{INITIAL IDEAS FOR MUSIC MAGAZINE

CORRAN GREEN

INITIAL IDEAS FOR MUSIC MAGAZINE

PHOTOGRAPHY TARGET AUDIENCE

GENRE CONVENTIONS

CONTENT OF MAGAZINE

PHOTOGRAPHY

THE MISE-EN-SCENE THAT I WILL USE IN MY MAGAZINE WILL HOPEFULLY PORTRAY MY GENRE AND INITIALLY CONNECT WITH MY TARGET AUDIENCE. I THINK THAT I WILL SET MY PHOTO WITH JUST A BASIC BACKGROUND AS THIS MAKES IT LOOK MORE PROFESSIONAL IF THERE ISN’T ANYTHING DISTRACTING IN THE BACKGROUND. THIS WILL ALSO ALLOW FOR THE HEADLINES AND TEXT TO STAND OUT AGAINST THE PLAIN BACKGROUND. I WOULD LIKE TO HAVE A SIGN THAT SAYS ‘ROCK AND ROLL’ TO HOLD UP IN FRONT OF THE MODEL AS AN EXTRA ELEMENT OF THE MAGAZINE, ALMOST LIKE A MUG SHOT ON THE FRONT COVER TO PORTRAY THE REBELLION OF ROCK AND ROLL. I WOULD LIKE THE MAJORITY OF THE PHOTOGRAPHS IN MY MAGAZINES TO BE OF THE MAIN ACT. DOING DIFFERENT ANGLE SHOTS FROM THE SAME PHOTOSHOOT MAYBE WEARING DIFFERENT PIECES OF CLOTHING FOR EACH. FOR THE FROM COVER I WOULD LIKE A MID-SHOT OF THE SINGER AS THIS IS THE STEREOTYPICAL SHOT FOR THE FRONT OF A MAGAZINE. THE PHOTOS FOR THE CONTENTS PAGES WILL BE OF THIS PARTICULAR ARTIST (MOSTLY MID-SHOTS AND LONG-SHOTS TO GET ALL OF THE BAND MEMBERS IN THE PHOTO) AND OTHERS SO I WILL HAVE TO GET A FEW OTHERS TO TAKE PICTURES FOR ME, MAYBE SOME BANDS. THEN I WOULD LIKE THE DOUBLE PAGE SPREAD TO THEN FOCUS ON JUST THIS ONE ACT. I WOULD LIKE THE ONE SIDE OF THE DOUBLE PAGE SPREAD TO BE JUST A MID-SHOT OF HER AND THEN MAYBE A FEW SMALLER IMAGES ON THE OTHER PAGE OF A FULL IMAGE (LONG-SHOT) OF THE ARTIST AND MAYBE A FEW OF HER ALBUMS(CLOSE-UP SHOT). FOR THE COSTUME FOR THIS PARTICULAR ARTIST I WOULD LIKE HER TO WEAR A POLAR NECK LONG SLEEVE TOP WITH A BAND T-SHIRT OVER THE TOP, THEN I WOULD LIKE HER TO WEAR RIPPED JEANS AND BLACK HEALS. I WOULD ALSO LIKE HER TO WEAR A LEATHER JACKET AND HAVE HER HAIR WAVY/CURLY AND DOWN. FOR THE MAKEUP I WOULD LIKE FOR IT TO BE QUITE DARK ON THE EYES AND LIPS, SO IT LOOKS QUITE GRUNGY. FOR THE LIGHTING I WOULD LIKE SOME OF THE IMAGES TO BE QUITE DARK AND MYSTERIOUS AND THEN SOME TO BE WELL LIT AND REALLY HD ON THE ARTISTS FACE.

