04/08/2023 1

World’s Largest IndependentMobile Ad Network

Trends for 2011 and BeyondApril1, 2011

04/08/2023 2

We’re a Mobile Ad Network

• 31.5 Billion Impressions• 6 Offices• Live in 115 Countries

• 212 M Consumers Reached• 250 Employees• Backed by Kleiner Perkins

San Francisco

London

Nairobi

Tokyo

Singapore

Bangalore

04/08/2023 3

Trends for 2011 and Beyond

Think Globally

Tablets Matter

Creative Renaissance

Mobile Commerce

Monetization Strategies for New Markets

04/08/2023 4

Think Globally

160 Million iOS Devices Globally

140 Million Android Devices Globally

300M+ and Growing*

Tips:Regionalize Your Product

Abstract Out Text For Easy TranslationFocus on Content That Has Global Appeal

*Shipments to date according to Apple and Google 2011

04/08/2023 5

Tablets Matter

iPad and Tablets are Creating New Markets

Tablet Mobile Eco-System is Still Emerging

Lean Forward Experience

Tips:Create Tablet Optimized Versions

Content For High Net Worth IndividualsRemember It’s A Consumption Only Device

04/08/2023 6

Mobile Commerce

Groupon is Only the Beginning

Frictionless Payment Systems Are Emerging

In App Purchase Goes Global

Tips:Micro Payment Systems Now Widely Accepted

Consumers Pay for Mobile ContentFind Your Product’s ‘Infinite Treadmill’

04/08/2023 7

Creative Renaissance

Large Installed Based of High End Devices

Mobile Content an Entertainment Experience

Parity in the Data War - Focus on Creative

Tips:Consider Placements to Take Advantage Of ThisAdvertisers Love Video – Accept It In Your App

Avoid Non-Scalable Custom Ad Solutions

InMobi Introduces3D Mobile Ads

04/08/2023 10

Thank You

Contact Me:

Gregory Kennedygregory.kennedy@inmobi.com

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