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Infrastructure development approaches towards sharing rights holder information to facilitate content distribution

(Activity Report 2004 )

April 13, 2005

Conference on Copyright for Digital Millennium (CCD)Business Conference on Copyrights

©2004-2005 CCD1

Introduction

The Conference on Copyright for Digital Millennium (CCD) has been evaluating how to structure and share rights holder information since 2003 in order to facilitate content distribution through digital networks such as broadband.

The 2003 evaluation resulted in the publication of “Information Management Approaches in Rights-Related Organizations” on April 14, 2004 and a set of recommendations from a rights holder perspective.

In 2004, we decided to specifically evaluate these recommendations from the point of view of those involved in rights processing and content distribution at the field level, and initiated the Open Project as well as a number of discussions in order to also hear opinions from non-CCD members who are involved in content exchange.

This report is based on the results of evaluations and discussions from this year’s CCD Business Conference on Copyrights and Open Project.

Needless to say, organizing rights holder information etc. will not boost content distribution on its own.

However, if we consider creating a new market to be beneficial for rights holders, distributors, carriers, system providers in content distribution, and even for Japanese citizens, then those who possess and manage rights such as copyrights, etc. must first develop, provide, and share rights information etc. for any facilitation of content distribution to occur.

CCD makes this proposal here again and looks forward to efforts from individual rights holders in improving the state of rights information and other data.

©2004-2005 CCD2

Table of Contents

Background of CCD Activities in 2004 3

Open Project Activities in 2004 ~ Case Studies ~ 11

Open Project Activities in 2004 ~ Survey ~ 26

CCD ID Model 42

Conclusion 58

Background of CCD Activities in 2004

©2004-2005 CCD4

Goals of CCDDevelopments in the digital age are bringing forth various methods for content distribution. However, aside from ring tones, true tones, and limited music distribution, etc., they still have a long way to go.

CCD is convinced that it is necessary to share rights information to facilitate content distribution in the digital age. CCD is involved with various activities to achieve this.

The Rights Information Working Group in 2003, Business Conference on Copyrights in 2004, and Open Project in 2004 also comprise a portion of such activities.

Why is it necessary to structure and share rights information?

Ability to process large amounts of data promptly and accurately

=> Develop a smooth business infrastructure by exchanging large amounts of information.

Ability to process large amounts of data promptly and accurately

=> Develop a smooth business infrastructure by exchanging large amounts of information.

Saving content as digital data

Loss of supporting content data = Loss of Index

=> Need to display and share index data.

Loss of supporting content data = Loss of Index

=> Need to display and share index data.

Online distribution(Changes in distribution)

Production Quantity and Inventory Management -> A large variety of items and individual log management

Work such as data input and storage etc. performed by both involved parties

=> Cost cutting by sharing information and splitting input tasks.

Production Quantity and Inventory Management -> A large variety of items and individual log management

Work such as data input and storage etc. performed by both involved parties

=> Cost cutting by sharing information and splitting input tasks.

Computer networks

©2004-2005 CCD5

Expansion of content distribution infrastructure by facilitating information sharing

Various tasks in content distribution can be achieved efficiently by facilitating information sharing between involved organizations and companies.

1. Disclosure and storage of content rights information in digital form

2. Accurate and prompt information exchange through data compilation of rights and content information.

3. Reduction in workloads and costs by sharing rights and content information.

4. Confirmation of rights information upon secondary content use

5. Disclosure of content information

The realization of the above forms the base upon which content distribution can expand

Purpose of information sharing Purpose of information sharing

©2004-2005 CCD6

Results of last year’s WG: Proposal for adopting IDs (overview)

Last year, CCD established the rights information WG with a large majority of content distribution related organizations and evaluated rights information approaches for content distribution in the digital age.

CCD proposed the following 3 points through this WG:

To facilitate content distribution, rights holders and content holders shall understand the necessity of database compilation and ID assignment of content and rights holder information, and shall carry out this concept.

We shall seek to utilize current systems and operations constructively, rather than forcibly standardizing an ID system by using systemsalready in use by respective organizations on a “as is” basis.

Rights holders, content holders, users, etc. shall share information on such basis, while continually building an environment for smoothdistribution.

To facilitate content distribution, rights holders and content holders shall understand the necessity of database compilation and ID assignment of content and rights holder information, and shall carry out this concept.

We shall seek to utilize current systems and operations constructively, rather than forcibly standardizing an ID system by using systemsalready in use by respective organizations on a “as is” basis.

Rights holders, content holders, users, etc. shall share information on such basis, while continually building an environment for smoothdistribution.

©2004-2005 CCD7

ContentMenu of Works

ContentContentMenu of WorksMenu of Works

Name list ofPerformers

Name list ofOriginal Writers

Name list ofScript Writers

Name list ofMusic rights

Holders

Name listof Directors

Name list ofProductionCompanies

Consolidate and accumulate name lists within reliable organizations and link those lists with consolidated menus of works

Consolidate and accumulate name lists within reliable organizations and link those lists with consolidated menus of works

Result of last year’s WG: Consolidation of Organization Name Lists and Menu of Works

A menu of works database linked with content and rights information created as a result of cooperative efforts between rights-related organizations and content holders exemplifies an embodiment of the aforementioned proposal.

Content holders’ role -> Enhancing menu of works and preparing accurate menus

Rights holders’ role -> Enhancing name lists associated with respective works menus andproviding accurate name lists.

<Product Menus and Name Lists>

©2004-2005 CCD8

Flow of Activities in 2004 - 1

In 2004, the Business Conference on Copyrights was held monthly. The results of the conferences were submitted to the Open Project as feedback.

July 2, 2004 First Business Conference on Copyrights

August 6, 2004 Second Business Conference on Copyrights

September 3, 2004 Third Business Conference on Copyrights

October 6, 2004 Fourth Business Conference on Copyrights

November 5, 2004 Fifth Business Conference on Copyrights

December 2, 2004 Sixth Business Conference on Copyrights

February 4, 2005 Seventh Business Conference on Copyrights

March 7, 2005 Eighth Business Conference on Copyrights

July 2, 2004 First Business Conference on Copyrights

August 6, 2004 Second Business Conference on Copyrights

September 3, 2004 Third Business Conference on Copyrights

October 6, 2004 Fourth Business Conference on Copyrights

November 5, 2004 Fifth Business Conference on Copyrights

December 2, 2004 Sixth Business Conference on Copyrights

February 4, 2005 Seventh Business Conference on Copyrights

March 7, 2005 Eighth Business Conference on Copyrights

©2004-2005 CCD9

Flow of Activities in 2004 - 2

In parallel with the conference, and with the aim of realizing the proposals of the WG from 2003, a wide range of participants were asked to participate in the Open Project, resulting in more concrete discussions.

March 14, 2004 The report “Information Management Approaches in Rights-Related Organizations” locked

April 14, 2004 A symposium was held and the above proposal was publicized.

June 14, 2004 The conception of the CCD Open Project was publicized.

July 21, 2004 First CCD Open Project

September 15, 2004 Second CCD Open Project

October 26, 2004 Conducted CCD Open Project Survey (until December)

November 17, 2004 Third CCD Open Project

March 16, 2005 Fourth CCD Open Project　

March 14, 2004 The report “Information Management Approaches in Rights-Related Organizations” locked

April 14, 2004 A symposium was held and the above proposal was publicized.