TARGET AUDIENCE

THE TARGET AUDIENCE FOR THIS PARTICULAR MAGAZINE IS BETWEEN 18-34 BECAUSE YOU CAN’T REALLY PUT A SPECIFIC AGE RANGE ON THIS MAGAZINE AS IT ISN’T SPECIFIED TO A PARTICULAR AUDIENCE AS THIS GENRE OF MUSIC IS LIKED BY A NICHE AUDIENCE SO I SELECTED THE AUDIENCE THAT ARE MOST LIKELY TO PURCHASE A MAGAZINE. I DON’T THINK ANYONE YOUNGER OR OLDER THAT THIS AGE RANGE WOULD PARTICULARLY PURCHASE THIS MAGAZINE. I WILL SPECIFICALLY TARGET MY AUDIENCE BY ADDING CERTAIN ASPECTS THAT THEY CHOSE IN THE QUESTIONNAIRE. FOR INSTANCE THE COLOUR SCHEME OF THE INTIRE MAGAZINE. I WILL SPECIFY MY TARGET AUDIENCE WILL THE CONTENTS OF MY MAGAZINE BY LOOKING AT WHAT RESULTS I GOT FROM MY QUESTIONNAIRE AND USING THEM IN MY DESIGN AS THAT IS WHAT MY TARGET AUDIENCE WANTED. FOR INSTANCE IN MY QUESTIONNAIRE I ASKED THE QUESTION: ‘HOW WOULD YOU LIKE THE LAYOUT TO LOOK?’ AND THE MAJORITY OF THE ANSWERS I COLLECTED WAS FOR THE OPTION ‘MINIMALISTIC’ CHOOSING FROM THE OPTIONS ‘CLUTTERED’ AND ‘MINIMALISTIC’. I WISH TO CATER FOR MY SPECIFIED AUDIENCE BECAUSE THIS WILL MAKE IT MORE AESTHETICALLY PLEASING FOR THEM AND THEREFOR THAT WILL MAKE THEM MORE LIKELY TO WANT TO BUY THE MAGAZINE. MY RESULTS WERE MOSTLY ANSWERED BY A FEMALE LEAD AUDIENCE BUT I FEEL THAT MOST OF THE ANSWERED THAT I RECEIVED AREN’T VERY SPECIALISED TO THE FEMALE AUDIENCE SO HOPEFULLY THE MAGAZINE WILL TURN OUT QUITE GENDER NEUTRAL. THE TARGET AUDIENCE THAT I PICKED ALSO FELL INTO THE AVERAGE OF THE AGE OF THE PEOPLE THAT ANSWERED MY QUESTIONNAIRE. I WILL TAKE ADVICE FROM THE PEOPLE WHO ANSWERED MY QUESTIONNAIRE WHEN IT COMES TO THE DESIGN AND CONTENT OF MT MAGAZINE AS THESE ARE THE PEOPLE WHICH ARE GOING TO BUY THE MAGAZINE SO I NEED TO SPECIFY IT TO THEM. ONE OF THE RESULTS THAT I WILL DEFINITELY TAKE ON BOARD WAS THEIR CHOICE OF COLOUR FOR THE COLOUR SCHEME OF THE MAGAZINE. THE COLOURS THAT WERE CHOSE IN MY ANONYMOUS QUESTIONNAIRE WERE RED, WHITE AND BLACK. I LIKE THIS COLOUR SCHEME AS I LIKE THE FACT THAT THERE ARE TWO BASIC COLOURS AND THEN ONE THAT STANDS OUT FOR THE REST. I WILL BE ABLE TO USE THIS TO SET APART KEY BITS OF INFORMATION. THE OTHER ASPECT THAT CAME OUT OF MY QUESTIONNAIRE WAS THE FACT THAT THEY LIKED A VERY MINIMALIST LOOK TO THEIR MAGAZINE, AND I COMPLETELY AGREE WITH THIS ANSWER TOO AS THIS WILL MAKE IT LOOK MORE PROFESSIONAL AND NEAT AND ALLOW ME TO THINK MORE ABOUT THE CONTENT AND SPACING OUT OF THE PIECES.

