infotainment / telematics / internet of … connected car is, then, an exceptionally hot topic...

32
Issue 1 / April 2015 Video Enabled INFOTAINMENT / TELEMATICS / INTERNET OF EVERYTHING JAGUAR LAND ROVER EMBRACES THE SMARTPHONE PLATFORM An interview with JLR’s Head of Connected Technologies & Apps, Infotainment FORD LAUNCHES SYNC3 Interview with Ken Williams, Global HMI Supervisor, Ford CONNECTED CAR: FLEET OPERATOR PERSPECTIVE Talking with the people who buy most cars 2015 CONSUMER ELECTRONICS SHOW REVIEW Is the car taking over the world’s largest tech show INTEROPERABILITY FOR THE CONNECTED CAR Enabling the interface between the smartphone and the car

Upload: truongkien

Post on 27-Aug-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

Issue1 / April 2015 Video Enabled

INFOTAINMENT / TELEMATICS / INTERNET OF EVERYTHING

JAGUAR LAND ROVER EMBRACES THE SMARTPHONE PLATFORMAn interview with JLR’s Head of Connected Technologies & Apps, Infotainment

FORD LAUNCHES SYNC3Interview with Ken Williams, Global HMI Supervisor, Ford

CONNECTED CAR: FLEET OPERATOR PERSPECTIVETalking with the people who buy most cars

2015 CON SUMER ELECTRONICS SHOW REVIEWIs the car taking over the world’s largest tech show

INTEROPERABILITY FOR THE CONNECTED CAREnabling the interface between the smartphone and the car

2 C o n n e c t e d C a r

CONTACT DETAILS:Publisher/Editor-in-chief:Vince Holton · [email protected]: +44 (0)7850 544445

NextGen Contact:Andor Miles-Board [email protected] Telephone: +44 (0)3331 120 000www.nextgen-technology.com

SUBSCRIBE TO CONNECTED CAR FREEOF CHARGE AT:> CONNECTED CAR SUBSCRIPTIONS

CONNECTED CAR IS PRODUCED BY:Click I.T. LimitedHampshire Gate, Langley, RakeHampshire GU33 7JR, England

CONNECTED CAR IS DISTRIBUTED BY:NextGen-Connect.com8600 W. Bryn Mawr Avenue, Suite 500NChicago, USAIL 60631

Connected Car is distributed on a quarterly basisto companies and individuals with an interest inconnected car, infotainment and telematicstechnology.

Should you wish to stop receiving Connected Car,please visit ‘Connected Car Subscriptions’ andupdate your preferences.

The Connected Car brandmark is a trademark of Click I.T. Ltd.

All other logos and trademarks are the property of the relevant companies.

© Copyright Click I.T. Ltd 2015

Click here to follow Connected Car on Twitter

INTRODUCTIONFROM THE EDITOR

ello and welcome to the first issue of Connected Car magazine, which willbe published quarterly from Q2 2015. This magazine will cover the area

where the mobile Internet and the automotive sectors cross paths and provide newsand insight in this fast developing space.

This is the right time to launch Connected Car magazine. Today, the ConnectedCar is a vital component of the Internet of Things, or the Internet of Everything assome call it, touching the lives of consumers across the world on a daily basis.

The connected car is, then, an exceptionally hot topic within the technologyworld. Every major car company understands the need to deliver connectivity,infotainment and telematics services across their range of cars – from city cars toluxury and supercars – and smartphone makers, network operators and serviceproviders see the opportunities enabled by connecting the car to the Internet.

However, meshing the automotive and mobile technology worlds is introducingmany new challenges. NextGen has developed specialised expertise that is calledupon by the world’s largest car companies, and helps those companies deliver theservices their customers want. Therefore NextGen, as launch partner of ConnectedCar magazine, provide a valuable industry insider viewpoint. In the coming monthswe will deliver topical news and insight to our subscribers that will be interesting,informative and helpful.

Connected Car will cover news, views, reviews and features on developments inthe connected car industry. This first issue includes interviews with Ford’s KenWilliams, Jaguar Land Rover’s Peter Virk, and Peter Cakebread, the chairman of theBritish Vehicle Leasing and Rental Association, a body whose members buy 50%of all the new cars registered in the UK each year.

As Andor Miles Board of NextGen comments, “Connected Car magazine providesthe opportunity for Nextgen to share some of the market research we undertakeglobally, providing valuable insight into the key devices being launched in everyglobal market. Furthermore our partnerships with many of the world’s best knownautomotive brands mean we can share insights into developments at the cuttingedge of infotainment and the connected car and also the trends that will shape thedriving experience of tomorrow”.

We will attend key events, and in this issue we include a review ofautomotive/connected car activity at the 2015 Consumer Electronics Show (CES),which takes place in Las Vegas each year. This show started out, as the namesuggests, covering the latest developments in consumer electronics – TVs, audiosystems etc. Now, cars are everywhere at CES, which cements the car’s place atthe world’s largest electronics trade show.

We will also make regular use of streaming video content. We make plenty of ourown video features – see the NextGen feature/movie on Pages 16-17 – but we willalso keep a finger on the pulse of online automotive video. We will regularly sharewhat we think are good and/or interesting connected car web video presentations.

I very much look forward to you coming along with us for the ride.

Vince HoltonEditorConnected Car

H

F E AT U R E S

Ford SYNC delivers connected car forthe people

The Connected Car at CES 2015

Jaguar Land Rover embraces thesmartphone

Meshing smartphones with cars toenable mobile connected services

The view of the large fleet operators

Predictions for the 2015 connectedcar market

Connected car evolution: what’s next?

S H O W C A S E

Connected car video review

S U B S C R I B E

Subscribe free of charge toConnected Car magazine

I N D U S T RY D ATA

Access quarterly updated tableslisting the cellphones that carmanufacturers should be most awareof, region by region

E V E N T S

A round-up of significant connectedcar events happening around theworld.

3C O N T E N T S

C o n n e c t e d C a r

CONTENTS

6

8

12

18

16

20

14

23

28

31

24

6

8

12

16

18

24

NEARLY EVERY CAR ISVULNERABLE TO HACKING

A new report released by US Senator EdMarkey: ‘Security & Privacy Gaps PutAmerican Drivers at Risk’ highlights that onlytwo of 16 major automotive manufacturerswere able to “describe any capabilities todiagnose or meaningfully respond to aninfiltration in real-time.” Therefore, the reportsuggests, almost every new car on the marketincludes wireless technology that makes itvulnerable to hacking.

Markey’s revelation comes soon after expertsfrom ADAC (the German AutomobileAssociation) announced that they managedto hack BMW’s ConnectedDrive. This furtherjustifies, says the report, an urgent need todevelop new standards that will protect thedata, security and privacy of connected carowners at a time when industry practices arealarmingly inconsistent and incomplete.

The report recommends these standards:

• Ensure that vehicles with wireless accesspoints and data-collecting features aresecure.

• Validate security systems usingpenetration testing.

• Include measures to respond real-time tohacking events.

• Require that drivers are made explicitlyaware of data collection, transmission,and use.

• Ensure that drivers are able to opt out ofdata collection.

• Require the removal of personallyidentifiable information.

Mike Parris, Head of Secure Car Division atIT management support services companySBD commented: “It is good to see the callfor cyber security standards within theautomotive industry gaining traction. Myonly concern is that the development ofthose standards is struggling to keep up withthe rapid development of connectedvehicles. It is not acceptable to wait for thedevelopment of those standards beforetaking action. Vehicle manufacturers andtheir suppliers should seek out and adoptgood practices wherever possible.”

FIRST HACKATHONDEDICATED TO “DIGITALMEDIA IN THE CONNECTEDVEHICLE”

Bosch has also been looking into hacking,and together with the Axel Springercompany Media Entrepreneurs, staged a jointhackathon during March dedicated to theconnected car. “Connected CarMediaHackDay” brought together more than120 independent software developers,designers and product visionaries at the AxelSpringer Plug and Play Accelerator in Berlin.Together with Bosch and ten other interfacepartners, they considered new ideas to bringdigital media into the car and onto the street.A jury that included Dr. Dirk Hoheisel,member of the board of management ofBosch responsible for vehicle connectivity,among other things, awarded prizes for thebest app development.

Bosch granted the participants access to themySPIN system’s data interface fordeveloping their ideas. mySPIN can integrateapps from iPhones and Androidsmartphones into the car. All compatibleapps on the smartphone can then bedisplayed and operated via the vehicle’stouchscreen. The onscreen design andcontrol concept adjusts to the drivingsituation. By integrating the smartphone andall relevant apps into the vehicles itmanufactures, Bosch suggested that anautomaker can offer customers a range ofservices that are always up to date.

After a successful trial hackathon last fall,Bosch said it was taking advantage of thisevent to further pursue connected drivingand collaborative product development. “Itallows us to tap into the potential ofinnovative ideas outside Bosch and activelydrive vehicle connectivity forward. Thisincludes partnering with others acrosstraditional industry boundaries,” Hoheiselsaid. He noted that the joint collaborationwith Axel Springer Media Entrepreneurs isproof that Bosch is thinking beyond purelytechnical solutions for vehicle connectivity.“Our objective is connected mobilitysolutions, which also include digitalcontent,” Hoheisel added.

CONNECTED CARS UNDER THE SPOTLIGHT AT NEWSMMT EVENT

There is evidence that the connected car isbecoming a bigger blip on the radar for moreand more people, including governmentalrepresentatives. UK automotive industrytrade body the Society of MotorManufacturers and Traders (SMMT) recentlybrought together automotive industry expertsand government ministers for the first time todebate the future of the connected car.

SMMTConnected, which took place at theQEII Conference Centre, London, onThursday 26 March gave delegates a chanceto hear from industry experts about the vastopportunities and challenges presented tothe UK and the wider automotive sector bythe rise of the connected car.

The event brought together vehiclemanufacturers to showcase and discuss theirlatest developments in connectedtechnology. Attendees also saw the latestconnected features in action with cars ondisplay from the likes of BMW, Jaguar LandRover, Mercedes-Benz and Nissan.

The release of a new KPMG report into thepotential future economic and jobs impact tothe UK of connected and autonomousvehicles was also announced at the event.

