innotech 2013: resetting your mobile strategy for convergence in 2014
Post on 17-Oct-2014
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Presentation slides from my presentation on Resetting Your Mobile Strategy for Convergence in 2014 at Innotech Austin, October 16, 2013.TRANSCRIPT
C.K. SAMPLE IIIVP OF TECHNOLOGY & ENGINEERING
RESETTING YOUR MOBILE STRATEGY FOR CONVERGENCE IN 2014
Wednesday, October 16, 13
IF YOU WANT TO HELP SPREAD THIS PRESENTATION THEN
#MOBILESOCIETY#INNOTECHATX
FOLLOW @CKSAMPLE & @CHAOTICMOON
Wednesday, October 16, 13
Wednesday, October 16, 13
WE KNOW WHAT LARGE BRANDS NEED
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WE ALSO LIKE TO EXPERIMENT & INNOVATE
Wednesday, October 16, 13
WANT TO KNOW MORE?
Wednesday, October 16, 13
GOOGLE “CHAOTIC MOON”WANT TO KNOW MORE?
Wednesday, October 16, 13
THE PAST DECADEA BRIEF LOOK BACK AT
Wednesday, October 16, 13
10 YEARS AGO IN LATE 2003...
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IN 2007, STEVE JOBS CHANGED THE WORLD
Wednesday, October 16, 13
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSER
Wednesday, October 16, 13
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
Wednesday, October 16, 13
IN 2007, STEVE JOBS CHANGED THE WORLD
A REAL MOBILE BROWSERA DATA DEAL WITH AT&T
SELF-CONTAINED APPLICATIONS
Wednesday, October 16, 13
IN 2008, AN APP ECONOMY WAS BORN
Wednesday, October 16, 13
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREE
Wednesday, October 16, 13
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
Wednesday, October 16, 13
IN 2008, AN APP ECONOMY WAS BORN
$0.99 OR FREEIN APP PURCHASES
SUBSCRIPTIONS
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IN 2010, WE GOT A BIGGER SCREEN
http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/
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IN 2011, GOOGLE COUNTERED...
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IF YOU ARE HERE TO LEARN WHAT YOUR MOBILE APP STRATEGY SHOULD BE YOU
ARE THINKING ABOUT IT WRONG
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SHOULD YOU BUILD A MOBILE WEBSITE?
Wednesday, October 16, 13
NOSHOULD YOU BUILD A MOBILE WEBSITE?
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NOSTEVE JOBS SOLVED WEB ON MOBILE
IN 2007
SHOULD YOU BUILD A MOBILE WEBSITE?
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NOWA BRIEF LOOK AT
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TODAY...
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Wednesday, October 16, 13
http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strong-
smartphone-growth-continuesWednesday, October 16, 13
TOMORROWPLANNING FOR
Wednesday, October 16, 13
IF YOU ARE PLANNING A SEPARATE MOBILE STRATEGY AND YOU ARE NOT BETTING ON
CONVERGENCE THEN YOUR DIVIDED STRATEGY WILL FAIL
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MOBILE MATTERS BECAUSE EVERYTHING IS MOBILE NOW. THERE IS NO SEPARATE
STRATEGY THAT ISN’T MOBILE.
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YOUR STRATEGY NEEDS TO BE FOCUSED ON CONVERGENCE
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CONVERGENCE MEANSUSER-CENTERED DESIGN ACROSS ALL PLATFORMS
SO YOU’RE PREPARED FOR THE CONTINUED GROWTH OF BYOD
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IS KEYADOPTION
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NEED HELP?
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