Project Update

Jill ThomasSocial Media Coordinator

Built Platforms5 ‘social’ CMS websites

5 custom facebook pages

1 custom twitter profile

Many H hotels under equals

Less money for

And consistent brand for

Need

One custom template

One custom profile & landing page

First was $2000 next four were $500

First $195 next four were $60.

For Not

$560 & 8 HOURS

PRODUCE IN HOUSE CONTENTDo SE0 ourselves

THINK IN THE BOX

Organized in the

Website Pages

ROTATING BANNER

SOCIAL LINKS

RESERVE NOW

REGIONAL DESTINATION

LOCAL FOOD AND DRINK

HOME PAGE

CONTACT US

ROOMS & AMENITIES

EXPLORE

DINING & NIGHTLIFE

MEETINGS EVENTS

SPA

WEDDINGS

AddDelete

RevealHide

Edit TextChange Pictures

GULF COAST PEOPLE & PLACES

All properties & both destinations.

Amplify on social media platforms.

Tweet, like us, comment & share for 3rd party word of mouth.

Author bio & Gravatar. You?

Lists:

Lists:

social media travel bloggerssouthern tweepscompetitors

Engage:

3 tweets a day schedulingRespondingThanking

Profile banners & landing pages

‘Reserve now’ links.

Updated daily –destination

Twitter & network blog feeds.

Responding to every comment.

Best practices posting strategy

Customer EngagementRelationship Management

CRM vs. Community

Many Businesses do CRM on

Businesses build community on

Community builds sales but not for hotels because community is local & your customers

are not.

Talk to Us is CRM on FacebookYour Guests are Your Fans!

CRM is now FUN for your guests.

Engage before, during & after- up sell, problem solve & enhance experiences.

Target converts & their friends with contests, offers & digital ads.

Increase post views for bigger engaged audience

Constant feedback to understand your guests & create targeted content.

Public stream of 3rd party advocates

On the Flip Side

The End – What Next?

Generate volume of reviews needed to improve rankings.

Drive traffic to website & blog to amplify your sales message & enhance experiences.