June 14, 2004 The conception of the CCD Open Project was publicized.

July 21, 2004 First CCD Open Project

September 15, 2004 Second CCD Open Project

October 26, 2004 Conducted CCD Open Project Survey (until December)

November 17, 2004 Third CCD Open Project

March 16, 2005 Fourth CCD Open Project　

©2004-2005 CCD10

Open Project Activities in 2005

Practical approaches from some CCD members including; “The Japan Photographic Copyright Association”, “The Japan Advertising Agencies Association”, “The Japan Video Software Association”, and “The Japan Council of Performers' Organizations and Center for Performers' Rights Administration” were introduced as case studies, and a number of discussions about them were held.

Just as last year, questionnaire surveys were conducted. They captured the realities of metadata exchange between organizations and changes in attitudes resulting from the proposal.

<Case studies from 4 organizations >

Japan Council of Performers' Organizations and Center for Performers' Rights Administration

Japan Photographic Copyright Association

Japan Video Software Association

Japan Advertising Agencies Association

Japan Council of Performers' Organizations and Center for Performers' Rights Administration




<Questionnaire>

Realities of information exchange surrounding permission and usage reports between rights holders and content holders

Realities of information exchange surrounding permission and usage reports between content holders and content users

Necessity of sharing content and rights holder administration numbers as well as having an administrative body

Realities of information exchange surrounding permission and usage reports between rights holders and content holders

Realities of information exchange surrounding permission and usage reports between content holders and content users

Necessity of sharing content and rights holder administration numbers as well as having an administrative body

This Year’s Open Project Activities- Case Studies -

©2004-2005 CCD12

Case study based discussions: Japan Photographic Copyright Association

The Japan Photographic Copyright Association has started a service that registers rights holder IDs and protects images.

In photography, the copyright owner typically becomes the administrator for the content. Therefore, it is efficient for the administrator of rights information to also manage content information.

Copyright Owner ID Registrationand Image protection Services

Copyright Owner ID Registrationand Image protection Services

An online Digital Photography Management and Protection Service which incorporates a photography rights holder ID management system and a technique for unauthorized copy prevention for digital photographs has been in operation since April 1, 2004.

Rights holder IDs have been issued for 26,000 professional photographers, amateur photographers, and photography fans to provide consistent administration services including management of works, image protection, and copyright display.

It was aimed at enabling acquisition of rights holder IDs generally, even for the public, and facilitating legitimate photography distribution among individuals.

Rights holder IDs are displayed on the work when a copyright holder publicizes it.

This enables users to contact copyright holders and/or easily search what kind of work the copyright holder has created by using JPCA’s copyright owner database.

An online Digital Photography Management and Protection Service which incorporates a photography rights holder ID management system and a technique for unauthorized copy prevention for digital photographs has been in operation since April 1, 2004.

Rights holder IDs have been issued for 26,000 professional photographers, amateur photographers, and photography fans to provide consistent administration services including management of works, image protection, and copyright display.

It was aimed at enabling acquisition of rights holder IDs generally, even for the public, and facilitating legitimate photography distribution among individuals.

Rights holder IDs are displayed on the work when a copyright holder publicizes it.

This enables users to contact copyright holders and/or easily search what kind of work the copyright holder has created by using JPCA’s copyright owner database.

Adopting the CCD ID model as the rights holder

ID system

Adopting the CCD ID model as the rights holder

ID system

©2004-2005 CCD13

The Japan Photographic Copyright Association is looking to extend and expand the Photographer ID Registration and Image Protection Services into an Online Market Place.

Approaches to realize a Photography Market Place System (Step - 2)

*New Businesses*

・New content development

・Contents for mobile phones 　　　　　=> trial・Proposal for Copyright Center

(model)

・Increase stock in gallery(old photographs)

　　　　　=> distribution

Market Place

Images

Website(individual)

Each company

Credit

User

ID Registration USER

JPCA

Image Registration(Purpose)　・Image protection　・Image sale

TSS

VFZImages

Download

Means to increase repeaters are necessary.

Charge

課金

Browse

Browse

Not just a gallery, but a site with which people can have fun.

Photo

At first, demonstrative experiment dummies are used.

©2004-2005 CCD14

Future directions: Photography

With cooperative efforts between CCD and The Japan Photographic Copyright Association, consolidation of the content distribution environment is expected to progress in the photography field. The current approach can also be utilized as the infrastructure for the future on a “as is” basis.

Japan Photographic Copyright AssociationJapan Photographic

Copyright Association

Rights holderDB

Input Interface

Photographer A

Photographer B

Photographer C

Photographer D

Distributor 1

USER

USER

USER

USER

Distributor 2

USER

USER

USER

USER

Marketing information feedback

Works DB

©2004-2005 CCD15

Case study based discussions : Japan Video Software Association

The Japan Video Software Association has started developing a works database.

Works database developmentWorks database development Compiling database of information on video works sold by member companies, and enabling them to be searched and viewed on the Internet.

(Started in 2005)

Compiling database of information on video works sold by member companies, and enabling them to be searched and viewed on the Internet.

(Started in 2005)

Evaluation of database useEvaluation of database use Expanding marketing use

Planning to participate in the common works ID system CCD will be considering in the near future

Expanding marketing use

Planning to participate in the common works ID system CCD will be considering in the near future

©2004-2005 CCD16

Users

Playback device businesses　　=> CD, etc. shops

Online shopping sites

Wholesalers

　Database

retail businesses

ＪＶＡMembership

Company

ＪＶＡ

Data

Source

Feedback

DatabaseVideo works informationdatabase

Database building support

　　　　ｊｍｄ

Thoroughly audited

and compiled

Formatunification

From data supply, data base compilation, to use

The database the Japan Video Software Association (JVA) continues to compile is intended to be disclosed and utilized by general consumers and businesses, etc.

©2004-2005 CCD17

Case study based discussions: CPRA

In parallel with starting the compilation of its Performer Data Center, CPRA has begun an artist coding operation that assigns standardized IDs mainly on music performers.

Development of Performer Data Center

Development of Performer Data Center

Assigning Artist CodesAssigning Artist Codes

Compiling database for performers that belong to CPRA-comprising rights organizations or for those that are targets of CPRA distribution.

Planning to disclose it to broadcasting stations, etc. that apply for performers’ permissions.

Compiling database for performers that belong to CPRA-comprising rights organizations or for those that are targets of CPRA distribution.

Planning to disclose it to broadcasting stations, etc. that apply for performers’ permissions.

Assigning artist codes based on CPRA artist standards through Music J-CIS, which is operated by CPRA, JASRAC, and the Recording Industry Association.

Assigning common codes to featured artists as well as non-featured artists such as backup musicians, etc.

Assigning artist codes based on CPRA artist standards through Music J-CIS, which is operated by CPRA, JASRAC, and the Recording Industry Association.

Assigning common codes to featured artists as well as non-featured artists such as backup musicians, etc.

©2004-2005 CCD18

CPRA's Information Management Approach towards Realizing its Future Vision

Information needed to process performers’ rights can be roughly categorized into rights holders (performers) information and content (programs, works, etc.) information.

Currently, CPRA manages rights holder information only. However, we look forward to CPRA effectively playing the central administrator role for performers’ neighboring rights also, by taking on the management of content information as well.