CONTENT OF MAGAZINE

FOR THE CONTENT OF MY MAGAZINE I WOULD LIKE FOR IT TO MAINLY BE FOCUSED ON THE MUSIC GENRE AND A PARTICULAR ARTIST. I WOULD LIKE TO GIVE SOME INTERVIEWS ABOUT THE ARTIST PERSONAL LIFE BUT NEVER DETRACT FROM THE INTERVIEW AT HAND ABOUT THE MUSIC. THE TYPES OF STORIES I WANT TO INCLUDE IN MY MAGAZINE ARE MAINLY TO DO WITH THE MUSIC, TALKING ABOUT THE ARTIST AND WHAT THEY LIKE TO DO. I WOULD LIKE TO ADD A FEW INTERVIEWS SO THE READERS GET AN INSIGHT ON MY CHOSEN ARTIST. FOR ONE OF MY COVER LINES I WOULD LIKE IT TO JUST SAY THE ARTIST NAME AND A SHORT DESCRIPTION. ANOTHER COVER LINE WILL BE ‘WHAT ALL OF YOUR FAVOURITE ARTISTS ARE WEARING THIS SUMMER’ ‘THE TOP GIGS TO GO TO NEXT YEAR’ ‘THE BEST PLACES TO GO TO GET YOUR FAVOURITE BANDS ON RECORDS’. I ASKED PEOPLE IN MY QUESTIONNAIRE WHAT KIND OF MAGAZINE ARTICLES THEY USUALLY READ. PEOPLE VOTED FOR FASHION, LIFESTYLE AND MUSIC WHICH WILL BE THE MAIN ASPECTS I WILL FOCUS ON. THE CLOTHES THAT THE CELEBRITIES WEAR I WILL PROBABLY DO A LOOK BOOK OR SEE WHAT THEY RECOMMEND OR WHAT THEIR FAVOURITE OUTFIT/PIECE OF CLOTHING/ACCESSORY IS. FOR MY DOUBLE PAGE SPREAD I WOULD LIKE FOR IT TO BE FOCUSED ON THE ARTIST FROM THE FRONT COVER TO BE THE MAIN FOCUS ON THIS DOUBLE PAGE SPREAD. I WOULD LIKE TO INCLUDE AN BRIEF EXPLANATION OF THE ARTIST AND ALL THEY HAVE ACHIEVED IN THEIR CAREER. THEN I WOULD LIKE TO START THE INTERVIEW LIKE MOST MAGAZINES WHERE THE WRITER BRIEFLY EXPLAINS THE ENVIRONMENT AROUND THEM DURING THE INTERVIEW, FOR INSTANCE HOW THE DAY IS, MAYBE WHAT THEY ARE EATING/DRINKING, THE FIRST IMPRESSION AND MAYBE WHAT THE ARTIST IS WEARING. THEN AFTER THAT I WOULD LIKE TO HAVE THE INTERVIEW WITH THE ARTIST WITH SOME PERSONAL QUESTIONS ABOUT THE ARTIST AND THEIR LIFESTYLE TO CATER FOR MY TARGET AUDIENCE AND WHAT THEY EXPECT IN THE ARTICLE. I WOULD THEN LIKE TO DO A DESCRIPTION ABOUT THE TYPE OF MUSIC THE ARTIST HAD WRITTEN AND BRIEFLY EXPLAIN A FEW OF THE TRACKS TO PEOPLE THAT MAY OR MAY NOT HAVE HEARD OF THEM BEFORE.

GENRE CONVENTIONS

THE PARTICULAR CONVENTIONS I WOULD LIKE TO INCLUDE IN MY MAGAZINE WILL REFLECT THE THEME I AM TRYING TO ACHIEVE. I WOULD LIKE FOR MY MAGAZINE TO PUT A COOL CLASSY SPIN ON ROCK MUSIC. I WOULD LIKE THE IMAGES TO BE CONVENTIONALLY ROCK IN THE WAY THEY LOOK. I WOULD LIKE THE TYPOGRAPHY TO BE CAPITALISED FOR SOME OF THE CONTENT OF THE MAGAZINE. I ALSO WANT IT TO BE SIMPLE SO IT IS EASY TO READ BUT ALSO AESTHETICALLY PLEASING TO LOOK AT SO IT IS NICE TO READ. SOME OF THE TYPOGRAPHY I WOULD LIKE FOR IT TO BE GENERICALLY ROCK AND POP SO IT WILL LOOK QUITE STYLISED TO FIT THE GENRE. THE COLOUR SCHEME I AM GOING TO USE IS RED, BLACK AND WHITE BECAUSE THESE WERE THE PREFERRED COLOURS THAT CAME OUT OF MY MUSIC MAGAZINE QUESTIONNAIRE. THE CONTENT WILL MAINLY FOCUS ON THE MUSIC AS WHEN RESEARCHING AND LOOKING THROUGH MUSIC MAGAZINES THE ARTICLES WERE ALL ASSOCIATED WITH THE CELEBRITY GOSSIP RATHER THAN FOCUSING ON THE MATTER AT HAND WHICH IS THE MUSIC. HOPEFULLY I WILL BE ABLE TO CONFIRM TO THE GENRE AND REFLECT THE ‘ROCK AND POP’ THEME THROUGHOUT MY MAGAZINE. IN SOME WAYS I DO WANT TO GO AGAINST CERTAIN ASPECTS OF THE TRADITIONAL ‘ROCK AND POP’ LOOK AND GIVE IT A MORE GENERIC LOOK. KEEPING CERTAIN ASPECTS TRADITIONAL CONFORMING TO THE CONVENTIONS TO MAKE IT LOOK LIKE A ROCK MAGAZINE BUT THEN INSURING THAT IT IS MORE SUBTLE SO THAT IT WILL HOPEFULLY APPEAL TO A WIDER AUDIENCE. I WOULD LIKE THEM TO LOOK SOMETHING LIKE THESE PAGES OF A MAGAZINE AND THEY ARE SUBTLE BUT IT IS STILL VERY CLEAR THAT IT IS FOR A ROCK MAGAZINE.