The impressive line-up of speakers included:

• Ed Vaizey MP, Minister of State forCulture, Media and Sport

• Robert Goodwill MP, Parliamentary UnderSecretary of State for Transport

• Mike Hawes, SMMT Chief Executive• Stephan Stass, Senior Vice President,

Business Unit Driver Assistance Systems,Chassis Systems Control, Robert BoschGmbH

• Glenn Schmidt, Head of Steering andExternal Affairs, SustainabilityCommunications, BMW Group

• Dr Wolfgang Ziebart, Group EngineeringDirector, Jaguar Land Rover

• Takashi Shirakawa, Senior Vice Presidentfor Research and Development, NissanGroup of Europe

4N E W S

C o n n e c t e d C a r

NEWS

5N E W S

C o n n e c t e d C a r

FORD SETS OUT CONNECTEDCAR STRATEGY AT CES 2015

Mark Fields, president and CEO, Ford MotorCo used his opening keynote address toannounce Ford’s new Smart Mobility plan,which promises to solve today’s globaltransportation challenges.

The plan will leverage today’s connectivity,mobility and big data to operate 25experiments around the world. ThroughFord’s open source hardware and software,OpenXC, Fields suggested that developerswill be able to help Ford create solutionsthat provide a better customer experience,more flexible user-ship models and socialcollaboration.

“Even as we showcase connected cars andshare our plans for autonomous vehicles, weare here at CES with a higher purpose,” saidFields. “We are driving innovation in everypart of our business to be both a productand mobility company – and, ultimately, tochange the way the world moves just as ourfounder Henry Ford did 111 years ago.”

Fields also unveiled Ford’s future plans todevelop the next-generation of fullyautonomous cars. The company is currentlytesting Fusion Hybrid, a fully autonomouscar that uses existing technology from Ford’ssemi-autonomous cars and includes LiDARsensors to sense objects and advancedalgorithms to help predict vehicle andpedestrian traffic. “Our priority is not inmaking marketing claims or being in a racefor the first autonomous car on the road,”said Fields. “Our priority is in making thefirst Ford autonomous vehicle accessible tothe masses and truly enhancing customers’lives."

TESTING “CITY” FORCONNECTED VEHICLES ANDAUTONOMOUS DRIVING GOESOPERATIONAL

In January 2015, University of Michigan (U-M) officials announced that a US$6.5M32-acre simulated city centre dubbed “MCity” will go operational this spring and

formally open in July 2015. M City has beenexpressly designed to test how automated,autonomous, and connected vehiclesrespond to traffic events and roadconditions. The facility is a tightlycontrolled research environment andincludes many of the structures commonlyfound on city roadways, including a four-lane highway, merge lanes, stoplights,intersections, roundabouts, road signs,railroad crossings, building facades,construction barrels, and eventually amechanical pedestrian. Michigan’sDepartment of Transportation completed MCity’s roadways in December 2014.

U-M officials describe M City as one-of-a-kind testing environment. The facility isbeing built and will be operated under theauspices of U-M’s Mobility TransformationCentre (MTC), which itself is a researchgroup within University of Michigan’sTransportation Research Institute (UMTRI).

The MTC is working with government andindustry groups to create a commerciallyviable ecosystem of connected andautomated vehicles. In September 2014, anumber of industry heavyweights includingToyota, Bosch, Econolite, Ford, GeneralMotors, and Xerox, became members of theMTC’s Leadership Circle. Each LeadershipCircle member will contribute a total ofUS$1 million over 3 years to support theMTC and its programs.

BROADCOM GROWSCONNECTED CAR PORTFOLIOWITH AUTOMOTIVE NFC CHIP

Broadcom has expanded its connected cardevice offerings with the introduction of anew automotive-grade Near FieldCommunications (NFC) chip. The highly-integrated chip with tap-to-connecttechnology is clamed to simplify the set-upprocess for mobile device connectivitywithin the vehicle and enables comfort andconvenience applications such as keylessentry and vehicle settings.

Wireless connectivity inside the car is acritical requirement in transferring content

from mobile devices to vehicleinfotainment systems. Using NFCtechnology, drivers can pair a mobiledevice by simply tapping it against thedashboard, rather than navigating menuson two separate screens. In addition,integration of NFC in a windshield allowsan NFC-enabled digital key to exchangedata such as authentication, user profileand vehicle information - an applicationthat will be especially useful insimplifying the car rental process. NFC-enabled digital key use can also beextended beyond the vehicle for tasks suchas mobile payments and access torestricted buildings or parking garages.

The BCM89095 NFC chip is claimed toreduce power consumption by 60 percent,uses 30 percent fewer components and a35 percent smaller board area thanprevious generation devices. Theautomotive-grade device is optimized tomeet the stringent requirements of theautomotive industry including extremetemperature tolerance, and manufacturingguidelines.

HILE VIRTUALLY EVERY MAJOR CAR COMPANY IS WORKINGHARD TO STAKE ITS CLAIM DURING THE CONNECTED CAR

LAND GRAB, FORD MOTOR COMPANY CAN, WITH SOMEJUSTIFICATION, SAY THAT IT HAS BEEN DOING MORE THAN MOST,AND FOR LONGER.

While providing connectivity solutions before that year, Ford reallystepped up to the plate when it introduced the first version of its SYNCplatform in 2008. I personally filmed an interview at the 2011Consumer Electronics show with Paul Aldighieri, one of Ford’s HMIexperts, as the company introduced a later iteration of SYNC –MyFordTouch. Now, with more than 10 million SYNC-equipped carson the road, and SYNC 3 recently announced, I decided to catch upwith Ford again and to find out how Ford had been coping with theevolution of the connected car.

I spoke with Ken Williams, the supervisor in charge of Ford’s HMIproduct development group.

VH: Tell us a little about the SYNC timeline, Ken, from the beginningup until today. KW: When we introduced SYNC in the Focus back in 2008 it providedthe car user with the ability to play music over a Bluetooth link, or viaa USB connection from a phone, music player or thumb-drive, andwith some voice control.

When MyFordTouch was launched in 2011 for the 2012 model yearcars the main enhancement was added touchscreen control. Andbringing things completely up to date, SYNC 3, which we launched atthe end of 2014, builds on everything we’ve learned so far, and aimsto be more seamless and user-friendly than anything that has comebefore. We have incorporated a capacitive touchscreen that allows thecar driver to use the same gestures he uses on his smartphone orother touchscreen device, including swipe, pinch-to-zoom etc.

For iPhone users we’ve also implemented Siri Hands-Free. All SYNCusers can initiate voice commands by one press of the voice

6F O R D S Y N C D E L I V E R S C O N N E C T E D C A R F O R T H E P E O P L E

C o n n e c t e d C a r

CONNECTEDCAR

INTERVIEW FORD SYNC DELIVERSCONNECTED CAR FORTHE PEOPLE

Vince Holton talks to Ken Williams, Supervisor,HMI Product Development, Ford Motor Company

W

Ken Williams

command button on the steering wheel, but all an iPhone user needsto do is press and hold the button to initiate a Siri session.

Where our apps are concerned, we learned from our customers thatthey really didn’t like things like segmented navigation – too manysteps to enter a destination. We’ve made all search functions andthings like destination input much simpler.

VH: I understand you have also embraced apps, too?KW: Yes indeed. Ford was first to bring voice control to in-vehicle appswith AppLink, and the experience is further improved with SYNC 3.AppLink allows customers to connect their smartphone to their vehicleand control their compatible apps using voice commands or buttonson the vehicle display screen.

Ford has actively encouraged developer support for AppLink,providing an API that is available on the app stores. As a result of thebroad support AppLink has enjoyed from the developer community,and with more than 40 apps supporting it, AppLink now automaticallydiscovers smartphone apps including Spotify, Pandora, Stitcher, NPROne, SiriusXM Radio and iHeartRadio Auto, and displays theirgraphics and branding. Music and news apps are automaticallydisplayed along with other media sources, just like AM/FM orSiriusXM.

All of these steps mean that many more of the features the car driveruses on a smartphone can now be used in the car too, with a verysimilar look and feel.

VH: Am I right in thinking that Ford is promoting AppLink as an open standard?KW: Yes indeed. We released the source code for AppLink, and ourgoal is for this to become an open standard that is adopted by othermanufacturers.

VH: That’s a challenge – good luck! But I believe you are now using SYNC for more than just apps and systems controlled by the driver.KW: That’s right. We’ve now enabled Over The Air (OTA) updates. Acustomer’s car can be connected to the house’s Wi-Fi network whileon the drive of the house or in the garage, and we can send updatesas and when needed. These might be new features for existing apps,or could be system performance improvements. This is one way thatwe can get around the substantial difference in development cyclesbetween the car and other tech devices. Previously, the customer eitherhad to live with the fact that his car would often be a long way behindthe portable device he carried around with him, or, if he was lucky, hemight be able to take his car into the dealership and have updatesinstalled. More often than not, even when this was available, it didn’thappen. Now, we can carry out OTA updates automatically without thecustomer needing to do anything. Alternatively, he or she can still optto do it at the dealership.

VH: Ford has been blazing the connected car trail for a long timenow. What challenges have you faced along the way?KW: The main one has been to provide what the customer wants, notwhat we think he or she wants. That is why we have carried out acontinual market research programme, which has been helped by thefact that we have a very enthusiastic user base. When we weredeveloping SYNC 3, we were able to draw upon 23,000 customercomments and suggestions, which we supported with insights fromresearch clinics, market surveys and tech industry benchmarking.

VH: Hasn’t the need to support multiple operating systems in the car– Apple Car Play, Android and Windows Phone - created challenges?KW: Not really. Ford is operating system agnostic and bases itssystems on the QNX CAR Platform. This is very well established andwe find that it provides our development teams with a variety of

options for building systems that keep pace with ongoingadvancements in the mobile device market.

VH: OK, so, Ford has a long track record with SYNC. Would youregard it as having been a success, and have your customers beenenjoying using it?KW: Ford has done a lot to democratise connected car systems, as wemake SYNC available across our entire range, and at virtually everytrim level. As a measure of its success, SYNC enjoys a 70% take-upin one version or another, and we have found that customer responsehas been overwhelmingly good. The feedback we get is that what ourcustomers want more than anything else is seamless integration, andthat they judge SYNC to be delivering that.

VH: So, SYNC is doing well, and SYNC 3 moves the game forward a long way. What developments are we likely to see in the next few years?KW: We will continue development of SYNC based on the research wedo with our customers. We will make SYNC do what they want it todo. Possible developments could include Head Up Displays (HUDs)and bigger touchscreens. We are watching this carefully.