In order to manage content data, CPRA plans to link with content producers such as broadcasting stations, etc. in addition to rights organizations.

CPRAPerformer information

from rights organizations

Performer information that CPRA independently collects

Performer belonging to rights organizations

Performer belonging to rights organizations

Outside performers

Inheritance Rights Holders

JAME

FMPJ

PRE

JCPO

MPN

Record companies

Program production companies

Video production companies

Broadcast stations

Other content producers

Video content information

Music content information

Other video works

TV programs

Commercial CD

Other music works

Advancing rights processing operations by enhancing information

©2004-2005 CCD19

Future Direction: Performer Information Sharing

In the future, it is desirable that CPRA and content holders issue IDs based on an ID system in alignment with CCD rules to carry out the sharing of performer information.

CPRACPRA

PerformerData Center

Input Interface

Rights organization A

Rights organization B

Rights organization C

Rights organization D

Distributor 1

User

User

User

User

Distributor 2

User

User

User

User

Marketing information feedback

Broadcasting Station ABroadcasting Station A

Broadcasting Station BBroadcasting Station B

Work DB

Work DB

©2004-2005 CCD20

Case study based discussions: Japan Advertising Agencies Association

The Japan Advertising Agencies Association, an organization for users, has a different purpose from that of the Japan Video Software Association. They are working towards increasing efficiency and stabilizing industry operations by incorporating works IDs based on common ID rules, and facilitating the compilation of a works database.

Development of works databaseDevelopment of works database

Works ID useWorks ID use

Compiling database for works and rights information of advertisement works that are produced by involved companies to enable search and display on a network.

Compiling database for works and rights information of advertisement works that are produced by involved companies to enable search and display on a network.

Using works IDs in line with ID systems that are common to the Japan Photographic Copyright Association, etc. by utilizing a code system that has been used in broadcasting.

Using works IDs in line with ID systems that are common to the Japan Photographic Copyright Association, etc. by utilizing a code system that has been used in broadcasting.

*Will not open to the public via such means as the Internet, etc.

In the advertisement business, sharing rights information is critical, because businesses (so-called "Users“) exist in complex layers (advertisers, production companies, advertisement companies in charge of production, advertisement companies in charge of media, and media companies).

©2004-2005 CCD21

Digitally Networking the entire Advertising Business: An Illustration

Using database compilation efforts as a trigger, the Japan Advertising Agencies Association plans to transition a large portion of advertising operations online.

Source: JAAA Report

Upload Assets

Place ad

Place Ad

Get ad spot

Get ad spot

Forward Assets

Production Ad agency

Commercial production company

Post productioncompany

Vendor Advertising Agency

Ad Asset SubmissionWorkflow Management

Transitioning Transactions and Placements (EDI) Online

Online Submission of Advertising Assets

Media company

Instruct to submit

Transaction / Placement info.

Workflow Mgmt.

Interlinked through collaborative and shared

management of Ad codes and Metadata

AdFile

AdFile

Verify placement

Verify placement

©2004-2005 CCD22

Future Direction: Advertising

While handling rights holder information as a metadata item is currently being considered, decisions regarding the necessity of ID management depends on conclusions from the rights holder side.

If rights holders could integrate databases based on the common code system, it will become possible to use them effectively in business deployments in the future by linking rights holder data + associated IDs with works ID system + works DB.

AdMission system Experiment

• It has been validated that unlike traditional advertising operations that use tapes, it is possible to separate online distribution of the files (works) themselves with metadata-enabled online administration tasks.

Conclusion:

Works IDs have a significant role in linking works files with metadata. This ID should follow a common standard.

Common Understanding:

To share works IDs, some form of a link with other domains is necessary and effective

Position of JAAA:• Not only stands as an organization for

advertisement producers, but also as an organization that represents the user side.

• Users: A complex layered structure(advertisers, media companies, advertising agencies, and production companies)

Environmental changes surrounding the ad industry:• The environment surrounding advertising media is

transitioning into digital, online, and multimedia formats

-> ad assets cannot respond to this change with tape delivery by hand and confirmation by eye.

• Systemization is a critical issue• Managing multiple rights holder information

with various terms of use• Implementation of safe and reliable tasks• Responding to increasing workloads

©2004-2005 CCD23

Linking Content DBs and Rights Holder DBsCompilation of content information DBs and rights holder DBs is underway with efforts from respective organizations. Meanwhile, links between these DBs are starting to form.

With this advancement, CCD’s vision for sharing content information and rights information is increasingly being realized.

Film WorksDB

Video WorksDB

JVA

Visual CMAdvertisement

Work DB

Photography Works DB

JAAA

JPCAMusical Works

DB

Music J-CIS Sharing data

For Secondary use

MusicDB

Music rights holder DB

JASRAC

PerformerRights holder

DB

CPRA

Works Menu DB GroupWorks Menu DB Group

Rights holder name list DB Group

Rights holder name list DB Group

Scenario writerRights holder

DBScript writerRights holder

DB

Original WorksRights holder

DB

The Japan Writer's AssociationWriters Guild of Japan

Japan Writers Guild

Song CDMusic CD (no songs)

Performance in movies and TV dramas Performance in

advertisements

Photo Portrait

PhotographerDB

©2004-2005 CCD24

Production Company

Realizing Consistent Information Sharing from Content Production to Consumers

In the future, it will be critical to disclose and share necessary items for content distribution as “open metadata,” while compiling metadata from the content production stage.

Content Holder

Closed metadata(contract

information, etc)

Consumer

Post Production Company


information, etc)

Distributor

Contentmetadata

for marketing

JASRAC CPRA WGJ

B2B B2C

Consumer

ConsumerContentmetadata

(open metadata)

Production Company


information, etc)

Planning

ProductionApproval

Casting

ScriptWriting

Filming

EditPost production

Completion

©2004-2005 CCD25

Direction obtained from Case StudiesThe type of ID to adopt and the timing for proactive implementation vary depending on organizations and industries. There are two types of organizations: one needing rights holder ID compilation and the other needing works (content ID) compilation.

It is important we keep such differences in mind as we we advance the linking of information

CPRA (performer ID)

It is desirable to share and link CPRA’s rights holder IDs with works IDs (content ID) from work DBs built by other organizations.

Name list management within the group (composed of multiple organizations) and establishment of common rights holder ID are urgent.

JAAA (advertisement common content ID)

Extended use of existing common code (10 digits CM code, used for TV commercial operation) -> Evaluating advertisement common ID

JVA (common works ID)

JPCA (rights holder ID => content ID)

Rights holder ID has already been established and assigned.

Common content ID is critical for actual business with mobile carriers.

Rights holder ID Content ID

Open Project Activities in 2004- Survey -

©2004-2005 CCD27

Purpose of 2004’s Survey

In 2003, a survey was conducted targeting rights related organizations regarding the state of efforts on information management as well as their use of IDs.

This year, we decided to conduct a survey regarding the state of efforts on information exchange as well as use of IDs amongst organizations and companies associated with content distribution.

CCD Rights Information WG Survey in 2003

The realities of content information management in organizations and companies.The realities of rights holder information management in organizations and companies.The realities of ID use in content information management.The realities of ID use in rights holder information management.

The realities of content information management in organizations and companies.The realities of rights holder information management in organizations and companies.The realities of ID use in content information management.The realities of ID use in rights holder information management.

