• Real-time marketing and hyper local targeting

• Marketing will be automated by software

• Multichannel and multiscreen presence

• Very soon businesses without mobile strategy will be uncompetitive

Trends

• How to reach, interact and attract more clients nearby using the mobile channel?

• How to increase sales by generating and managing mobile leads?

Problem (for businesses)

• How to find what’s new around me and see relevant promotions – everywhere, fast and convenient?

• Is there an application which I could use as universal mobile search instrument? (I don’t want to install ten apps for ten different services)

Problem (for end users)

No software for mobile marketing and hyper-local targeting in the target regions and no mobile app providing useful information and access to promotions - all in one. Solutions are:

1. Providing efficient tool for mobile marketing to the businesses and enabling them to attract clients nearby with special offers and leads.

2. Giving easy and convenient access to location-aware information, services and promotions to the end users.

Problem and Solution (Recap)

• Infozone is an application for mobile and local search • Everything in the system is location aware • Simplified user experience and intuitive navigation• With Infozone you can check working time, see photos, make a phone call for reservations, view location and many others•It is a self-service platform used by businesses to interact and attract clients by publishing leads – updates, promotions, etc. •The mobile application offers relevant notifications that could be personalized based on preferences and interests

The product - description

• Relevant location-aware notifications

• Self-service for generating mobile leads

• Precise and local targeting in real time

• Integration of click-to-action services

Key technology and innovation

• Public beta of mobile app for Android• Website with content management system• Private beta of the mobile app for iOS• Contract signed with mobile operator for co-branded version• 1000+ daily visits in the site without advertising in beta stage• 6000 places/venues in the system form Bulgaria• 5000+ downloads of the mobile app for Android • International partnerships – China, Turkey, Serbia, etc.

Traction and current status

• No mobile app with identical functions in the target markets

• Some emerging players on the Balkans (www.getlokal.com and http://www.orasulm.eu/) with emphasis on entertainment

• The big international players have different scope (Yelp is focused on reviews and Four Square is social networking app)

• Daily deals market is slowly declining

The competition - profiles

• The competition in the targeted emerging mobile markets is not intense in the segment mobile app for generating leads

• The barriers for new entrants are not high

• Mobile apps drive rapid change in searches and the traditional search with keyword in a browser is not that convenient in smartphone. People bypass Google to go straight to apps.

The competition – characteristics

• Businesses pay for measurable result

• Users are engaged with real rewards

• Users interact actively with businesses – follow, request promotions, etc.

• One-stop shop platform for businesses and end users – they receive multitude of relevant services and information

Differentiation & unfair advantage

We capitalize on mobile as a disrupter!

We disrupt:

•Traditional marketing – in media, outdoor, etc.•Daily deals model•Plastic and loyalty cards•Paper leaflets•SMS marketing and service

What do we disrupt?

• Our customers are all businesses looking to reach and attract potential clients nearby. We give them access to the mobile devices of the users of Infozone and marketing instruments to implement their mobile strategy.

• On the other hand, potential end users of the mobile application are all owners of Android and iOS mobile devices in the respective regions (Turkey, Balkans, China, etc.)

The market

• Distribution channels – licensing the technology to local partners against fixed fee or percentage from revenue

• Ongoing negotiations with partners from Serbia, Turkey, Romania and China (Shanghai) – pending signing of contracts

• Initially promoting of the service in cooperation with mobile operators and digital advertising agencies

The business model

• Fee for distinctive featured profiles

• Tariff for publishing promotions/redeemed coupons

• Paid “click-to-action” services and functions

• Advertising brands and product placement

• Rebranding and customization for new markets

Ways to monetize

fsdasdfsSecret:Engaging with customers as individuals

• Trademark “Infozone” registered in Bulgaria

• Assessment of the software by licensed appraiser of intellectual property – 50 000 EUR (based on actual costs)

• Unique and verified content for Bulgaria

• Own algorithms for notifications and personalized updates

Intellectual property

• Contract signed with Bulgarian mobile operator for mutual promotion and advertising

• The operator uploaded co-branded version of the application Infozone on its own platform for apps

• The mobile operator actively publishes promotions and updates using the platform

Cooperation with mobile operator

• It is easily deployable platform

• Adaptable for various regions/industries

• Back office do all support / customization

• Pending contracts for licensing to partners from several markets (China, Turkey, Serbia and Romania)

Extremely scalable project!

Emiliyan Enev – serial entrepreneur with projects mainly in the field of b2b and tourism information internet portals. Emiliyan has occupied executive management positions in two companies and chamber of commerce.

Emil Stoyanov – has more than 15 years experience in development and implementation of academic, industrial and business software projects. Currently Emil is an owner and CEO of a company for IT research and development.

Boyan Petkov is a professional designer who have been working in the industry for over seven years. Proficient in various aspects of design and development process.

The team

• Emiliyan Enev – CEO and Managing Partner

• Emil Stoyanov – CTO and Team Leader of developers

• Boyan Petkov – Design, Creative and UI

• Stoyan Angelov – Sales and Marketing

The company

Required capital - 200 000 EUR used for:

•Marketing activities (55% from budget):•Creating content (15%)•New features development (15%)•Technical support (7,5%)•General & Administrative costs (7,5%)

Exit – sale to strategic investor or VC

Investment

THANK YOU!