VH: Hasn’t HUD development stalled? It seemed to be a focus area for car companies a while back, but we haven’t heard much for a while. KW: Perhaps it is the fact that, unlike touchscreens, people don’t knowthey need a HUD. It seems that when they have experienced a HUD,they realise that they want one. Our primary goal is to have happycustomers, so we will give them what they want.

VH: Finally, what is likely to govern development of connected cars?Will it be customers voicing what they want? Will it be rulesintroduced by regulators and governments? Will it be commercialconsiderations pushed by the likes of the network operators,insurance companies and so on as they seek new revenue streams?KW: Undoubtedly it will be a combination of all of these things. As Isaid before, its happy customers Ford is interested in, but, inevitably,we will have to be mindful of factors such as government regulations.We are already working with new directives in mind that will beintroduced in 2018/2019, though they are not so much regulatoryrequirements as they are guidelines. These will cover such things ashow much content a user can access in the car while on the move –how many pages you can go through, how much data you can enter,font sizes, pictures on screen/no pictures etc. I think the goal is tomake sure that a driver’s eyes are not off the road for any more thanone and a half seconds at a time.

VH: Good luck with those goals, Ken. We will stay in touch andreview developments again in a while.

7F O R D S Y N C D E L I V E R S C O N N E C T E D C A R F O R T H E P E O P L E

C o n n e c t e d C a r

Click on the movie screen to see Ken Williams talk us through SYNC 3.

RADITIONALLY, CES WAS THE VENUE AT WHICH THEMANUFACTURERS OF TV’S, MUSIC SYSTEMS AND ELECTRONIC

TOYS WERE SHOWN. Then along came computers, which catalysedthe process of CES taking over from another ‘Vegas-based show calledComdex (now defunct). This was followed by phones/smartphones,and CES became a truly broad-based electronics show. It is a tradeshow, by the way, and not open to the public, much to the chagrin ofgeeks living within a viable transit zone of Las Vegas.

But in the last 2-3, perhaps even 5 years, another product grouphas infiltrated CES. That is cars and car-based technology. It startedwith one or two car companies (Ford being an early trailblazer), andnow cars are everywhere at CES. Audi, BMW, Chrysler, Ford, GM,Hyundai, Mazda, Mercedes, Toyota and Volkswagen all showcasedtheir latest technologies. General Motors (GM) remarked that there’s somuch auto news at CES 2015 that it should be renamed the ‘CarElectronics Show’.

The growth in car company presence at CES has tracked theincreasing amounts of technology that have been embedded in cars,and the concurrent development of relationships between cars, phonesand other mobile devices, communication networks and clever bits ofsoftware that make life better, more convenient and just plain cooler forcar users. For the car companies, it has been a case of ‘embedconnectivity or die’ as one manufacturer after another has developedsystems that not only make customers more likely to buy their cars,but which also enable new business models that will make the carcompany money and keep them more connected with the customeronce he or she leaves the showroom floor.

Connected Car walked the show floor at CES 2015, and presentshere a review of some of the announcements, trends anddemonstrations that were shared across the various venues in LasVegas. What seems sure is that CES’ place is now firmly cemented inthe calendars of the major car companies.

FORDAcknowledging CES’ importance to automotive manufacturers, Fordtook centre stage at CES with one of the primary keynote sessions.Mark Fields, Ford’s President and CEO, shared Ford’s almost one hourpresentation session with colleagues Raj Nair – Group VP and CTO,Global Product Development, Ken Washington – VP, Research andAdvanced Engineering and Erica Klampfl, Global Future MobilityManager.

Notably, none of the Ford execs spent much time talking abouttechnology in terms of hardware, sensors, wireless technologies etc.This was a little surprising as SYNC is currently the most popularinfotainment system in the industry with more than 10 million SYNC-equipped vehicles on the road. Fields did tell us that the recentlyannounced SYNC 3 has a more smartphone-like appearance withfaster performance and more conversational voice activationcommands.

No, Ford’s keynote was all about social mobility, global gridlock andthe realities of urbanisation. Fields acknowledged that globalinfrastructure cannot cope with expected numbers of vehicles. Thefuture roadmap must include smarter roads and cities, as well assmarter cars.

8T H E C O N N E C T E D C A R AT C E S 2 0 1 5

C o n n e c t e d C a r

THE CONNECTEDCAR AT CES 2015

The Consumer Electronics Show (CES), which takes place in LasVegas in January each year has, for many years, been theworld’s most important technology showcase.

T

Qualcomm - Cadillac XTS concept.

Fields also recognised changing consumer attitudes and priorities,noting that ‘Millenials’ (people born in the late ‘80’s to early 2000’s)think/behave very differently to those of previous generations.Millenials are delaying marrying/house purchases/having children,and are thinking very differently about car ownership, with ‘mobility ondemand’ seeming to suit many people, rather than established full-time ownership/lease options. Apparently, 47% of Americans todaylike using their smartphones to plan their transportation, while 39%say they travel by bus, train or taxi rather than car so that they canmulti-task. Ford has a long term plan to meet their needs called ‘FordSmart Mobility’, and this covers connectivity, mobility, autonomousvehicles, big data and flexible user ship models such as DynamicSocial Shuttle, which is a car-sharing model based aroundsmartphones.

Ford is very keen to support and encourage developers to find waysto create a better customer experience, and a fundamental part of theway it is doing so is with OpenXC, Ford’s open-source researchplatform that is used to gather data about how customers use their carduring the day, which is then provided to developers. Fields quoted asomewhat mind-blowing stat, which was that cars provide upwards of25GB of data per hour.

Ford will continue to foster the SYNC developer community and willcontinue to grow the number of embedded connections in Fordvehicles. Ford will also focus on software and sensor technology. Animportant part of this is Ford’s Innovate Mobility World Challenge, Thisglobal programme is open to developers (www.fordsvl.com/innovatemobility) and allows those developers to engage directly withFord and to explore/develop apps and systems together. Ford iscurrently supporting 25 experiments/projects across the world.

One crucial aspect in the field of connecting cars and the Internet ofEverything is privacy and ownership of data. In connection with this,Fields referenced Ford’s Big Smart Data programme, which he saidwill play a critical analytical role in determining Ford’s future.

According to Fields, Ford 100% believes that customers own theirdata rather than the car company or network operators. Ford isapparently committing to being a trusted steward of data its carscollect, and will only use that date based on customer opt-in andguaranteed security of data.

Watch the full Ford keynote speech here, video courtesy ofInternational CES

BMWBMW demonstrated a number of features at CES including thepossibility of entirely collision-free driving. The company says that theplatform for 360-degree collision avoidance is secure position andenvironment recognition. The research vehicle was a BMW i3. Fourlaser scanners recorded the environment and reliably identifiedimpediments such as columns, for example in a multi-storey car park.If the vehicle approached a wall or a column too quickly, the systembraked automatically to prevent the threat of collision. The vehicle wasbrought to a standstill very precisely with centimetres to spare. If thedriver steered away from the obstacle or changes direction, the systemreleased the brakes. Like all BMW assistance systems, this researchapplication can be overridden at any time by the driver.

Engaging with the smartphone/smartwatch generation, BMW alsoshowed fully automated parking in multi-storey car parks. A fullyautomated Remote Valet Parking Assistant in a BMW i3 researchvehicle combined information from the laser scanners with the digitalsite plan of a building, for example a multi-storey car park. If the driverused the smartwatch to activate the fully-automated Remote ValetParking Assistant app, the system would steer the vehicleindependently through the car park, with the driver already out of thecar and on his way to his appointment. The Remote Valet ParkingAssistant recognises the structural features of a car park and steersround any obstacles that appear unexpectedly – such as incorrectly

9T H E C O N N E C T E D C A R AT C E S 2 0 1 5

C o n n e c t e d C a r

Above:BMW - remote valet pickup watch.

Right:Audi Tablet - which takes the in-dash infotainment screen and putsit in the hands of the carspassengers.

parked vehicles. Once the car has arrived at the parking space, thevehicle locks itself and waits to be called by smartwatch and voicecommand. The app then calculates the exact time until the driverarrives at the car park and starts up the BMW i3 so that it arrives atthe car park exit at exactly the right time.

BMW claims to have succeeded in achieving fully automated controlof the vehicle by connecting up vehicle sensor systems and a digitalsite plan. This avoids dependence on a GPS signal, which is not at allprecise in multi-storey car parks. Alongside the laser sensors, theresearch vehicle also had the processing units and necessaryalgorithms on board and this meant it could determine its exactposition in the car park, monitor the environment perfectly, and carryout independent and fully automated navigation. This means that itisn’t necessary to provide car parks with complex infrastructure inorder to allow cars to orientate and navigate around the area safely.

AUDI‘The Next Chapter” was the motto for Audi’s presence at CES, whichwas centred on the car’s communication with its surroundings.

Audi will apparently introduce new technologies for piloted drivingbefore the end of this decade. These can take over driving in certainsituations if the driver wishes them to do so. Showcasing it’s work inthis area, an Audi A7 piloted driving concept car featuring a range ofstandard and close-to-standard sensors drove itself to CES fromStanford in Silicon Valley via Bakersfield and on to Las Vegas.

Contributing to Audi’s piloted driving is the central driver assistancecontroller (zFAS), which processes information gathered by thesensors to create a detailed impression of the car’s surroundings.Audi’s online connection routes this data to a cloud based IT backend.There, the data is processed using machine learning algorithms andartificial intelligence before it is transmitted back to the car. In this waythe car continually expands its intelligence as it drives, improving itsperformance in complex situations. At the same time, other users ofthis technology can also benefit from the data gathered.

Audi was promoting the concept of ‘all-round networking’ basedaround its Audi connect technology. The term Audi connect covers allapplications and developments networking the car with its owner, theInternet, public infrastructure and other automobiles. A centralhardware element, the Audi connect module, connects the car with theinternet via LTE. The car’s passengers can connect their mobiledevices to a WLAN hotspot, which also provides the driver withcustomized online in-car services from the Audi connect portfolio. Oneof the innovations in this area is Online Media Streaming, which offersaccess to Napster and Aupeo! music services, and online updating ofthe navigational map.

Additional services will apparently be available in cars to belaunched this year, among them the Audi smartphone interface.Depending on whether a customer connects an iOS or an Androiddevice, the interface will call up the Apple Car Play or Android Autoplatform onto the car’s MMI monitor. In addition, both platformsprovide navigation and messaging functions and appointmentreminders.