The realities of communication between rights holders and content holders regarding

permissions and usage reports.

The realities of communication between rights holders and content holders regarding


The realities of communication between content holders and content users regarding


The realities of communication between content holders and content users regarding


Necessity of sharing content administration numbers, rights holder administration numbers

and an administration body.

Necessity of sharing content administration numbers, rights holder administration numbers

and an administration body.

CCD Open Project Survey in 2004

©2004-2005 CCD28

Survey Components

Each organization or company has different roles in content distribution.

Therefore, in the 2004 survey, survey targets were categorized into three types; rights organizations, content holders, and content users. Different survey forms corresponding to types of roles were created and sent out.

Survey for rights holders(organizations and

commercial entities)

Survey for content holders(organizations and commercial entities)

Survey for content users(organizations and commercial entities)

Rights holders:

A person or a corporation that grants permissions for content distribution or receives a portion of the profit, or organizations that acts on behalf of such persons and corporations. (i.e. copyright holders including lyricists, composers, writers, and performers such as actors)

Content holders:

Commercial entities that produce, create, and own contents for distribution (i.e. producers, creators) or those who have been entrusted such contents from owners.

Content users:

Commercial entities that provide contents directly to consumers with permission from a rights holder or a content holder. Internet Service Provider etc.

Survey Participant

Survey Participant

Survey Participant

Survey Participant

Use appropriate survey form corresponding to participant’s attributes

©2004-2005 CCD29

State of Survey Form Delivery

The 2004 survey was sent out to 43 targets including 35 CCD member organizations and cooperative groups (duplicate addresses existed.)

Alico system, Ltd.

Info City, Inc.

FM Tokyo, Inc.

KINYOSHA, Inc.

Society Information Research, Inc.

SHINTO Communication, Inc.

Sky Perfect Communications, Inc.

Celartem Technology, Inc.

Digital Garage, Inc.

TV Man Union, Inc.

Dentu, Inc.

Tokyo Sound Production, Inc.

Trinity Security Systems, Inc.

DWANGO, Inc.

e-License, Inc.

Others

Japan V·T·R, Inc.

Hakuhodo DY Media Partners, Inc.

ForU Corporation Limited

Livesee, Inc.

Melodies and Melodies Global

Japanese Society for Rights of Authors, Composers and Publishers

Writers Guild of Japan

Japan Cable and Telecommunications Association


Japan Magazine Publishers Association

Japan Writers Guild


Japan Book Publishers Association

The Japan Newspaper Publisher & Editors Association

Japan Electronic Publishing Association

Japan Actors Union

Japan Artists' Association, Inc.

Japan Broadcasting Corporation (NHK)

Recording Industry Association of Japan

Japan Post Production Association

The National Association of Commercial Broadcasters in Japan

Multimedia Promotion Center, Japan

Eiseihoso Kyokai

Music Publishers Association of Japan

Association of Musical Electronics Industry

Association of Copyright for Computer Software

CDs 21 Solutions

Center for Performers' Rights Administration

Association of All Japan TV Program Production Companies

Database Promotion Center, Japan

Digital Content Association of Japan

Association of Media in Digital

Japan Electronics and Information Technology Industries Association

The Japan Federation of Printing Industries

Directors Guild of Japan

Motion Picture Producers Association of Japan, Inc.

ANPA - All Nippon Producers Association


Musicians' Union of Japan

Japan Federation of Authors and Composers Association (FCA)

CCD Member Organizations (in syllabic order）

©2004-2005 CCD30

Results of Survey - (1) : Respective Layers Related to Content Distribution

In content distribution, there are users ( i.e. rights holders, content holders, and distributors et al ) and consumers that ultimately use and consume contents.

Information exchanged depends on the difference between each layer and the type of rights.

Rights holders Content holders Users(distributors etc.) Consumers

Usage Permission Usage PermissionMarketing Support

Content

Apply for useUsage Report

Apply for useUsage Report

Exchanging Information between layers in content distribution

©2004-2005 CCD31

Results of Survey - (2) : Databasing Information

There are a number of rights holders that manage information via paper files. However, the ratio of information management via PC and databases is on the rise.

In the future, we look forward to seeing an increased amount of information being managed via databases.

Rights Holders’ Management Method for Information Related Permissions

0

2

4

6

8

10

12

1. Unif

ied M

anag

emen

t

using

datab

ases w

ithin

compa

nies a

nd

organ

izatio

ns

2. Man

agem

ent u

sing P

C3.

Filing a

pplic

ation

form

s

4. Not

manag

ed

5. Othe

r

©2004-2005 CCD32


Managing information used for permissions with PC and databases is a gradually expanding practice among content holders also.

Content Holders’ Management Method for Information Related Permission

0

1

2

3

4

5

6

1. Unif

ied M

anag

emen

t

using

datab

ases w

ithin

compa

nies a

nd

organ

izatio

ns

2. Man

agem

ent u

sing P

C3.

Filing a

pplic

ation

form

s

4. Not

manag

ed

5. Othe

r

©2004-2005 CCD33


Content users also manage information in the same style as rights holders and content holders. Although filing such information through paper is still the main method in practice, management via PC as well as unified management via databases is on the rise.

Content Users’ Management Method for Information Related Permission

0

1

2

3

4

5

6

7

8

1. Unif

ied M

anag

emen

t

using

datab

ases w

ithin

compa

nies a

nd

organ

izatio

ns

2. Man

agem

ent u

sing P

C3.

Filing a

pplic

ation

form

s

4. Not

manag

ed

5. Othe

r

©2004-2005 CCD34

Questionnaire Survey Result (3) Information Differences between Layers

Between Rights Holders and Content HoldersInformation is exchanged in the form of use applications and usage reports.

Depending on the types of rights handled by rights holders, various information items are exchanged.　In addition, information regarding transactions is shared only between the interested parties.

Number of seconds usedNumber of clips used

Name of contentName of content userPurpose of useTime period of useTerms of use

Visual works

Detailed sales reportDetails of usage fee

Name of contentName of content userPurpose of useTime period of useTerms of useName of performer

(* Date information of the recordings are necessary, but currently not up to satisfaction.)

Performance

In addition to left, Use performanceDistributed pay amount

Work code (Content ID)Name of rights holderName of workNumber of useAmount paid

Usage Reports (Content Holders －> Rights Holders)

Name of contentWork number (product number)Name of content userPurpose of useTime period of useTerms of use

Use of literary works such as scripts, etc.

Song title usedPurpose of useTime period of useTerms of use

Music copyright

Use Applications (Content Holders -> Rights Holders)

Types

©2004-2005 CCD35

Questionnaire Survey Result (3) Information Differences between Layers

Between Content Holders and UsersJust as between rights holders and content holders, exchanges of information are conducted in the form of usage reports and use applications.

For use applications in particular, there are cases in which marketing information is being exchanged in order to enable rights holders to make judgments from a business perspective.

Marketing Information

Scale of distribution (broadcast)Merits regarding content provisionPromotion Plan

Information regarding transactions

Name of contentSales quantityAmount paidDate of payment

Usage Reports (Users -> Content Holders)

Name of contentPurpose of useTime period of useTerms of useSales price

Use Applications (Users -> Content Holders)

©2004-2005 CCD36

Survey Questionnaire Result (3) Information Differences between Layers

Between Content Distributors and ConsumersContent users (distributors, etc.) provide various information regarding contents to consumers.

