• App & mobile web publishers need better ways to

monetize

• App advertisers need higher quality user acquisition

sources (> LTV)

• Users need a better way to discover apps that are

relevant to their interests

Problem:

• App Discoverability for Users

• Higher quality users for

advertisers

• Increased eCPMs for

publishers

• Native / non-tradable unit

More Than Just Ads

• Sponsored Apps shown as

native ads

• Looks like content, higher CTR

• Seamless ads experience

• InMobi Adformats (JSON)

Truly Native Ads

Admin Dashboard, Revenue Reporting, Analytics

Totally Customizable & Brandable

Choose Number of Sponsored Apps

Create Custom Categories. Auto or Manually Curate.

Tablet & Smartphone Compatible

Korean, Chinese (simplified), Spanish, and Japanese

1. Approve your content URL

• Content URL is your mobile web or app store address.• Ex: www.itunes.com/yourApp, play.google.com/yourApp, www.yourBlog.com

• Approval needed before you can monetize.

• Approval time: 1 – 3 hrs. (standard ad network procedure)

2. Integrate

• Native App: InMobi SDK.

• Mobile Web: JavaScript snippet.

What to Expect after Signing up

• JavaScript (one line)

• Typical integration options

• Sticky banner – totally customizable

(text, positions, and colors)

• Link in Nav points to your app gallery

• Text Lookup. Redirects all app store links

to their own app gallery

Mobile Web Integration

• SDK 370 & 400

• http://tinyurl.com/appg-ios-docs

• http://tinyurl.com/appg-android-docs

• Custom:

• Point web frame to AppG URL

• UIWebView (iOS)

• WebView (Android)

App Integration

• Historical CTRs of +5% vs 0.5% on traditional mobile

banners

• Comparable industry products seeing $75 eCPMs

• Higher CVRs and LTVUs driven by user intent and native ad

formats

Potential Business Opportunity

Your Turn! Go build one!

http://appgalleries.inmobi.com