http://davidlega.files.wordpress.com/2009/02/ingvar-kamprad-vor-eh.jpg

Ingvar KampradBy Lara Bertoia

History

• Started a mail order firmin Smaland, Sweden in1943

• He was 16• Began by selling items

such as picture framesand stockings

• Established his firstfurniture catalog in 1951

IKEA’s Vision

• To create a bettereveryday life formany people

• Well designed,functional homefurniture at a lowprice

http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/index.html

http://www.dreamwork.org/wp-content/photos/ikea-living-room.jpg

How does IKEA acheive this?

• Make yourcustomers yourpartners:

• low prices inexchange forserving yourself andassembling productsyourself

http://www.gizmo-central.com/wp-content/uploads/2007/05/ikea.jpg

Facts and Figures

• Established in 24 countries• Annual sales of more than 21.1 billion euros

sales (in millions of Euros)

http://www.ikea.com.hk/chi/about/facts/images/figure-sales_2008.jpg

Supplies

• IKEA uses 1,700suppliers

• Buys 90% of what itsells from closelymonitored suppliers in50 countries

• Sweden supplies 17%of its goods

• Owning suppliers keepsprices down

http://www.merr.com/users/sten/sverige.gif

Where are IKEA stores?

http://upload.wikimedia.org/wikipedia/commons/thumb/4/46/Map_of_ikea_stores_around_the_world.svg/800px-Map_of_ikea_stores_around_the_world.svg.png

Blue is established

Yellow is where storesare planning to open

Today…• Kamprad and his family

are #5 on Forbes’world billionaires list

• He is now 83• The most recent store

opening was inMoscow, Russia(Kamprad stated thathis opening wasespecially important tohim because it will actas a spur todemocratization)

http://www.daxion.net/about/bjorn_snellman/DSCI0078.JPG