For users to provide such information, it is assumed that content holders will provide detailed information regarding the contents to users once permission is granted.

50%Names of main staff members

41.7%Date of production

41.7%Summary of related works

41.7%Names of related works

50%Source content

33.3%Name of author

41.7%Name of performer

66.7%Summary of work

58.3%Usage fee/Service system

66.7%Name of content

66.7%Type of content

75%Information regarding transactions

Name of content

Use Application (Users -> Consumers)

©2004-2005 CCD37

Questionnaire Survey Result (4) Organization of Exchanged Information

Information items (metadata) that are needed for content distribution can be organized as "required items", "important items", and "reference information."

Therefore, rather than sharing or disclosing all information when sharing information to distribute contents, a mechanism that enables appropriate information sharing for each layer and each business is desirable using “required items” such as content ID, etc. as index keys.

Target area use (content holders)

Consumer attributes (content holders)

etc.

Purpose of use

Time period of use

Terms of use

Terms of utilization

Names of rights holders and neighboring rights holders (especially rights organizations)

etc.

Name of content

Content ID (Only used in some businesses still, but it has become essential for such businesses.)

Actual item types

Information items which are not essential but desirable for making marketing and business efficient

It varies depending on the types and attributes of businesses and applicable operations.

Reference information

Information items needed for respective business between between rights holders and content holders, or content holders and users

The important items may vary depending on the type and attributes of businesses and applicable operations.

Important items

Business-essential information for use applications and usage reports between rights holders and content holders, or content holders and users

Items which should be handled in common regardless of the type or attributes of businesses

Required items

DefinitionTypes

©2004-2005 CCD38

Questionnaire Survey Result (5) Regarding IDs - Between Rights Holders and Content Holders -

The need for exchanging IDs between rights holders and content holders regarding content usage permissions is observed

Information items that should be exchanged during application (rights holders)

100.0%

35.7%

78.6%

92.9%100.0% 100.0% 100.0%

85.7%

57.1%50.0%

78.6%71.4%

85.7%

64.3% 64.3%

78.6%85.7% 85.7% 85.7%

78.6%

57.1%

35.7%

71.4%

57.1%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Name

of co

ntent

Conten

t IDNam

e of c

onten

t hold

erNam

e of c

onten

t user

Purpose

of

use Time p

eriod

of use Term

s of u

se

Usage f

ee

(amou

nt pa

idby

consu

mers)

Usage f

ee (tr

ade p

rice)

Name o

f perf

ormers

and a

rtists

Name o

f righ

ts or

neigh

borin

g righ

ts hold

ers

Summary

expla

natio

n

of co

ntents

Current

Future

Strong need for ID use

©2004-2005 CCD39

Questionnaire Survey Result (5) Regarding IDs - Between Content Holders and Users -

The need to accept applications from users with IDs are strong for content holders as well.

Information items which are submitted by users (Content holders)

75.0%

12.5%

75.0% 75.0%

62.5%

75.0%

37.5%

25.0%

37.5%

62.5%

50.0%

62.5% 62.5%

50.0%

62.5%

37.5% 37.5%

25.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Name

of co

ntent

Conten

t ID

Purpose

of

use Time p

eriod

of use Term

s of u

se

Usage f

ee

(amou

nt pa

id by

consu

mers)

Name o

f perf

ormers

and a

rtists

Name o

f righ

ts or

neigh

borin

g righ

ts hold

ers

Summary

expla

natio

n

of co

ntents

Current

Future

Strong need for ID use

©2004-2005 CCD40

Questionnaire Survey Result (6) Regarding IDs – Awareness for common code-sharing

A common understanding regarding the necessity of making content IDs and rights holder IDs common is being formed.

Though the necessity is lower than common code-sharing itself, many businesses do feel the necessity for registration and administration bodies.

There is a strong need in utilizing existing organization IDs as common IDs, and converting existing organizations into registration bodies:

For organizations that already have an administration number, a function to authorize their administration numbers is required.For organizations that do not have administration numbers themselves, they are looking forward to seeing other organization's administration numbers to be authorized as the common set of number.

There is a strong need in utilizing existing organization IDs as common IDs, and converting existing organizations into registration bodies:

For organizations that already have an administration number, a function to authorize their administration numbers is required.For organizations that do not have administration numbers themselves, they are looking forward to seeing other organization's administration numbers to be authorized as the common set of number.

９２%１００%８９%Handling the content administration number as a unified number

８５%１００%７２%Necessity of registration bodies for content administration numbers

９２%９０%９４%Handling the rights holder administration number as a unified number

８５%９０%７２%Necessity of registration bodies for rights holder administration numbers

Rights holders Content usersContent holders

©2004-2005 CCD41

Directions Obtained from Questionnaire

Four directions became clear in this year's questionnaire as the approach for information sharing and utilization to promote content distribution

Compiling and databasing information managed by individual

organizations and businesses

Compiling and databasing information managed by individual

organizations and businesses

Promotion of information sharing

using IDs

Promotion of information sharing

using IDs

Necessity for sharing required information

items

Necessity for sharing required information

items

Required approach for information utilization/shared

use to promote content distribution

Rule creation for information disclosure

Rule creation for information disclosure

CCD ID model

Consideration of CCD ID model (rights holder ID)

©2004-2005 CCD44

Structure of common rights holder ID proposed at CCD last yearLast year, CCD proposed a code system and accompanying rules to share rights holder IDs.

Parties who are involved with digital content distribution are categorized into either a rights holder group, content user group, or a distributor group (including broadcasters) with this code system, andIDs which enable unique identification of those involved parties and affiliated organizations, companies, and individuals are assigned.

Country ISO 3136 format

JP I＋H ＋ 3200 0001 0001＋＋＋

HJPI320000010001

ID type code Country code Organization type code

Organization code Company code Individual code

Represents the authentication administrator who assigned the number. In this example, Japan Photographic Copyright Association = HJP03200 is the authentication administrator.

Internal unique ID which the rights organization assigned the rights holder.

ID numbering system

ID type code

Country code

Organization type code

DDistributors and Broadcasters

UContent users

HContent holders

Organization OCompanies CIndividuals I

©2004-2005 CCD45

Deployment and utilization example of an organization and individual number based on common rights holder organization ID

This year, we are asking each organization to promote the application of CCD ID model-based rights holder IDs. As a first step, we have begun assigning 8-digit common rights holder organization IDs to CCD membership organizations.

By establishing this rights holder organization ID, extended use for member companies within the organization (C), and individual members (I) becomes easy.

012345

Management ID used within organizations (all systems）

HJPO3100

Header information to identify rights organization (organization ID)

01-234567A98765HJPI3100

Header information of the individual rights holder belonging to a rights organization(the fourth digit is changed into "I" which represents individuals.)

Header information of the company belonging to a rights organization(the fourth digit is changed to "C“ which represents companies.)

HJPC3100

The 1st digit: Organization type (H represents rights holders)

The 2nd & 3rd digits: Country code (JP represents Japan)

The 4th digit: Organization identification (O represents organizations)

The 5th digit: Rights genre (3 represents still image)

6th to 8th digit: and organization code within the genre　　　　　　　　　　　　

00A98765

Matching the number of digits (basically 8digits. If 8 digits are not enough, use as is.)

