Marketers are spending too much and waiting too long for early stage learning on low-risk initiatives. You need lower cost and much faster turnaround.

Introducing Ipsos InnoQuest*Ideas Essentials, Ipsos’ proprietary quantitative ideas screening system to improve your innovation process at the very early stage of development.

InnoQuest*Ideas Essentials helps you to:

• Prioritize ideas and determine which are most likely to succeed as fully

articulated concepts

• Remove sub-par ideas from your innovation funnel early in your innovation process

• Focus on developing just your top ideas

• Increase your likelihood of developing strong product launches

With 40 years of forecasting experiences, Ipsos has identified the proven success measures of innovation, which reflects in-market competitors and yields a realistic assessment using a validated statistical model.

The bottom line is better decisions, faster timing, and better value, so you can identify your business potential earlier.

Specifications

• Number of ideas: up to 10

• Category non rejectors

• Self completed questionnaire via a smartphone mobile panel

• Report delivery: 2 weeks after fieldwork starts

• Three (3) questions for each idea (Relevancy,Differentiation, Believability)

IDR 39 million

Cost excludes10% VAT

N = 150

Archetypes

Archetypes to help youunderstand how a conceptcould fit into your portfolio

Ipsos’ Archetypes were awarded the 2014 Bronze Medal for Research and Business Optimization in the Edison Awards global competition.

• Based on measures that relate to trialestimates in Ipsos’ forecasting model

• Accurately identifies which ideas are better than others

A c

Opportunity Score

Key Measures

Performanceon key metricsbenchmarkedagainst ourdatabase

Mango Nectar

Fruit drink with no added sugar

Juice + Milk

100% Coconut water

Fruit shot

Fruit Drink

Pure squeezed juice

Coco crush

Coconut blends

Crush

Pulpy pineapple

Chunky juice

Lemon freeze

Blend fruit juices/ethnic ingredients

Smoothie

Aloe Vera Juice

11

8

3

13

2

6

1

16

14

15

7

4

9

12

10

5

116

113

112

112

129

108

108

108

104

104

103

83

97

97

63

60

What You Get : EssentialsStandard Powerful Deliverables

For more information, please contact: innoquest@ipsos.co.id

Idea Archetype OpportunityScore Relevance

Differentiation

Believability

Mango NectarWinner

129

Fruit drink withno added sugar

Me-Too116

Coco crushBreakthrough 108

Coconut blends Good Start104

Aloe Vera JuiceNiche / Targeted

60

Best Worst

Volume beyond its fair marketplace share

Meet consumers needs but product will be difficult to sustain without ongoingmarketing expenditure

Potential for sub-category creation, but trial build may be slower

Covers all the basic, with room for improvement

Strong among limited, but lower than desired volume potential