Future car to X technologies are another key element of Audiconnect. These will enable Audi models to interact with traffic lights ina city to navigate traffic faster and more efficiently. Another solutionwill permit cashless payment in a parking garage or at a kerbsidemeter, a third one will identify speed limits and spot dangers and alsorelay the corresponding information to other cars.

Audi also introduced the Audi Tablet, which takes the in-dashinfotainment screen and puts it in the hands of the cars passengers.

One more innovation presented by Audi at CES was the Audi mobilekey. Here, a smartphone or a smartwatch provides access to thevehicle, making them highly flexible complements to existing keys.The mobile key uses Near Field Communication (NFC), which isavailable even when the mobile device’s battery is empty.

MERCEDES-BENZThe German company caused some jaws to drop with its outlandish-looking F 015 concept car. Mercedes-Benz (MB) suggested that the F015 ‘Luxury in Motion’, a self-driving luxury sedan, shows how theautomobile is changing from a means of transportation to a privateretreating space. A key aspect of the research vehicle was thecontinuous exchange of information between vehicle, passengers, andthe outside world.

Progressing from the self-propelled ("automotive") to the self-reliant("autonomous") vehicle, Mercedes-Benz sees itself as a pioneer,going far beyond the purely technical realization of automated driving.

The pivotal feature of the interior concept is the variable seatingsystem, with four rotating lounge chairs that allow a face-to-face seatconfiguration. All four passengers can use their time aboard to work,to relax or to communicate.

The exchange of information between vehicle, passengers and theoutside world is facilitated by six display screens integrated into theinstrument panel and the rear and side panels, which turn the interiorof the F 015 Luxury in Motion into what MB calls a digital arena.Passengers can interact with the connected vehicle through gestures,eye-tracking or by touching the high-resolution screens. Employinglaser projection and LED displays, the electrically propelled F 015Luxury in Motion establishes contact to the outside world and is, saysMB, a ‘real social partner in traffic’.

MB F 015 – Is it a car, a lounge, or an office? You judge.

HYUNDAIHyundai was championing the Head Up Display (HUD) concept atCES. The HUD found inside the 2015 Genesis includes drivinginformation, such as Smart Cruise Control status, navigation, BlindSpot Detection, and Forward Collision and Lane Departure Warnings.All this information is projected at a perceived virtual distanceapproximately six feet ahead of the driver for maximum legibility whiledriving.

Hyundai showcased a production-ready augmented reality HUDconcept. This system presented more driver information in the form ofanimations, which describe road conditions ahead. Hyundai predictsthat on the augmented reality HUD, drivers will see warnings when acar is about to unexpectedly enter their lane, arrows leading to exitramps, highlighted street signs, Smart Cruise Control distance barsand one-way street markings.

Hyundai had linked the augmented HUD to a wearable band. Thisband will vibrate when the Lane Departure Warning System isactivated or when the car is about to unexpectedly enter the driver’slane. It is also a heart rate monitor that can notify 911 if a driver’sheart rate changes rapidly.

Hyundai’s display also considered future connectivity, with its 2015 Cockpit Concept demonstrating driver alertness monitoring,blind spot and safe following distance warnings, advanced low fuel level warnings, advanced turn-by-turn navigation and navigationtransfer from inside the car to a mobile device for walking to a final destination.

THE COMPONENT SUPPLY CHAINIt wasn’t only the car companies that were promoting automotivetechnology solutions at CES. Someone has to supply manufacturerswith components, and amongst many other suppliers, the techindustries chip companies were active too. Here we look at some ofthe announcements from a couple of the big names.

QUALCOMMThe US semicon company showed an HD infotainment system in theQualcomm Concept Car – a Cadillac XTS. This modified infotainment

10T H E C O N N E C T E D C A R AT C E S 2 0 1 5

C o n n e c t e d C a r

system and instrument cluster ran on the Android operatingsystem and was powered by Qualcomm Snapdragon automotivesolutions, which include a Qualcomm Snapdragon processor,Qualcomm Gobi 3G/4G LTE modem, Qualcomm VIVE Bluetoothand Wi-Fi, and Qualcomm IZat GNSS . The components all worktogether behind the scenes to allow the onboard computer tobecome a hub for both safety and entertainment on the road.

The technology concept car highlighted a number oftechnologies that showcase advanced safety features. In order tocurb distracted driving, for instance, head-tracking software alertsdrivers should their gaze wander for more than a few seconds,while a gesture-sensing camera allows them to control music atthe wave of a hand. At the same time, Snapdragon processors aredesigned to support driver assisted lane detection and navigationby processing incoming data from a camera plus GPS andgraphic overlays in order to let drivers know where they’re headingand when to make a safe lane change.

AllJoyn – the open-source software framework from the AllSeenAlliance and which is designed for interoperable device discovery,connectivity, and communication of relevant notifications -integrated the infotainment system with an app on a mobiledevice. For shared vehicles driven by multiple family members,individual driver profiles make the connected driving experiencepersonalized. Based on which phone is paired with it, the car willdetect who is driving and adjust the seat, windows, mirrorpositions, and climate based on that individual’s preferences. And,with always-on voice recognition technology listening, you don’thave to use manual controls; a simple “Hey Snapdragon, close allwindows” will suffice.

The Qualcomm AllPlay smart media platform syncs with both thedriver and passenger devices, so you can listen to music storedon multiple phones, media players, or tablets through the carspeakers. Because multiple devices can be active at any time, youand your passengers get personally preferred song options. Youdon’t have to fight over who dominates the music on a road tripanymore.

The Snapdragon processor also supported the capability todemonstrate LTE Broadcast, providing CES attendees the ability towatch live streaming channels from four live video channelsintegrated with the car’s infotainment system. LTE Broadcastallows for one content stream to go to multiple devices - much likeold-fashioned over-the-air TV - maximizing the efficiency of theairwaves.

Qualcomm connected car demo.

NXP AUTOMOTIVENXP focussed on car to car and car to infrastructurecommunication, and has been working in this area with Delphiand General Motors. The company’s CTO Lars Reger also pointedout that it is not just car drivers that need help, but also vulnerableroad users such as motorcyclists, who probably have an evenmore acute need to be aware of obstacles or dangers on the roadahead. NXP demonstrated a Marben system that presentedadvance information to the motorcyclist on a handlebar-mounteddisplay.

NXP was also excited about what it claims it the firstimplementation of radar implemented in RF CMOS, and showedan all-car solution intended to simplify car communicationsystems and to reduce reliance on copper wire.

Watch the NXP Automotive presentation here.

11C o n n e c t e d C a r

COMPANY THAT SEEMS TO BE THRIVING UNDER THEOWNERSHIP OF INDIAN COMPANY TATA, Jaguar Land Rover

has demonstrated that not only can it develop and manufacturerworld-beating off-roaders and luxury/sports cars, but it also has astrong grasp on the connected car zeitgeist. Connected Car editorVince Holton spoke with Peter Virk, who, despite youthful looks, has avery long track record at JLR, having started with the Midlands, UK-based manufacturer straight out of high school. Virk admits to being atech geek at heart, as well as being a died-in-the-wool JLR man. It’shard to imagine a more suitable individual to be at the helm of JLR’sconnected car development.

VH: Talk us through JLR’s connected car historyPV: The process started when we began looking to provide dockingfacilities for mobile phones, but really took off when we addedBluetooth handsfree in the mid 2000’s. Concurrent to this – actually,slightly later in reality – we added USB and iPod media connectivity.Things evolved as more Bluetooth profiles were supported, and a lot ofwork was done in the background to improve Bluetoothinteroperability. All through the process, the goal has been to addconvenience, ease of use and to enhance the safety aspects of usingmobile devices in the car.

A major step forward was taken last year, when we launchedInControl. This phase was not about simply adding features, this tookJLR and it’s customers onto the next level, which was bringing theInternet into the car.

VH: Can you give us an overview of InControl today? What does itoffer, and –crucially – are your customers liking it and is it is beingused?PV: We launched the first generation of InControl at the 2014 New YorkMotor Show. This delivered InControl Remote, InControl Secure andInControl Wi-Fi. These are downloadable iPhone and Android apps thatrun on a customer’s smartphone. InControl Remote enable functionssuch as checking your car’s status – where it is, how much fuel is in it,whether any windows have been left open, and to heat or cool the carbefore you get to it. InControl Secure is a tracking system that will tellyou if your car has been stolen (or an attempt has been made), whereit is, and will alert the police and tell them where it is. InControl Wi-Fiturns your car into a 3G hotspot, and up to 8 people can connect andwork or be entertained while the car is in motion.

The most recent addition – InControl Apps – is a major enhancementto our system. JLR customers now have access to apps they have beenusing on their phones, but mirrored on the touchscreen in the car. Thesame apps, with the same, recognisable interface. The key is that whilethe customer controls the app via the touchscreen in his car, it is thesmartphone that is doing the work. This is crucial as it means that assmartphones are continually updated and replaced, the customer’s carsystem will not become out-dated. We have opened up our platform tothe app developers, and have an ever-growing number of collection ofapps available to the customer, including well-known services such asParkipedia, Cityseeker, Pandora, Ardio, Spotify and many others. Weare also able to notify our customers when new apps become available.

12J A G U A R L A N D R O V E R K E E P S C U S T O M E R I N C O N T R O L

C o n n e c t e d C a r

2004 2006 2009 2010 2014 2015

JAGUAR LAND ROVER CONNECTED CAR TIMELINE

Bluetoothhandsfree

USB / iPod wired support

Audio streamingover Bluetooth

In Control Apps: (Summer)

In Control / InControl Remote /InControl Wi-Fi

InControl Touch (Q4 2014)

InControl Touch Pro with 10.2”touchscreen (To be confirmed)

JAGUAR LAND ROVER KEEPSCUSTOMER INCONTROL

CONNECTEDCAR

INTERVIEW

Vince Holton talks to Peter Virk, Head of ConnectedTechnologies & Apps, Infotainment, Jaguar Land Rover

Peter Virk

A

VH: Is this system commonacross all Jaguar and LandRover models?PV: Yes it is. Obviously, it isrolled out across each modelrange as life-cycles permit, butthe core system is commonacross all JLR vehicles.