HJPI310000A98765Public individual rights holder ID using the CCD ID model

©2004-2005 CCD46

Diffusion of common rights holder organization IDs through this year’s activities

Based on last year’s proposal, the assignment of CCD ID model-based common rights holder organization IDs is being carried out amongst rights holder organizations.

It is expected that this trend will strengthen and as a result, the CCD ID model will be utilized as the standard identification method for rights processing.

<Photography and arts field>

This ID system has been adopted amongst rights organizations in the photography and arts fields which we categorized as genre 3 last year. Individual member IDs that were previously assigned at existing organizations have been commonly appropriated and has also been put to practical use.

Moreover, the appropriation of company member IDs is also currently being discussed.

<Other>

This year, organization groups which belong to genre 1 for literature, screenplays, scenarios, genre 5 for performances, genre 6 for advertisements, and genre 7 for production technology are starting concrete discussions to adopt common rights holder organization IDs.

Within genre 2 for music, rights administration businesses that have cooperated in the Open Project questionnaire have submitted their applications to CCD Open Project to acquire common rights holder company member IDs.

<Photography and arts field>

This ID system has been adopted amongst rights organizations in the photography and arts fields which we categorized as genre 3 last year. Individual member IDs that were previously assigned at existing organizations have been commonly appropriated and has also been put to practical use.

Moreover, the appropriation of company member IDs is also currently being discussed.

<Other>

This year, organization groups which belong to genre 1 for literature, screenplays, scenarios, genre 5 for performances, genre 6 for advertisements, and genre 7 for production technology are starting concrete discussions to adopt common rights holder organization IDs.

Within genre 2 for music, rights administration businesses that have cooperated in the Open Project questionnaire have submitted their applications to CCD Open Project to acquire common rights holder company member IDs.

©2004-2005 CCD47

CCD ID model Progress on common rights holder organization IDs (1)

HJP02-

HJPO1100HJPO1200HJPO1300

ID draft( part of organization ID)

RIAJMPA

JASRAC

MPA

Producer(producer/masterrecording investor)

Writer(Song writing/Music composition)

LiteratureScreenplays and Scenarios

Recording Industry Association of JapanMusic Publishers Association of Japan

etc.

Japanese Society for Rights of Authors, Composers and PublishersMusic Publishers Association of Japane-License, Inc.JRC, Inc.Daiki Sound, Inc.　　　　　　　　　　　　　　　　　　　　　　etc.

<Genre 2>Music

The Japan Writer's AssociationWriters Guild of JapanJapan Writers Guild

<Genre 1>Literature and Screenplays

Involved organizationsGenre

Considering implementing the CCD ID model.

Has implemented the CCD ID model.

©2004-2005 CCD48


Respective organizations in art, photography, and comics under genre 3 for still images now have common rights holder organization IDs and are utilizing it in their actual operations.

HJP03401

HJP03301HJP03302HJP03303HJP03304HJP03305HJP03306

HJP03200HJP03201HJP03202HJP03203HJP03204HJP03205HJP03206HJP03207

HJP03101

ID numbering draft( part of organization ID)

JAGDA

JPALSPAＴＩＳJCBAS

JPCAJPSAPA

AJPAS

JPAJBPS

JAAI

Comics

* Japan Arts Copyrights AssociationJapan Graphic Designers Association Inc.Japan Scientific Arts AssociationJapan Publication Artist AssociationThe Society of Publishing ArtsTokyo Illustrators SocietyJapan Children's Book Artists Society

Graphics

* Japan Photographic Copyright AssociationJapan Professional Photographers SocietyJapan Advertising Photographers' AssociationSha-bunkyoThe All-Japan Photographic Association of SocietiesJapan Portrait Photographers' AssociationJapan Bridal Photograph SocietyJapan Bridal Photograph Society

Photography

Japan Artists' Association, Inc.Art<Genre 3>Still images




©2004-2005 CCD49


HJP04-

ID numbering draft(part of organization ID)

ANPAAll Nippon Producers AssociationJapan Film Makers Association

AJAThe Association of Japanese Animations　　　

ATPAssociation of All Japan TV Program Production Companies

MPPAJINHKNACBJJVA

Production crafts

Directors, Cameramen, Lighting, Art,Editing, Script Writers, Recording

Producer

* Film Vocational Federation of JapanDirectors Guild of JapanJapanese Society of CinematographersAssociation of Production Designers in JapanJapanese Cinema and Television Sound Creator's AssociationJapan Society of EditorsJapan Society of Films and TV ScriptersJapanese Society of Lighting Directors

Motion Picture Producers Association of Japan, Inc.NHKThe National Association of Commercial Broadcasters in JapanJapan Video Software Association

<Genre 4>Motion pictures




©2004-2005 CCD50


HJP05401

HJP05301

HJP05201

Japan Advertisers Association INC.Japan Advertising Agencies AssociationJapan Advertising FederationJapan Magazine Advertising Association

HJP06401HJP06402HJP06403HJP06404

Advertising

HJP061-

HJP062-

HJP063-

HJP05100HJP05101HJP05102HJP05103


<Genre 6>Media, Advertising

JAPAJapan Audio Producers' AssociationVoice Performers

NHKNACBJ

JBPA

PRE

MPN

JCPOCPRAJAMEFMP

NHKThe National Association of Commercial Broadcasters in JapanJapan Cable and Telecommunications AssociationEiseihoso Kyokai

Broadcasting

Books, Magazines

Music People's NestMusical Performers

Japan Book Publishers AssociationJapan Magazine Publishers Association

Performers' Rights EntrustmentVisual Performers

The Japan Newspaper Publisher & Editors Association

Newspapers

Performers<Genre 5>Performance

Japan Council of Performers' OrganizationsCenter for Performers' Rights AdministrationJapan Association of Music EnterprisesThe Federation of Music Producers Japan




©2004-2005 CCD51


HJP06405HJP06406HJP06407HJP06408HJP06409HJP06410HJP06411HJP06412HJP06413HJP06414HJP06415HJP06416HJP06417HJP06418HJP06419HJP06420HJP06421HJP06422HJP06423HJP06424HJP06425


* Dissolved in 2004

Japan Audit Bureau of CirculationsJapan Advertising Review OrganizationJapan Marketing AssociationJapan Marketing Research AssociationPublic Relations Society of JapanJapan Association of TV Commercial Production CompaniesJapan Point of Purchase Promotion InstituteOrganization of Advertising CreationIndustrial Advertising Association JapanIAA Japan International Advertising AssociationJapan Advertising CouncilAdvertising Cooperative AssociationJapan Classified AssociationCentral Confederation of Broadcasting Advertisement Agency　　　　　　　　　　　Tokyo Outdoor Advertising AssociationAll Japan Radio & Television Commercial Confederation　　　　　　　　Federation of All Japan Out-door Advertising AssociationsAll Japan Neon-sign AssociationJapan Internet Advertising AssociationJapan Free Newspapers AssociationJapan Advertising Music Productions Federation

Advertising<Genre 6>Media, Advertising




©2004-2005 CCD52


HJP07201HJP07202

CESAComputer Entertainment Supplier's AssociationGames

HJP08-

HJP07101


JEPAJFPI

Japan Electronic Publishing AssociationThe Japan Federation of Printing Industries

Publishing

AMEIAssociation of Musical Electronics IndustryMusic

ACCSDCAJAMD

Association of Copyright for Computer Software Digital Content Association of JapanAssociation of Media in DigitalDatabase Promotion Center, Japan

General<Genre 8>Program

<Genre 7>Production technology/support

MEFMusic Enterprise FederationManekyo

Performance support

JAPRSJAREC

Japan Association of Professional Recording StudiosJapan Association of Recording Engineers

Music

JEITA

JPPA

Technology standards

Japan Electronics and Information Technology Industries AssociationCDs 21 Solutions

Japan Post Production AssociationGeneral (Music/Visual)




Example of CCD ID model planned for consideration next year (content ID)

©2004-2005 CCD54

Approach to content IDs in the CCD ID modelDuring this year's discussions, there were requests from participating organizations to begin considering a CCD ID model version for content IDs, similar to that for rights holder IDs.

