inner circle - alejandro...
TRANSCRIPT
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Inner Circle
DECEMBER 19 SESSION
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Alejandro Cremades
● Serial entrepreneur● Guest lecturer professor at Wharton, NYU, Columbia
University● Ranked #1 in the Top 30 under 30 list by Vanity Fair,
Entrepreneur Magazine, and GQ Magazine● Forbes contributor● Author of The Art of Startup Fundraising
CoFounder at Panthera Advisors
COACH
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“When everyone gets what you are doing that means you are late to market.”
-------Alejandro Cremades
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Stock Options
● 20% of the existing equity to be allocated for talent before the round
● Cliff of 1 year and then 20% vests● After cliff monthly vesting for 3 more
years● Total vesting of 4 years
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409A Valuations
● Necessary to issue common stock● Key for establishing the fair market value● Investors might require to have this in place● From a tax perspective is critical● Potential penalties
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The Presentation
#1 #2 #3 PHASE 4
The CEO should pitch
Don‘t make stuff up
Don‘t talk over each other
Listen
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The Powerful Story
● What is your why?
● What is your mission?
● What is your vision?
● Who are your customers?
● Who are you and your team?
● What does your brand stand for?
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Why Storytelling Is Everything
Team Customers Investors
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Every company runs out of money at least once.
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The Background Relatedness● Follow the investor on Twitter
● See the pictures on Instagram
● See the pages and people they follow on Linkedin
● Check their blog and signup to their RSS feed to receive new postings
● Read their books
● Check the podcast episode where they were featured as guests
● Attend speaking engagement where they are speakers
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The Circle Of Trust of Investors.
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Angel Investors - Who they are?
Friends Family CofoundersSuccessful
entrepreneurs
Previous bosses
CelebritiesSenior
executivesFamily offices
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Why Angels Investors Do It
● It‘s trendy
● They want to look smart and brag in public with friends
● It can offer higher returns
● They want to help you
● They believe in the mission
● They are trying to give back and pay it forward
Main motivations
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Pipeline
100 no‘s 1 yes
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Bootstrap vs. Raising Capital
● Preserving equity for later
rounds
● Being in a stronger position
● Proving the business model
● Adding more historical data
● Staying focused avoiding
distractions
● Ability to make decision
quickly
● Making powerful and valuable
new connections
● Visibility
● Social proof
● Attracting talent
● Putting potential acquirers on
notice
● Facilitating speed
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Best Introductions
Founders Consultants
Accelerators & Incubators
Investors
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What To Look For In Investors
Access To Talent Access to investors
Network and connections
M&A