VH: Has JLR developed InControlRemote/Secure/Wi-Fi/APPS in-house?PV: It has all been developed by JLR in co-operation with key partnerssuch as Bosch SoftTec. We want to make this system as open aspossible to developers, and have made an open API and SoftwareDevelopment Kit (SDK) available. Our focus, though, has been to makeavailable to our customers the key apps that are already out there in themarket, which we can deliver to them in recognisable format, but whichhave been optimised for safe and convenient use in the car.

VH: Who will emerge as the principal developer of automotive apps– the car manufacturers or third parties?PV: I can’t speak for the whole industry, but in JLR’s case we willcontinue to support the incredibly dynamic and versatile app developercommunity and to provide apps that are already available in themarket. Why should a car company compete? That said, if somethingwe see as a very useful app is not available on the App Store or onGoogle Play, then, yes, we could decide to develop it ourselves.

VH: Could you see there being 10 different automotive app stores –for each primary car companyPV: I think it is unlikely, for the reasons I’ve stated. JLR currently hasno intention of building its own app store. We will continue to presentto our customers great apps that have been developed by third-parties,and which have been enhanced by addingcompatibility with JLR connected systems.

VH: How closely do you monitor customerreaction to the systems you introduce?PV: Very closely. In fact, the process starts longbefore any system is launched in our cars. Wecarry our research to establish what the customerwants in the car, and how it should work.

While there is still work to be done by all carcompanies in this area, here at JLR our customersare certainly providing very positive feedback tothe systems we have introduced to date.

VH: What is today’s driver’s expectation of theconnected car?PV: One of the key ‘asks’ has been that thetransition from the way systems work outside the car to the way theywork once inside the car should be as seamless and as easy aspossible. The days of car companies being able to impose complex,baffling and effectively proprietary systems on their customers arebehind us.

This links into personalisation. A person’s smartphone is verypersonal to them, and they want their car to be personalised in thesame way. We need to be able to mimic the way smartphone systemswork, and to extend the personalised experience into the car. A keygoal, then, is to enable the situation whereby the car assumespersonalised preferences based on who is driving the car, with the‘personality’ derived from the driver’s smartphone.

VH: What is JLR’s view on driverless cars?PV: Well, obviously this is something we are thinking about

continually, and will be ready to address when the time is right – thefuture has to be embraced. You know - JLR drivers love their cars,perhaps more so than many other brands, and we recognise andcherish the fact that our customers want to keep driving their cars.However, with today’s congested roads we are aware that there aretimes for everyone when would appreciate the car being able to takeover and to allow the driver to spend his or her time more usefully ormore entertainingly.

VH: How do you think the connected car landscape will havechanged in 5 years time?PV: To be truthful, I think that 5 years is too far to be considering at themoment. I’d rather think about what will be happening in 2-3 years.Today, basic processes involve launching apps and then acting ondata that is provided. Before too long I think the emphasis will be onpredictive services, and linking services, perhaps between the car andthe home, for example, or the car and other services

Say, for example, the car senses that a tyre is deflating. The car willbe able to alert the driver, but it will also be able to call a breakdownservice and provide the car’s location. It could direct the driver to thenearest garage that is open, and will provide that garage withinformation about the problem.

It will be all about providing personalisation, comfort, flexibility andease of use as the car takes its place as a key component within theInternet of Everything.

EDITOR’S NOTE: As this issue was published, Jaguar Land Rover wason the verge of making major announcements regarding updates toits in-car systems. Teaser information released by Jaguar prior to aNew York press event suggested that part of the update will be larger –10.2” – touchscreens in JLR cars. We will report further on thisannouncement in the next issue of Connected Car.

More information: www.landrover.com/ownership/incontrol/index.html

13J A G U A R L A N D R O V E R K E E P S C U S T O M E R I N C O N T R O L

C o n n e c t e d C a r

Click the movie screen to watch JaguarLand Rover’s video overview of the

InControl system’

From time to time we get the opportunity to capture video content guerrilla-style, andhere’s a great example. Jaguar Land Rover’s Mehul Shewakrami demos InControl forVince Holton at a recent connected car event in London. Click on the screen to view.

CONNECTED CAR SMARTPHONE VIDEO

CURRENT JLR SYSTEMS & FUNCTIONALITYInControl REMOTE – Check your fuel levels remotely, find your vehicle in a busycar park and even check that you haven’t left a window open – all through a handysmartphone app.

InControl SECURE – InControl Secure uses tracking technology to alert you to anattempted theft, and signals your vehicle's location to police, for a timely recovery.

InControl Wi-Fi – This provides in-car access to a 3G hotspot, enabling up to eightdevices to be used simultaneously. Passengers can work or be entertained throughoutthe journey.

InControl APPS – Land Rover InControl Apps enables you to use a variety ofsmartphone apps on your vehicle's touch-screen by connecting your device to theInControl Apps USB port.

14V I D E O S H O W C A S E

C o n n e c t e d C a r

CONNECTED CAR VIDEO REVIEWVIDEO

SHOWCASEWe browse web video presentations on the subject of connected cartechnology on an ongoing basis, and each issue will include a selectionthat we have reviewed.

NextGen – Interoperability for the connected car.

Connected Cars with Ford’s OpenXC and Splunk.

IBM Internet of Things: Connected Cars. Connected Homes. Connected Lives.

AT&T Connected Car vision.

SAP & BMW bring you the connected car.

VISA: The connected car is here.

Connected Car – Telefonica and Geotab atMWC 2015.

Click the movie screens to watch the videos

15N E W S

C o n n e c t e d C a r

GLOBAL ADVANCED DRIVERASSISTANCE SYSTEMS (ADAS)MARKET TO EXCEED US$90BILLION BY 2020

Market research firm ABI Research forecaststhat the market for Advanced DriverAssistance Systems (ADAS) will grow fromUS$11.1 billion in 2014 to US$91.9 billionby 2020, passing the US$200 billion mark by2024.

ADAS packages have long been available asoptional extras on luxury and executivevehicles, but recent years have seen themore popular systems penetrating throughto affordable family cars and evensuperminis. Research Analyst JamesHodgson told Connected Car, “Toyota’splanned rollout of the Safety Sense P andSafety Sense C packages is just one exampleof the drive by OEMs to bring ADAS to themass market.”

ABI predicts that one of the most popularsystems on high-end vehicles, adaptivecruise control (ACC), will continue to gainpopularity across all vehicle segments, withshipments experiencing a CAGR of 69%between 2014 and 2020. Systems with alower perceived customer value, such asnight vision (NV), will remain the preserveof luxury vehicles for the immediate future,with NV shipments totalling less than one-tenth of ACC shipments in 2020.

Safety rating agencies, such as NCAP, arecontinuing to devise tests whichdemonstrate the contribution of activesystems to public safety. “These testsaugment the organic growth of consumeracceptance, while OEMs strive to updatetheir models in order to secure those all-important five star ratings,” Hodgsonexplains. The timetable for the introductionof these tests differs by region, which meansADAS availability and adoption will varygeographically—this effect will be furthercompounded by localized legislativechanges.

But who leads?

According to ABI, Mercedes-Benz, Volvo,and BMW continue to comprise the topthree players in the consumer ADASmarket. They outperform competitors eitherin terms of the degree and significance oftheir innovation, or in how effectively theymake their systems available to consumers –sometimes in both.

As mass-market OEMs have striven to offeraffordable ADAS solutions to theircustomers, luxury brands have sought todistinguish themselves either by increasingthe sophistication of their systems, or byoffering their systems across more of theirmodel range. Most have adopted acombination of these approaches.

Western Europe maintains its position asthe largest market for ADAS, due in nosmall part to the inclusion of such systemsas criteria in Euro NCAP ratings. As a result,OEMs whose sales are strong in this regiondemonstrate the largest market share.Mercedes-Benz, Volvo, and BMW areestimated by ABI to account for over 50% ofconsumer vehicles sold with at least oneADAS in Western Europe during 2014.

A CONNECTED CAR DRIVESMORE PROACTIVELY THANANY PERSON

According to Bosch, cars still have theirbest days ahead of them, and connectingvehicles to the internet makes them safer,more fun to drive, and reduces fuelconsumption. Speaking at the 17thTechnical Congress of the GermanAssociation of the Automotive Industry(VDA) in Filderstadt, Germany, Dr. VolkmarDenner, chairman of the Bosch board ofmanagement pointed to the connectedelectronic horizon. In the future, hesuggested, Bosch technology will providereal-time information about mobileconstruction zones, traffic jams, and

accidents. On this basis, furtherimprovements to existing functions such asstart-stop coasting will be possible. At thesame time, it will enable a predictiveoperating strategy for plug-in hybrids.Technologies such as this reduce CO2emissions by up to 10 percent or more.“These efficiency-enhancing measuresshould be recognized as ‘eco-innovations’by the EU,” Denner said.

The reductions to consumption brought bystart-stop coasting and an optimumoperating strategy are most noticeable inreal traffic conditions. In the NewEuropean Driving Cycle (NEDC), however,they have no effect. “A connected cardrives more proactively than any person,”Denner said. Using up-to-date maps, carscan precisely calculate their remainingrange in addition to the most efficientroute. At the same time, intelligentconnectivity increases the suitability ofelectrified vehicles for everyday use. “Inonly ten years, more than 15 percent ofnew vehicles worldwide will beelectrified,” Denner said. Of these, morethan 13 million new vehicles will be ableto run on electricity alone, at least in urbantraffic. To further increase the electricrange of hybrids and electric cars, Bosch isworking on improving electronic batterymanagement. This can increase the electricrange of a car by up to an additional 10percent and give electro-mobility a furtherboost.

Bosch believes that technically-sophisticated components make vehiclesmore economical and efficient, allowingthem to meet the strict CO2 targets set bythe European Commission.

NEWS

PROBABLY NOT A RULE THAT IS WRITTEN DOWNANYWHERE, BUT IT APPEARS THAT IN THE MINDS OF

DEVELOPERS IT HAS BEEN ASSUMED THAT THINGS WILL FUNCTIONTHE WAY THEY WERE SUPPOSED TO, STRAIGHT OUT OF THE BOX.Yes, that they would just work. This has been the case since the firstitem that could be described as ‘technology’ was invented, whetherthat was the flint axe, the wheel, the internal combustion engine or,perhaps, as some would have it, the iPod.

In fact, in simpler times, and as products were pushed out of factorydoors during the ‘50’s, 60’s, 70’s, 80’s and 90’s, the technologyindustry considered it acceptable to make many large assumptions

about fitness for purpose. It seemed to have been deemed OK toship products that had worked OK once, somewhere, on a bench ina lab. Perhaps twice. It also seemed to be OK to believe that theconsumer who had bought the product could be considered part ofthe test team, helping the manufacturer with the final Q&A process.