Although concrete contents will be considered next year, we present a simulation model based on the same concepts the rights holder IDs are based upon.

Similar to rights holder IDs, this model utilizes existing ID systems issued by individual organizations while assuming a structure which can ensure uniqueness.

012345Management ID for Works used within organizations (all systems）

IPJP01

Header information to identify content attributes and issuers

01-234567A98765

The 1st and 2nd digits: Content types (IP represents photography)

The 3rd and 4th digits: Country code (JP represents Japan)

The 5th and 6th digits: 　 ID center code

0000A98765Matching the number of digits (basically 10 digits. If 10 digits are not enough, use as is.)

IPJP010000A98765Public content ID using the CCD ID model (draft)

©2004-2005 CCD55

Structure of CCD ID model planned for consideration next year (content ID)

<content type header code system>

Content groups

derived from

drama "A"

Segmented content identification using the content type header

VDJP0100000000001Video "A"　

Behind the scenes anecdotes "A"

Screenplay "A"　

Theme song/promotional video "A"

Theme song/Music "A"

Drama EPK stills "A" IPJP0100000000001

VMJP0100000000001

SMJP0100000000001

TNJP0100000000001

TDJP0100000000001

Content type header (2 digits)

Country code (2 digits) + Center code (2 digits)

C o m m o n c o n t e n t I D s y s t e m

Unique code (10 digits)

First Category Second CategorySound Music SM (Sound Music)

Drama SD (Sound Drama)Programs SP (Sound Program)Speeches SS (Sound Speech)News SN (Sound News)Advertisements SA (Sound Ad)Sound effects SE (Sound Effect)Other recordings SO (Sound Object)

Visual Music VM (Visual Music)Drama VD (Visual Drama)Programs VP (Visual Program)Speeches VS (Visual Speech)News VN (Visual News)Advertisements VA (Visual Ad)Other materials VO (Visual Object)Comics VC (Visual Comic)

Text Music TM (Text Music)TC (Text Composite)TL (Text Lyrics)

Drama TD (Text Drama)Review TR (Text Review)Thesis TT (Text Thesis)News TN (Text News)

Image Comics ID (Image Drama)IC (Image Comic)

Photos IP (Image Photo)

Illustrations/Pictures II (Image Illustration)Advetisements IA (Image Ad)Other assets IO (Image Object)

Programs Games PG (Program Game)Software PS (Program Soft)

Original works OW (Original Work)

©2004-2005 CCD56

Assignment plan for common content IDs (1)

Extended use and deployment plan of existing advertising common codes (so-called 10-digit CM code)

Talent HJPI5101XXXXXXX

Photographer HJPI3101XXXXXXX





Remarks

SMJP0100001S0385Music within advertising commercial

IPJP010000000001Photo assets within ads

IAJP01XXXX000003Newspaper/Magazine Ads (still image commercial)

SAJP01XXXX000002Radio Commercial (voice commercial)

Content ID

plan

Type of content

VAJP01XXXX000001TV Commercial (moving picture commercial)

©2004-2005 CCD57

Deployment plan for composite contents on DVD (music/video)

Ultraman Zearth (Tsuburaya Production, Bandai Visual, Dentsu, et al) DVD [Item number]BCBS-1964 released on: August 27, 2004

(If the item number is utilized: SMJJP01BCBS196401)SMJP010002990900Theme of MYDO sortie

(If the item number is utilized: SMJJP01BCBS196401)SMJP010002990899Schwach! Ultraman ZearthMusic

Video

(Utilizing CM common code (10-digit code)VAJP010019C9610A30 seconds(October, 1996)

New Idemitsu card“A man of the Idemitsu card"

(Utilizing CM common code (10-digit code)VAJP010019G9606A30 seconds(June, 1996)

Idemitsu Zearth "A view, Zearth saw"

30 seconds(November, 1995)

30 seconds(November, 1995)

(Utilizing CM common code (10-digit code)VAJP010019G9511AIdemitsu Zearth "Go! Zearth"

New Idemitsu card"Hikuhiku with Idemitsu (Zearth's bottom)"

(Utilizing CM common code (10-digit code)VAJP010019C9511A

(If the item number is utilized: VDJP01BCBS196406)VDJP010000004889Special video 4: Collection of Idemitsu ads

(If the item number is utilized: VDJP01BCBS196405)VDJP010000004888Special video 3: Collection of hot news

(If the item number is utilized: VDJP01BCBS196404)VDJP010000004887Special video 2: "Ultraman Zearh 2" Special video

(If the item number is utilized: VDJP01BCBS196403)VDJP010000004886Special video 1: "Ultraman Zearth" Special video

(If the item number is utilized: VDJP01BCBS196402)VDJP010000004885Main content 2: "Ultraman Zearth 2"

(If the item number is utilized: VDJP01BCBS196401)

RemarksContent ID

plan

Type of content

VDJP010000004884Main content 1: "Ultraman Zearth"

Assignment plan for common content IDs (2)

Conclusion

©2004-2005 CCD59

This year’s efforts resulted in: (1) Realization of last year's proposal

Through CCD activities this year, we have confirmed that the direction of last year's proposal for content distribution promotion was correct as well as realistic.

Proposal 1: Promotion of DB compilation -> Confirmation of understanding(lists of works and rights holders) /Begin DB compilationthat assumes ID assignment

Proposal 2: Utilization of existing IDs -> Begin moving to a common ID system based on existing IDs

Proposal 3: Innovate initiatives between -> Illustrate use cases that simulate and direct these initiatives

Proposal 1: Promotion of DB compilation -> Confirmation of understanding(lists of works and rights holders) /Begin DB compilationthat assumes ID assignment

Proposal 2: Utilization of existing IDs -> Begin moving to a common ID system based on existing IDs

Proposal 3: Innovate initiatives between -> Illustrate use cases that simulate and direct these initiatives

Confirmation and deep cultivation of 3 major points in the last yearConfirmation and deep cultivation of 3 major points in the last year

Promote the sharing of information compiled within each organization's content DB and rights holder DB

CCD ID model proposal

Promote the sharing of information compiled within each organization's content DB and rights holder DB

CCD ID model proposal

©2004-2005 CCD60

This year’s efforts resulted in: (2) Progress in voluntary efforts amongst involved parties

Moreover, following CCD's considerations, wide efforts to realize rights information sharing are in progress.

