InmotionTHE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT

WINTER 2017

Continued on Page 28

Heads Up: Be Smart on DART Campaign encourages

customers to be more aware

Savvy and considerate transit riders

look out for their fellow passengers and

themselves by practicing behaviors that

keep people safe, belongings secure,

and vehicles and stations clean.SECURE

SAFECLEAN

Customers who throw away their food containers before boarding help ensure that DART trains and rail platforms remain clean for everyone.

A train rider looks up from his phone and stops at the corner of the station platform, waiting for the “Don’t Walk” sign to change so he can enter the crosswalk safely. A bus rider stores her tablet and phone and holds her bag securely on her lap, while people-watching her fellow passengers. A transit customer finishes her fast food meal and throws her garbage in a nearby trashcan before boarding the train.

These are examples of the mindful habits that DART riders should practice on and around trains and buses. To promote greater attentiveness among customers, the agency is launching an awareness campaign designed to encourage safe and courteous behavior.

The campaign will feature a series of ads placed on board vehicles and at DART facilities, as well as on digital and social media channels. The messages will address the most commonly heard concerns about rider behavior.

“DART strives to provide its customers with a safe, secure and clean environment,” DART Police Chief James Spiller said. “Successful crime prevention, safety and cleanliness programs all have one thing in common – active citizen participation. There are actions our customers can take to help the agency achieve its goals and protect themselves at the same time.”

Heads up: Be smart around DART 8 Continued from Page 1

The messages will fall into three categories of behaviors: safety, security and cleanliness. The agency used rider calls to the Customer Information Center, feedback from DART Police and fare enforcement officers, and observations from transportation and maintenance staff to identify the areas for improvement.

The campaign will build on an already broad community outreach program conducted by various departments at DART, including DART Police, Transit Education, Community Engagement and Travel Ambassadors.

DART Police also have increased the number of police and fare enforcement officers riding trains and patrolling platforms along strategic sections of the light rail system. The increased

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Campaign encourages customers to be more aware

manpower provides a uniformed presence, acts as a deterrent and enables quicker police response to nearby stations.

The agency’s maintenance staff does its part, too. Bus stops with shelters and benches are cleaned once or more a week. Rail stations and bus transit centers with bathrooms are cleaned four times a day, and heavy cleaning is performed nightly at all passenger facilities. At some of the busier stations and during special events, custodial staff are stationed to pick up litter and trash throughout the day. Buses and trains are cleaned thoroughly every night.

“This campaign is about creating and sustaining an environment of awareness where our customers feel safe when riding DART,” Chief Safety Officer Jerry Franklin said.

The University of Texas at Arlington and DART have launched a first-of-its-kind partnership offering select students the opportunity to gain real-world experience in the fields of business, engineering, urban planning and transportation management.

The UTA/DART Transportation Leadership Academy will target undergraduate students from UTA’s College of Business, College of Engineering or College of Architecture, Planning and Public Affairs.

The university chose five students on track to graduate in Spring 2018 to participate in the academy’s first class. Scholars will interact with DART

DART is using the power of smartphones and a new app to make it easier for transit customers to report crime or suspicious behavior to DART Police.

“Many people are afraid to call the police during a situation, but no one pays attention if you are typing on your smartphone,” DART Police Chief James Spiller said. “The DART Say Something app allows customers to send updates to dispatchers on what’s happening without being

executives through a seminar series that includes practical experience. After the inaugural year, the program will expand to include a paid internship for participants during the summer between their junior and senior years.

“The UTA/DART Transportation Leadership Academy adds a new dimension to this academic specialty (urban development) and I’m grateful to DART for their vision in enhancing student preparation,” UTA President Vistasp Karbhari said.

The partnership with DART is among the many steps that UTA is taking to ensure greater synergy between the university and the community it serves.

“DART is looking for the next generation of engineers, planners and designers,”

noticed. Having instant, detailed information from witnesses on the scene will help us resolve incidents faster.”

The free DART Say Something app by ELERTS is available for iPhone and Android devices. It enables users take photos discreetly by disabling the camera flash, then sends the image with a text description and event location to DART Police dispatchers.

Two-way communication allows police dispatchers to request further details

Preparing tomorrow’s transit professionals

DART Police launch new DART Say Something app

DART collaborates with UTA for Transportation Leadership Academy

3

and allows riders to respond to alerts they receive. Non-smartphone users can text the system’s text-a-tip service at 214-256-1819.

DART’s new mobile app supports the U.S. Department of Homeland Security’s “If You See Something, Say Something”TM campaign.

DART President/Executive Director Gary Thomas said. “By launching this partnership, we are building a new talent pipeline. The critical thinkers who graduate from UTA will be uniquely prepared to compete for jobs in the transit sector in Dallas-Fort Worth or anywhere in the world.”

DART President/Executive Director Gary Thomas, UTA President Vistasp Karbhari and representatives from DART and UTA celebrate the launch of the academy.