This may not have been good practice, but, for a long time,consumers really didn’t know any better. Crucially, there wasn’t this thing called the Internet, where grievances could be aired,consumer-based support groups created, and where irresponsible manufacturers could be named and shamed andforced to face up to their responsibilities. It’s true – for a long time,

16M E S H I N G S M A RT P H O N E S W I T H C A R S T O E N A B L E M O B I L E C O N N E C T E D S E RV I C E S

C o n n e c t e d C a r

MESHING SMARTPHONES WITH CARS TO ENABLE MOBILECONNECTED SERVICES

It’s

Vince Holton and Andor Miles-Board’s thoughts on whatto do when two tech worlds come together

there was somewhere the manufacturers could hide. This was as true in the automotive world as it was in the tech or any

other sector, though perhaps, there were some campaigners who didmore to call the car companies to order than there were peoplechampioning the cause of people who were unhappy with thefunctionality of their washing machine. Ralph Nader and his bookUnsafe at any Speed, published in 1965, springs to mind.

Things are very different today, and the omnipotence of the Internetmeans that the hiding place for ‘can’t really be bothered to make itwork properly’ tech companies has been taken away. Consumerstoday have not only come to expect products to be properly tested,they know exactly what to do if their latest acquisition fails to work asit should.

NOT SO FAST….

Yet, there are still areas today where delivering ‘straight out of the box’functionality is hard to achieve, and the car has re-entered this space.Not because cars today don’t work properly. By and large they do, asthe car companies have mostly perfected the process of buildingreliable, comfortable and economical vehicles that get you where youwant to go. No, things have changed because the car today is acrucible or melting pot, meshing two extraordinarily complex areas –automotive technology, which combines big lumps of moving metalcontrolled by sophisticated electronics systems, with mobilecomputing, communications technology, the Internet and theconnected world.

In isolation, both of these technology sectors generally provideconsumers with solid, reliable products that do what they aresupposed to do. Each does so as a result of extended periods ofresearch, development, testing, more testing and then some moretesting.

And they do work. Smartphones today have more computing power

than the Apollo 11 moon rocket, and deliver services to their users thatcover a multitude of needs – communication, entertainment,information, navigation and location-based services and an endlessstream of apps. And the car, from the point of view of deliveringtransportation services, has essentially reached ‘white appliance’levels of multi-year reliability.

THE EQUILIBRIUM HAS BEEN UPSET

The goal of enabling a complete panoply of connectivity andtransportation services involves marrying together two very differentpartners. These are the smartphone/mobile device manufacturercommunity, which develops products at the speed of light and whichreplaces whole ranges inside a year, and the automotivemanufacturers, who deliver highly complex transportation devices,and whose products have development and in-use life cyclesmeasured in years or decades rather than months.

Two sets of experts, two sets of technology. Can we assumeeverything will work straight out of the box? Essentially, no. Despitethe excellent work done by boffins on both sides of the fence, makingthe connected car work as the consumer wants/expects it to do isenormously complex, and needs special expertise. NextGenTechnology, whose footprint extends across engineering anddevelopment facilities in the UK, USA, India, China, Japan and SouthKorea, has built a global business working with the major carmanufacturers to ensure interoperability between the cars we drivetoday and the smartphones and mobile devices that we carry with us.NextGen’s expertise is now called upon by major car manufacturersincluding Ford, General Motors, Jaguar Land Rover, Bentley, AstonMartin, Peugeot, Citroen, Kia and Hyundai.

The movie here tells the NextGen story, and explains how thecompany has addressed the challenge of providing in-car systemsinteroperability services. Click the screen to view.

17M E S H I N G S M A RT P H O N E S W I T H C A R S T O E N A B L E M O B I L E C O N N E C T E D S E RV I C E S

C o n n e c t e d C a r

18T H E V I E W O F T H E L A R G E F L E E T O P E R AT O R S

C o n n e c t e d C a r

HEN CONSIDERING THE FUTURE OF THE CONNECTED CAR, PEOPLEIN THE INDUSTRY – CAR MANUFACTURERS, APP DEVELOPERS, BIG

DATA SYSTEMS COMPANIES, ANALYSTS, INSURANCE COMPANIES ETC. –COULD BE FORGIVEN FOR SPENDING MOST OF THEIR TIMECONSIDERING THE NEEDS OF THE CAR DRIVER – THE CONSUMER.However, this overlooks the fact that in many (most?) countries, new carsare predominantly bought by companies, not individuals, and are subjectto lease or hire agreements. You would imagine, therefore, that the needsof large fleet operators would be pretty close to front of mind for all ofthose system developers. However, we don’t hear much about how thisimportant sector is to be catered for. Time to put this right, I thought.

I spoke to Peter Cakebread, Managing Director of Marshall Leasing, acompany based in Huntingdon, Cambridgeshire. His job qualifies himto be a spokesperson for this industry as Marshall is one of the UK’smost respected leasing companies, operating more than 6,000 fundedvehicles on its fleet, across all of the mainstream franchises. However,Cakebread wears two hats, and his second – Chairman of the BritishVehicle Rental and Leasing Association (BVRLA) gives him an evenbroader, and, for Connected Car, very helpful perspective. The BVRLA is

the UK trade body for companies engaged in the rental and leasing ofcars and commercial vehicles. Its members operate a combined fleet of3.4 million cars, vans and trucks, buy nearly half of all new vehiclessold in the UK, support around 184,000 jobs and contribute more than£14bn to the UK economy each year.

I launched the conversation by asking about levels of awareness inthe fleet sector.

VH: How aware of the connected car concept are members of theBVRLA, and how interested or concerned are they?PC: That’s a little tricky to answer, as the area is not particularly well-defined. There are systems that are useful for the car driver, and thereare systems that are useful for the fleet operator – telematics,essentially. I think that fleet operators are more interested in the latter. Interms of levels of awareness, yes, our members are aware of connectedcar and the need to engage, but it is early days yet.

VH: OK, then is connected car seen as a way of selling more cars –growing fleets - or perhaps a way of better managing cars and fleets?

CONNECTEDCAR

INTERVIEW THE VIEW OF THE LARGEFLEET OPERATORS

Vince Holton talks to Peter Cakebread, Chairman of theBritish Vehicle Rental & Leasing Association,

and Managing Director, Marshall Leasing

W

19T H E V I E W O F T H E L A R G E F L E E T O P E R AT O R S

C o n n e c t e d C a r

PC: On some level, I think that fleet operators might be attracted to onecar over another as a result of that car having more user-pleasingfeatures, but I think the reality is that they would be more interested inusing connected car technology for hard commercial reasons. There isalready an awareness that Big Data – the information gatheredcontinually by the car – can be used for purposes such as driverbehaviour reporting, for example. This is a perhaps a contentious useof this type of data, but it can certainly be used to resolve disputes.The data is there as to how a car has been driven, when, where etc.We are in a position to supply this to the fleet operator, then they canchoose whether to use it, or not. The advantage of a good telematicssystem is that a fleet manager can go into the system and look at theway all of his drivers are using their cars, and, if action is necessary,he can do something about it.

On a less contentious basis, we are able to gather serviceinformation from all cars. If an engine warning light comes on in acar, or some other warning, then the system alerts the fleet operator aswell as the car driver.

VH: From what you have said it sounds like you are gathering thisinformation today?PC: We can do. Some of the car manufacturers already have thiscapability, but we look at the situation from the fleet operator’s point ofview. They can’t have a situation whereby, depending on what makesof car they have on their fleets, some cars are providing data, andsome aren’t. They need a universal solution. While it remains the casethat not all cars from all manufacturers currently provide us with theoption to capture data, and until and unless all of them settle on onecommon platform, we have made available to our customers a third-party developed telematics solution that plugs into the on-boarddiagnostics (OBD) connector on any car. This is available as anoption now and has been taken up by some of the fleet operators thatwe work with – the early adopters.

Another important element that interests the fleet operators is theconnected car’s ability to report back in the case of an accident.Again, this is a situation whereby there might be the need to resolve adispute, especially where liability is in question. There’s no doubt thatthe ability to report where a car was at a given time, what speed it wastravelling at the point of impact, etc., can be extremely valuable. Whilethe police may well like to be able to gain access to data collected bya car in the case of an accident, the question needs to resolved as towho owns that data, and who has the right to access it.

It does raise data protection issues, and the question of whetherthese systems are on all the time or only during working hours. That isa very big discussion that has yet to be resolved.

VH: There is a lot of talk about insurance companies beinginterested in connected car technology. Are they are in dialogue withthe fleet operators about this?PC: Yes, they are. Both the insurance companies and the fleetoperators are aware of the potential of connected cars to provide them

with benefits. From the fleet operator’s point of view, for example, ifthey can demonstrate good driving habits then they are in a strongposition to negotiate better terms with the insurance companies.

Once again, though, this is an area where data ownership andprivacy issues come into play.

VH: This is an area where we might expect governments and law-makers to step in and take control. The BVRLA presumably keeps afinger on the pulse of such matters. Are you aware of muchgovernmental influence or involvement at this time?PC: Not really. The UK’s Society of Motor Manufacturers and Traders(SMMT) is staging a connected car conference in the UK later thismonth, and I am aware that some government ministers are speakingat the event. But real-time action to control, regulate or whatever? I amnot really aware of this.

VH: I guess that one thing that could impact upon the effect ofdriving habits and insurance premiums is the possibility ofautonomous driving – driverless cars. Is this something BVRLAmembers are thinking about?PC: Yes, they are certainly aware, but with the complex infrastructurethat needs to be put in place, I would say that most of our membersconsider this to be some way off – something to consider further downthe road.

VH: Bringing the conversation back around to the benefits of theconnected car to the driver rather than the fleet operator, would yousay that today’s infotainment systems do what the driver wants themto do – in other words, do they work properly, and what elements aremost appreciated by drivers?PC: Generally I think that things are much better than they used to be.Cars, phones and most mobile platforms are better, Bluetooth worksbetter and today’s drivers are just much more ready to connect theirphones to their cars.

In terms of what drivers mostvalue, I think that navigation ispretty near the top of the list.Emergency Assist is verydesirable and is approachingbecoming a standard fit.