Progress on common ID system adoption based on the CCD ID model

Progress on rights holder information DB compilation and disclosure by rights organizations

Progress on content information DB compilation and disclosure by rights organizations and business organizations

<Genre 1>Consideration of rights organization IDs based on the CCD ID model for 3 literature/screenplay organizations

<Genre 3>Assignment of rights organization IDs based on the CCD ID model in the art/photography/graphics fieldsAssignment of rights holder IDs based on the CCD ID model for rights holders who are members of respective rights organizationsConsideration of rights holder IDs based on CCD ID model for companies which are members of respective rights organizations

<Genre 4>Consideration of CCD ID model implementation in the Japan Video Software Association

<Genre 5>Consideration of rights organization IDs based on the CCD ID model for performance organizations

<Genre 6>Consideration of the CCD ID model implementation for advertising industry organizations

<Genre 7>Consideration of rights organization IDs based on the CCD ID model for production technology industry business organizations

<Genre 1>Consideration of rights organization IDs based on the CCD ID model for 3 literature/screenplay organizations

<Genre 3>Assignment of rights organization IDs based on the CCD ID model in the art/photography/graphics fieldsAssignment of rights holder IDs based on the CCD ID model for rights holders who are members of respective rights organizationsConsideration of rights holder IDs based on CCD ID model for companies which are members of respective rights organizations

<Genre 4>Consideration of CCD ID model implementation in the Japan Video Software Association

<Genre 5>Consideration of rights organization IDs based on the CCD ID model for performance organizations

<Genre 6>Consideration of the CCD ID model implementation for advertising industry organizations

<Genre 7>Consideration of rights organization IDs based on the CCD ID model for production technology industry business organizations

<CPRA>Started rights holder DB development for performer information disclosure

<JPCA>Started operation and disclosure of the DB linking photographer information and works

<CPRA>Started rights holder DB development for performer information disclosure

<JPCA>Started operation and disclosure of the DB linking photographer information and works

<JVA>Started DB compilation of video/DVD work information as well as system development for public disclosure

<JAAA>Development of a advertising work database aimed at information sharing amongst involved companies

<JVA>Started DB compilation of video/DVD work information as well as system development for public disclosure

<JAAA>Development of a advertising work database aimed at information sharing amongst involved companies

©2004-2005 CCD61

Cooperation with external environment surrounding content distribution

In addition, based on discussions at CCD, efforts to promote development of the content distribution environment as well as efforts in indexing have also progressed this year amongst technical groups.

In October, JEITA conducted a workshop in Seoul, Korea to promote understanding from the international community as part of an effort to carry out global standardization of DRM at IEC*. Within it, they referred to CCD's proposal and report (English version) and commented on the necessity of "permission code" standardization linked with the rights holder/content holder side efforts spearheaded by CCD.

(explained the necessity of common interface building between content production/content holder side and device manufacturing technology standards organizations)

Following the above, in December of last year, IEC accepted the "permission code" standardization proposal from Japan, and activities of standards establishment has became vigorous. It is assumed that utilizing this trend effectively is a good idea for CCD as well.

(expectations for cooperation between CCD and IEC)

* IEC: International Electrotechnical Commission 　　　International organization that coordinates specifications and standards for each country in fields such as electric, electronic, communication, and

nuclear power. Established in 1906, it has been in charge of electric and electronic departments since 1947. Headquartered in Geneva, Switzerland.

In October, JEITA conducted a workshop in Seoul, Korea to promote understanding from the international community as part of an effort to carry out global standardization of DRM at IEC*. Within it, they referred to CCD's proposal and report (English version) and commented on the necessity of "permission code" standardization linked with the rights holder/content holder side efforts spearheaded by CCD.

(explained the necessity of common interface building between content production/content holder side and device manufacturing technology standards organizations)

Following the above, in December of last year, IEC accepted the "permission code" standardization proposal from Japan, and activities of standards establishment has became vigorous. It is assumed that utilizing this trend effectively is a good idea for CCD as well.

(expectations for cooperation between CCD and IEC)

* IEC: International Electrotechnical Commission 　　　International organization that coordinates specifications and standards for each country in fields such as electric, electronic, communication, and

nuclear power. Established in 1906, it has been in charge of electric and electronic departments since 1947. Headquartered in Geneva, Switzerland.

Elicit awareness of issues amongst distribution service

businesses

Link content access equipment, devices, DRM, and content IDs

Promote framework to external entities through companies

participating in the Open Project

©2004-2005 CCD62

Outcome obtained from this year’s discussions (1) Difference between rights holder IDs and content IDs

While both rights holder information and content information exist as types of information required for content distribution, it has become clear that information and required IDs vary depending on organizations and business fields.

Therefore, sharing information and transitioning to a common system of IDs will require deployment that takes attributes and needs of individual organizations into consideration.

Organizations proactively managing rights holder

information

Organizations proactively managing content information

Organizations proactively managing both rights holder information and content

information

Performance organizations

Production technician organizations

Musical copyright organizations

Organizations of artists and photographers

Organizations of literature, scenarios, and screenplay writers

(Mainly rights holder information though, there are some content information too.)

Musical producer organizations

Video producer organizations (producers)

Broadcasting business organizations

Advertising organizations

©2004-2005 CCD63

Outcome obtained from considerations of this year (2) Confirmation of the importance of involved parties' efforts

The reality is rights holder information and content information are developed and exchanged within operational processes such as rights clearances, distribution, usage history reports of organizations and groups involved with content distribution.

To promote rights information sharing, therefore, it is essential that involved parties proactively develop and compile their information systems, and further step up their efforts this year.

Content works menu

Content Content works menuworks menu

Improving rights information through proactive participation of each rights holder

Content holders

Production company list

Director list

Music rights holder

list

Original author list

Performer list

Screenplay writer list

Distributors Consumers

©2004-2005 CCD64

Outcome obtained from this year’s discussions (3) Realization of usage context of rights information

In addition to rights information development, efforts are called for to increase contexts that actually utilize shared rights information in order to make it indispensable to real-life operations.

Utilize in rights processing and reports for content use

Utilize in rights processing and reports for content use

Utilize as marketing data for content distribution promotion

Utilize as marketing data for content distribution promotion

Link with content playback/access devices

Link with content playback/access devices

Examples of rights information utilization

Refer to and confirm rights holders when applying for content use permission

Refer to content information within usage reports

Provide information to business partners

Provide content information and additional information for distributors and consumers

Promote use of related content linked with content information and rights information

Utilize detailed information in content playback devices by referring IDs

Use of IDs as keys for content distribution

Utilize content ID/rights holder ID for auto-process support

©2004-2005 CCD65

Future effortsMoving forward, promoting rights information sharing and ID utilization within actual content distribution is called for, as respective organizations further advance the results from the past two years.

CCD Business Conference on Copyrights will proactively continue its discussions surrounding content IDs as requested by member organizations and actively support each organization’s activities.

With these activities, we can look forward to moving closer in realizing the J-CIS vision.

Facilitate content distribution through use of IDs and information sharing

Examination and implementation facilitation of a content ID model having high compatibility with rights holder IDs (CCD ID model)

Cooperation with hardware vendors

Cooperation with carriers (mobile operators, etc.)

Cooperation with ISPs

Promotion of DB development at each organization

Common use of IDs

Facilitate rights information distribution

CCD ID model discussions regarding content ID

Cooperation with manufacturers and

distribution businesses

Facilitate efforts in each organization

infrastructure development approaches towards sharing ... · zrights holder ids are displayed on...

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