Downtown Dallas, Inc. and DART have a deep-rooted relationship. For more than a decade, DDI – the nonprofit organization supporting the safety and improvement of greater Downtown Dallas – has participated in DART’s Employer Annual Pass Program. Downtown Dallas, Inc. President and CEO Kourtny Garrett says DDI pays for annual passes because it gives our employees options.

“The program also supports our values as an organization to promote public transit use and is consistent with trends in today’s workforce, particularly the desires of young talent,” Garrett said. “As we continue to work with DART and the city of Dallas to improve and

People who attended the Dallas Veterans Day Parade learned that DART wants to hire more military veterans. The agency had a wrapped bus in the parade escorted by DART employees.

The agency’s Nov. 10 parade participation is part of an ongoing initiative to increase diversity among those who apply for and obtain jobs at the transit agency. Currently, 13 percent of DART’s workforce consists of military veterans, but the agency would like to raise that to 16 percent or more.

Downtown Dallas, Inc. promotes transit commutes

Growing our ranks: Veterans wanted

expand multimodal transportation options, it is important that we set the example for other downtown employers.”

Approximately 30 DDI employees, including members of our Downtown Safety Patrol and Clean Team, use DART either daily or several times a week to commute to the city’s urban core.

When I started working for DDI in July as the new communications director, I began riding the Red Line from Downtown Plano Station to the West End. It’s nice to look out from the train at the traffic crawling along Central Expressway every morning and afternoon and not have to worry about that added stress.

My colleague, Doug Prude, economic development and planning analyst, has used the light rail to get to work in the Main Street District since joining DDI last year.

“DART is a veteran-friendly employer,” Human Capital talent specialist Stefon Chandler said. “These individuals are experienced government employees who possess characteristics we value, like discipline, timeliness, respect for authority and goal-orientation.”

This year, DART recruiters have attended more than 10 veterans career fairs; posted open positions on job boards at Vets.gov and AlliesInService.org; and worked with several local job clubs. The agency also

4

Employees embrace multimodal travel

“DART gets me to work consistently on time. It removes variables like traffic, construction and most weather, while allowing me time to catch up on news and sports, check emails and calendar appointments, or watch a show that I’ve downloaded to my phone,” Prude said. “Taking transit removes the hassle of finding a parking spot and cuts the costs of maintaining and fueling my SUV.”

hosts an annual appreciation event for current and former employees who are former members of the military, and involves veterans in its hiring activities.

By Matt Thomas, Downtown Dallas, Inc.

Downtown Dallas, Inc. staff have a short walk to their office in Bank of America Plaza from DART’s West End transit facilities.

A wrapped bus encourages military veterans to apply for jobs at DART.

DART Current and Future Rail Services

5

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DOWNTOWN CARROLLTON

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SOUTHWESTERNMEDICAL DISTRICT/PARKLAND

MARKETCENTER

INWOOD/LOVE FIELD

NORTH CARROLLTON/FRANKFORD

CENTREPORT/DFW AIRPORT

WEST IRVING DOWNTOWN IRVING/HERITAGE CROSSING

UNION STATION

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8TH & CORINTH

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FOREST LANE

SPRING VALLEY

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DOWNTOWN PLANO

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LBJ/SKILLMAN

FOREST/JUPITER

DOWNTOWNGARLAND

DOWNTOWNROWLETT

CITYPLACE/UPTOWN

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UNIVERSITY OF DALLAS

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NORTH LAKECOLLEGE

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Rail System LegendCurrently Operating

DART Rail Red LineDART Rail Blue LineDART Rail Green LineDART Rail Orange LineDART Rail Orange Line

(Selected Weekday Trips Rush Hour Only)

Trinity Railway Express (TRE)DCTA A-trainM-Line TrolleyDallas Streetcar

Planning/Design Underway

Cotton BeltProposed Cotton Belt stationD2 Corridor (Inset Map)

Inset Map

BELL

RICHLAND HILLS

FORT WORTH ITCT&P STATION

TRE to Fort Worth

FORT WORTH

TEXR

ail

UNION STATIONCONVENTION

CENTER

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AKARDWEST END

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ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

UNION STATION

Downtown Dallas

UNION STATIONCONVENTION

CENTER

PEARL/ARTS DISTRICT

ST. PAUL

AKARDWEST END

VICTORYDEEPELLUM

ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

UNION STATION

Downtown Dallas

Projects under development in Downtown Dallas:

• Dallas CBD Second Light Rail Alignment (D2 Subway) in shaded area

• Dallas Streetcar Central Link

Rail System LegendCurrently Operating

DART Rail Red LineDART Rail Blue LineDART Rail Green LineDART Rail Orange LineDART Rail Orange Line

(Selected Weekday Trips Rush Hour Only)

Trinity Railway Express (TRE)DCTA A-trainM-Line TrolleyDallas Streetcar

Planning/Design Underway

Cotton BeltProposed Cotton Belt stationD2 Corridor (Inset Map)