VH: You mention Bluetooth connectivity. As we wrap up thisconversation, can you tell me whether many drivers are streamingmusic in their cars, and are they using mobile apps?PC: As far as music streaming is concerned, it seems not. The irony isthat we are hearing drivers lamenting the fact that their cars no longerhave CD players in them! Some of the more tech-savvy drivers havetheir music digitised and accessible to them in today’s cars, but asurprising number don’t, and complain bitterly that they have no wayto play their CD’s. And, no, we are not aware of many drivers whohave managed to get their heads around transferring apps that theyuse on their smartphones into the car.

VH: Wow – drivers missing CD players! That will come as a shock tothe car companies, I’m sure. It certainly does to me. I guess it is areminder that the tech world develops at a very rapid rate, and thatthe human race sometimes just doesn’t keep up. An object lessonfor all of us, and something the automotive ecosystem perhapsneeds to keep in mind.PC: Indeed. Here at the BVRLA we will continue to monitor trends anddevelopments in connected car. There is no doubting the significanceto both our members and their customers, the fleet operators.

www.bvrla.co.uk www.marshall-leasing.co.uk

“ The irony is that we are hearing drivers lamenting thefact that their cars no longerhave CD players in them!”

HE BEGINNING OF EVERY YEAR SEES GURUS ACROSS THEGLOBE MAKING THEIR PREDICTIONS FOR THE COMING

MONTHS, YEAR, DECADE ETC. We all like to think that we cananticipate trends, and yet, that doesn’t stop us being slightly worriedthat we might have missed an impending development, and so we arehappy to see what others are forecasting. This base principle appliesacross politics, global socio-economic activity, and, of course,technology development.

The connected car market is no different. Here at Connected Car wetook the opportunity to do some research, and gathered togetherinteresting views from across the digi-sphere. In each case we link tothe original source.

If you have views, or comments on any of these forecasts that youwould like to share with us, then get in touch using the contact detailson page 2.

GARTNER: Connected cars willform a major element of theInternet of ThingsSOURCE: http://www.gartner.com/newsroom/id/2970017

By 2020, there will be a quarter billion connected vehicles on the road,enabling new in-vehicle services and automated driving capabilities,according to Gartner, Inc. During the next five years, the proportion ofnew vehicles equipped with this capability will increase dramatically,

making connected cars a major element of the Internet of Things (IoT).Gartner forecasts that 4.9 billion connected things will be in use in

2015, up 30 percent from 2014, and will reach 25 billion by 2020.“The connected car is already a reality, and in-vehicle wireless

connectivity is rapidly expanding from luxury models and premiumbrands, to high-volume midmarket models,” said James F. Hines,research director at Gartner. “The increased consumption and creationof digital content within the vehicle will drive the need for moresophisticated infotainment systems, creating opportunities forapplication processors, graphics accelerators, displays and human-machine interface technologies,” said Mr. Hines. “At the same time,new concepts of mobility and vehicle usage will lead to new businessmodels and expansion of alternatives to car ownership, especially inurban environments.”

Gartner forecasts that about one in five vehicles on the roadworldwide will have some form of wireless network connection by2020, amounting to more than 250 million connected vehicles. Theproliferation of vehicle connectivity will have implications across themajor functional areas of telematics, automated driving, infotainmentand mobility services.

Gartner made a series of further IoT predictions, including suggestingthat through 2018, there will be no dominant IoT ecosystem platform;IT leaders will still need to compose solutions from multiple providers.

While companies are busy building out their IoT ecosystems, Gartnerbelieves that there is still no coherent set of business or technicalmodels for the IoT. Standards remain nascent and most IoT projectswill entail custom elements. This is further complicated by the lack ofdominant technology service providers (TSPs) in the IoT.

“Many standards and ecosystems for the IoT are still in developmentand some of the vendors and ecosystems may fail during the workinglifetime of current IoT projects,” said Alfonso Velosa, research directorat Gartner. “CIOs will need to ensure their prime system integrator hasa strategy to future-proof their project. This is especially critical if theproject involves infrastructure that may be in the field for decades. Agateway-based architecture will be a key approach to future-proofingIoT projects.”

20T H E C O N N E C T E D C A R M A R K E T – P R E D I C T I O N S F O R 2 0 1 5 A N D B E Y O N D

C o n n e c t e d C a r

THE CONNECTED CARMARKET – PREDICTIONS FOR2015 AND BEYOND

T

“ in-vehicle wireless connectivity israpidly expanding from luxury modelsand premium brands, to high-volumemidmarket models”

2015

JOE BARKAI: Product and MarketStrategist and CatalystSOURCE: http://joebarkai.com/2015-connected-cars-predictions/

AUTOMAKERS CONTINUE TO CONTROL THECONVERSATION

Don’t let the announcements about technology collaboration withGoogle, Apple and Microsoft mislead you. In the near term, theuncomfortable status quo will persist: OEMs will resist opening up thevehicle platform and will be slow to let outsiders into the fold,especially when it involves giving them access to critical vehicle data.Whether driven by fear of exposing critical information to competitorsand regulatory bodies, refusal to relinquish opportunities to delivervalue-add services, or just traditional thinking, OEMs will continue todictate the trajectory and cadence of the conversation.

OEMs will respond to potentially threatening moves by industryoutsiders such as Google’s autonomous car prototype. While Google’sinnovation continues to capture headlines, expect OEMs, in particularMercedes and Audi, to push the envelope with advanced active safetyand autonomous driving features. Traditional OEMs will leverage theirstrengths in global manufacturing and supply chains to gain anadvantage over outsiders such as Google and Tesla.

MISALIGNMENT WITH CONSUMER’S MOBILEDIGITAL IDENTITY SLOWS DOWN ADOPTION

Since the early days of telematics, connected car technology andaffiliated services such as OnStar were built into the car, andconsumers were limited to those services that were offered with the car(and had to pay subscription fees the OEM thought the market willbear).

But with the ubiquitous popularity of smartphones and plethora ofmobile services, many of them free, consumers find built-in vehicle-centric IVI devices technologically inferior, costly, and slow to keep upwith technology advancement available on consumer products.

Consumers prefer using their smartphones not only because theyoffer a wealth of useful apps and information that are always up todate, but because the personal data and personalized servicesdelivered via the user’s smartphone are the proxy for the user’s mobiledigital identify. This identity offers consumers an uninterruptedmodality-independent digital presence: same experience and servicesindependent of the location and the mode of transportation beingused.

Automakers will continue to offer built-in technology and vehicle-centric services. But as they continue to add options and features toout-innovate the competition, the in-vehicle experience for drivers andpassengers is becoming more complex and requires re-learning andre-personalisation - a stark difference from the smartphone experience.

Consumers may be willing to pay a premium for certaintechnologies, for example, a larger touch screen, especially if they areable to replicate the small handheld screen onto it, but they are notlikely to agree to pay an additional monthly fee for services they canalready access through their smartphone. So while innovation in built-

in IVI will continue to grab headlines and offer some branddifferentiation, OEMs will have only a limited success selling newservices to consumers.

CONCERNED CONSUMERS TAKE A WAIT AND SEE ATTITUDE

Concerns and ongoing discussions relating to connected car securityand data privacy are top of mind among regulatory agencies,automotive industry insiders and the general public.

In addition to concerns about possible hacking into car electronicsand disrupting vehicle to vehicle communication, there are lingeringfundamental questions about car data ownership: OEMs, service andcontent providers and consumers see it somewhat differently,especially when it comes to sharing and using information collectedand transmitted by connected cars.

The lack of consensus, adequate regulations and commonstandards is not going to slow down innovation and technologyevolution. In fact, it’s going to be the other way around, as the playingfield for the time being is open and less restrictive. However, in theshort term, the open innovation space will also result in poor systemsinteroperability and market fragmentation.

Concerned consumers will take a wait and see attitude, expectingfurther proof that connected car technology is robust and that theirpersonal information is not being exploited.

ALLIANCES AND PARTNERSHIPS WIN

While OEMs were busy trying to sell telematic services throughproprietary and closed business offerings, the aftermarket was muchmore diligent. In recent years, a plethora of consumer-grade plug-inOBD II modules appeared in the market from companies likeAutomatic, Dash, MetroMile, Plex Devices and Zubie. These devicesplug into the car’s OBD II port and connect, either wirelessly or viaBluetooth, to a consumer cell phone and, voilà, a DIY connected car.

Third parties, from mainstream insurance companies to appdevelopers to do-it-yourselfers and hackers are exploring new serviceoptions leveraging the treasure trove of data flowing from the car’sOBD II port, cutting the OEM out of the loop. Much of this activity willcome from upstarts and established companies that aren’t from themainstream automotive business. Leveraging inexpensive off-the-shelftechnologies, these companies offer consumers connected carsgadgets, apps and business services (many free of charge) such asgas station locations and prices, charging station locations, parkinginformation, traffic updates, car data monitoring, and many others.

2015 should see the continuation and acceleration of the wave ofM&As and partnerships activity in the general Internet of Things (IoT)space and in “connected mobility”. In addition to the headlinegrabbing acquisitions of ThingWorx and Axeda, we witnessed Kore

21T H E C O N N E C T E D C A R M A R K E T – P R E D I C T I O N S F O R 2 0 1 5 A N D B E Y O N D

C o n n e c t e d C a r

“the in-vehicle experience for driversand passengers is becoming morecomplex and requires re-learning andre-personalisation”

buy RACO Wireless, and Sierra Wireless buy Wireless Maingate. Ofparticular interest was the new partnership formed between Jasper andTelenor Connexion. And while I was editing this document, HarmanInternational announced the acquisition of Red Bend.

WIRELESS CARRIERS WILL BE THE BIGGESTLOSERS, UNLESS…

Wireless carriers are hungry to capitalize on the promise of connectedcars and the always-connected consumer lifestyle. This is quitelogical, considering, for example, estimates by CTIA that by 2017, 60percent of all cars sold in the U.S. (about 10 million vehicles) willhave built-in wireless connectivity.

Indeed, wireless carriers have been providing automakers withtelematic connectivity services for over two decades. However,connectivity has become an interchangeable commodity, differentiatedprimarily by price.

Recognizing the business risk in becoming a commodity supplier,wireless carriers have been and will continue to make significantinvestment in developing and demonstrating not only next generation4G LTE global wireless voice and data networks, but also in mobileand IVI technologies such as voice recognition, driver distractionreduction, and car-home integration. AT&T is probably leading thepack with AT&T Drive Connected Car Platform, which is at the center ofthe company’s global connected car strategy.

