inmobi sv android keynote 7 oct 2010
DESCRIPTION
Limvirak Chea's presentation from Android Bootcamp at CTIA in San Francisco.TRANSCRIPT
04/10/2023 1
World’s Largest IndependentMobile Ad Network
Limvirak CheaAndroid Bootcamp @ CTIA Wireless, 7 October 2010
04/10/2023 2
Limvirak Chea
Head of Business Development, Europe and Middle East
InMobi
@LimC
@inmobi
04/10/2023 3
About Us: Global Ad Platform
• 21 Billion impressions• 6 Offices• Live in 115 countries
• 185m Consumers reached• 150 employees• 2000+ Advertisers
San Francisco
London
Johannesburg
Singapore
Bangalore
Tokyo
04/10/2023 5
Android outselling iPhone and Blackberry in past 6 months
04/10/2023 6
Let’s look globally
iPhone:Android ratio in InMobi’s network
2x5x
10x
But where is growth coming from ?
04/10/2023 8
How to monetize your apps across the world
Six different ways to make money (at least):
1. Paid Download
2. Subscription
3. Freemium
4. Sponsorship
5. Advertising
6. In App Purchase
Mix models depending on growth stage
04/10/2023 9
The Antenna
04/10/2023 10
Mobile advertising is global
Take advantage of global markets from the beginning
Think Globally
• eCPMs vary globally but not by a big margin
04/10/2023 11
Europ
e
North
Am
erica
Asia (E
xcl.
China
and
Japa
n)
Midd
le Eas
t
Africa
129 125
10190
70
Index by regionSourced from our Network
eCPMs Top 20 Countries
04/10/2023 12
Country Index Range Rank
Australia > 150 1
Malaysia > 150 2
Ireland > 150 3
Thailand > 150 4
South Africa > 150 5
Russian Federation* > 150 6
New Zealand* > 150 7
United Kingdom > 150 8
Italy > 150 9
USA > 150 10
Country Index Range Rank
UAE* 120 to 149 11
Sweden 120 to 149 12
Norway 120 to 149 13
Germany 120 to 149 14
Singapore 120 to 149 15
Saudi Arabia* 80 to 120 16
Brazil* 80 to 120 17
France 80 to 120 18
Spain 80 to 120 19
Jordan* 80 to 120 20
04/10/2023 13
InMobi World Developer Fund
• 2$ Million Dollar World Developer Fund– Normally ad networks share revenue with publishers– We offer you 100% of revenue earned– Program lasts until the fund is gone
• Real support for developers
• 100% revenue share on Android and iPhone !!
• Create your account now at InMobi.com
04/10/2023 14
Case Study: Invictus Games
04/10/2023 15
Limvirak Chea
Head of Business Development, Europe and Middle East
InMobi
@LimC