Inset Map

BELL

RICHLAND HILLS

FORT WORTH ITCT&P STATION

TRE to Fort Worth

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UNION STATION

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PEARL/ARTS DISTRICT

ST. PAUL

AKARDWEST END

VICTORYDEEPELLUM

ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

UNION STATION

Downtown Dallas

Projects under development in Downtown Dallas:

• Dallas CBD Second Light Rail Alignment (D2 Subway) in shaded area

• Dallas Streetcar Central Link

Rail System LegendCurrently Operating

DART Rail Red LineDART Rail Blue LineDART Rail Green LineDART Rail Orange LineDART Rail Orange Line

(Selected Weekday Trips Rush Hour Only)

Trinity Railway Express (TRE)DCTA A-trainM-Line TrolleyDallas Streetcar

Planning/Design Underway

Cotton BeltProposed Cotton Belt stationD2 Corridor (Inset Map)

Inset Map

BELL

RICHLAND HILLS

FORT WORTH ITCT&P STATION

TRE to Fort Worth

FORT WORTH

TEXR

ail

UNION STATIONCONVENTION

CENTER

PEARL/ARTS DISTRICT

ST. PAUL

AKARDWEST END

VICTORYDEEPELLUM

ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

UNION STATION

Downtown Dallas

UNION STATIONCONVENTION

CENTER

PEARL/ARTS DISTRICT

ST. PAUL

AKARDWEST END

VICTORYDEEPELLUM

ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

UNION STATION

Downtown Dallas

Projects under development in Downtown Dallas:

• Dallas CBD Second Light Rail Alignment (D2 Subway) in shaded area

• Dallas Streetcar Central Link

In the wake of Hurricane Harvey, Bryan’s House – a nonprofit providing medically-managed child care, respite care and community-based, family-centered support services – took in 20 children under age five affected by the Houston-area flooding.

“Our agency was determined to meet the need head-on, and in a meaningful way,” Bryan’s House CEO Abigail Erickson said.

With DART’s help, Bryan’s House picked up the children daily from the mega-shelter at the Kay Bailey Hutchison Convention Center and took them to their facility in East Dallas. The kids spent the day just being kids, and their families received a much-needed break.

“We can physically see the relief on their faces each morning as the kids come in, and the moms’ faces as they ride the bus back,” Erickson said. “It’s an amazing transformation given that (these families) spent 14+ days in the mega-shelter, (plus) lost all possessions including cars and household items.

“We are so thankful for our incredible partners, whom without your help, we would not have met the need of this group of special babies and kids and their families.”

Bryan’s House Thanks DART

Nevin Grinnell Vice President Chief Marketing Officer

Morgan Lyons Assistant Vice President External Relations

Linda Webb-Mañon Senior Manager External Communications

Lyle Miller Senior Manager Creative Services

Denise Johnson Manager Customer Information/Production

Christine Wilson Senior Graphic Designer

Karen Ptacek WriterLupe HernandezReginald Loftin Photographers

To subscribe or update your subscription, contact us:

Online: www.DART.org/publications Phone: 214.749.3249Mail: Inmotion - External Relations

Department Dallas Area Rapid Transit P.O. Box 660163 Dallas, TX 75266-7232

PUBLISHED NOVEMBER 2017 132-026-0817 CW

Customer Information (routes & schedules) 214.979.1111

DART Administrative Offices 214.749.3278CONNECT WITH DART

DALLAS AREA RAPID TRANSIT MARKETING & COMMUNICATIONS P.O. BOX 660163 DALLAS, TX 75266-7203

Address Service Requested

6

InmotionTHE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT

community has created for maintaining a small-town feel while providing enhanced live, work and play opportunities.”

Lincoln Property Company is the leasing manager for the community. Developers expect to complete the project by December.

Village of Rowlett welcomes residents Sue Bauman – Dallas

Chair

Paul N. Wageman – Plano Vice Chair

Michelle Wong Krause – Dallas Secretary

Jonathan R. Kelly – Garland Assistant Secretary

Catherine S. Cuellar– Dallas, Cockrell Hill

Mark C. Enoch – Garland, Rowlett, Glenn Heights

Timothy A. Hayden – Carrollton, Irving

Ray Jackson – Dallas

Patrick Kennedy – Dallas

Jon-Bertrell Killen – Dallas

Amanda Moreno – Dallas

Gary Slagel – Richardson, University Park, Addison, Highland Park

Rick Stopfer – Irving

Dominique P. Torres – Dallas

Faye Moses Wilkins – Plano, Farmers Branch

In July, the first residents moved into the Village of Rowlett, a mixed-use, multifamily residential community located next to City Hall and a block down Martin Drive from Downtown Rowlett Station.

Village residents can walk to dinner at nearby restaurants, ride a bike to an area park or take DART Rail to destinations and events throughout North Texas. The development blends with the historical brick buildings and pedestrian-oriented design of the downtown Main Street area.

“We are very excited for the future of our downtown area,” Rowlett Mayor Tammy Dana-Bashian said. “The Village of Rowlett is a catalyst development and a key component to fulfilling the vision our

DART Board of Directors

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