But despite these efforts, wireless carriers will not be able to reachsignificant traction beyond the current vehicle-embedded SIM cardbased data services. However frustrated by the protective practices ofauto OEMs, carriers will continue to compete for exclusive contractswith automakers.

Wireless carriers are torn between the old business model which isdriven by data volume and average revenue per user (ARPU) and thedesire to be a strategic partner but not having a sustained strategicvalue. Carriers need to think differently about how to leverage globalconnectivity infrastructure and expertise as the platform upon which toprovide OEMs and consumers greater value. This value is more likelyto come from partnerships and acquisitions rather than newtechnologies that attempt to compete with OEMs and suppliers.

SCOTT FRANK: Vice President ofMarketing, Airbiquity

SOURCE: http://www.airbiquity.com/news/blog/three-connected-car-predictions-2015/

What’s in store for the connected car in 2015? As an industry pioneerand leading provider of connected car technology and cloud-basedservice delivery to global automakers we believe there are a few trendsthat will drive the connected car market in the year to come.

1. LEADING AUTOMOTIVE MANUFACTURERS WILLEMBRACE BOTH PROPRIETARY AND THIRDPARTY PLATFORMS

Early in 2014 Apple announced the roll out of its CarPlay connectedcar infotainment delivery solution at the Geneva Motor Show followingsimilar announcements to enter the market from Google with AndroidAuto in late 2013. These announcements were proof that both Appleand Google see the connected car market as a ripe and maturingopportunity into which to extend their brands, technologies, andcontent ecosystems. Meanwhile drivers are increasingly becomingaware of connected car technology, what it can do for them, andexpecting safe and seamless integration between their mobile devicesand their overall driving experiences.

After months of meetings, reviews, and analysis it’s becoming clearnot all automakers are willing to cede control of the centre console -and more importantly the valuable data being generated by the vehicleand consumers driving them - to third-party technology providers likeApple and Google with their own interests in mind. Connected cartechnology in today’s leading automobiles represents much more thanjust another feature – it’s an increasingly important aspect of the in-carownership and usage experience that automotive brands are nowrecognizing as critical to maintaining post vehicle purchase customerengagement and building loyalty for the next vehicle sale. Moreover,infotainment delivery solutions are just one dimension of the connectedcar experience that automakers need to bring to market to meet theneeds of their consumers today and tomorrow. Safety and securityfeatures like remote vehicle location/immobilization and drivingoptimisation features like battery charge management forEV/PHEV/Hybrid vehicle owners represent significant opportunities forautomotive manufacturers to leverage connected car technology toimprove vehicle design while delivering added value to their customers.

So will leading automakers cede control of the infotainmentconnected car experience to companies like Apple and Google? Giventhe high stakes, we believe it’s not an either/or proposition, but rathermost automakers - with the strategic intent and means - will deploy a“triple stack” with their own branded proprietary platforms and third-party platforms like Apple CarPlay and Google Android Auto to covertheir bases.

2. THE CONNECTED CAR WILL BECOME THE“INTELLIGENT CAR”

No one seems to question the growth potential of the connected carmarket. However, many industry observers are working hard to figureout the economic potential of the connected car, and how automakerswill benefit financially from increased investments in technology andservices over the long term. One area that will eventually contributemeaningful revenue to automakers and their chosen ecosystem ofcontent and services providers will be the evolving concept of the“intelligent car.”

Intelligent car is about a vehicle - and the connected car platform it’sconnected to - leveraging multiple data streams with driver preferences,habits, and physical locations to dynamically and proactively serve upreal-time, highly relevant communications and promotional offers from

22T H E C O N N E C T E D C A R M A R K E T – P R E D I C T I O N S F O R 2 0 1 5 A N D B E Y O N D

C o n n e c t e d C a r

“Will leading automakers cede controlof the infotainment connected car

experience to companies like Appleand Google?”

local businesses and service providers. The technology is comingtogether fast to make this a reality - integrated GPS is available in mostnew cars, and local points of interest and traffic data can be sourcedfrom various cloud-based applications and service providers. What’smissing is the data management and analytic capability, and mostimportantly new user interfaces for presentation of multi-channelcontent to the driver in centre stack head units, driver instrumentclusters, and heads-up windshield displays.

We believe that 2015 will see the beginning of this new wave of nextgeneration apps and user interfaces which will demonstrate the valueof intelligent car to the automotive industry. An important aspect ofpowering this next wave of technology and user value that cannot beoverlooked will be consumers’ willingness to share their vehicle and

personal information as they become increasingly aware of what’sgoing on behind the scenes from a data perspective. We believe thiswon’t be an issue for a portion of consumers that are already sharingdata in other aspects of their lives as long as there’s a clear benefit forwhat they get in return (i.e., a coupon to a local Starbucks on theirdrive home from work as an incentive to stop in and make apurchase). However, an equal number of consumers will likely be verywary to sacrifice their privacy until they more fully understand theimplications and get first hand exposure to the benefits. To overcomethis, automakers and their ecosystem partners will need to treadcarefully in the wake of recent high-profile privacy scandals to ensurethey do what’s right for the consumer and provide the necessaryassurances and safeguards to build trust.

23S U B S C R I B E T O C O N N E C T E D C A R M A G A Z I N E

C o n n e c t e d C a r

Connected Car is a free subscription publication.

If you would like to receive each issue of Connected Car digital magazine, or would like a colleague to subscribe, please use the following subscribe link.

SUBSCRIBE TO CONNECTED CAR MAGAZINE>

In addition to receiving the magazine each quarter,subscribers to Connected Car magazine are able toaccess market-specific phone/smartphone data anddetailed regional summaries from our sponsor NextGen Technology (see pages 28-29 for examples).

24C O N N E C T E D C A R E V O L U T I O N : W H AT ' S N E X T ?

C o n n e c t e d C a r

CONNECTED CAR EVOLUTION:WHAT'S NEXT?

HE CONSUMERS’ WORLD IS FAST BECOMING A CONNECTEDONE; from cell phones to cars all the way to refrigerators. Folks at

Cisco believe there could be up to 50 billion things connected to theInternet by 2020. The world as we know it is changing, and with eachyear that passes every aspect of a person’s day-to-day life will beincreasingly connected.

All industries will have to adapt to this emerging reality to stayrelevant, and the automotive industry is no exception. Automakers,mobile network operators and content and service providers alike; everyarea of the industry will need to focus on this trend. Changes will needto be made in the short-term to meet a new demand for connectivity,and long-term to stay ahead of where the connected-car will go.

SHORT-TERM: EVOLUTION OF CONNECTED CARCONTENT AND SERVICES

The demand for connected cars is growing rapidly. In fact, a recentreport from Park Associates stated that connected car features woulddramatically influence a purchaser’s decision when buying a new car.Over 75% of U.S. car owners with at least one connected car feature –be it access to social media channels like Facebook or streaming musiclike iHeartRadio – will look for similar features when they shop for theirnext car.

In 2015, driving-centric apps and services will begin to appear andeventually become as important as infotainment content in the consumerpurchasing process. The current automotive manufacturer’s focus onproviding infotainment delivery (streaming music, social media channelsetc.) reflects their desire to meet the expectations of digital lifestyleconsumers who are heavy users of smartphones and want to use theirfavourite apps and services inside their cars. This is a logical first-step,but these savvy consumers will increasingly value apps that are trulyuseful and relative to the driving experience. An example is an app thatproactively and dynamically recommends modifications to a driver’shigh frequency routes to help them optimize fuel consumption, lowerCO2 emissions, minimize engine wear, and avoid road hazards. As aresult apps that don’t add to the consumer experience relative to drivingwill eventually die off from lack of use, and automotive manufacturerswill replace them with more and more driving-centric apps to satisfy theircustomers and differentiate themselves from competitors.

To make driving-centric apps a reality, automotive manufactures andtheir connected car service providers must develop new use cases thatleverage diagnostic data drawn from the car, consumer data aboutdriving behaviour and preferences, and other relevant data sets from appand service providers. Cars are increasingly being fitted with sensors tocapture more and more information and cloud-based connected carservice delivery platforms will play a central role by continuouslyconnecting the car and driver to the outside world and managing the

data and analytics to power driving-centric apps. For example, vehicleand driver data can be dynamically stored, updated, and analysed in thecloud to determine when a vehicle service offer should be presented tothe consumer by a local dealer including a promotional incentive fortaking immediate action – a true “win-win” for all involved.

LONG-TERM: EVOLUTION OF CONNECTED CARCAPABILITY AND INTEGRATION

The European Union (EU) has a government mandated eCall initiative inmotion that will require all new cars to be equipped with technologyenabling automatic emergency calls in the event of an accident. Thismandate will necessitate technology solutions such as embeddedSIMs – versus smartphones – to ensure a consistent and reliableconnection between the vehicle and wireless communication networks.

Similar discussions are underway in the U.S. for mandates on backupcameras and other safety oriented features. However, automatic crashnotification and backup cameras are only the tip of the iceberg.

Innovative companies are working hard and fast to create technologythat will enable 100% self-driving or “autonomous” cars. These firststeps towards autonomous car can be seen in existing vehicle safetyand convenience features like lane departure warning, automaticbraking, and self-parking. As these features continue to evolve towardstrue autonomous cars – where there is no need for a steering wheel andpedals – governments will need to be increasingly involved to setminimum standards, regulations, and guidelines for technologyadoption and integration into existing and new public infrastructure likeroads, traffic signals, and transit systems. In the not too distant futureautomotive manufacturers will increasingly be pressured – and in somecases required – to comply with and participate in governmentsponsored policies and infrastructure initiatives. In the end this is a goodthing and needs to happen, but it will take an exponentially largeramount of time, money, and technology to enable the evolution of theconnected car as we know it today to the autonomous car of the futurethan anything the automotive industry has faced before.

LOOKING FORWARD

Tactical issues aside, these changes are certainly coming, and willdramatically impact both the automotive industry and related ecosystemof technology and service providers and the consumer drivingexperience. The connected car is here to stay. Companies that want toplay a central role in seizing the business opportunity associated with itwill need to embrace the technical challenges and be willing to sponsorand create the new and innovative technology that will make it happen.

www.airbiquity.com

T

25A U T O M O T I V E S E M I C O N D U C T O R S N E W S

C o n n e c t e d C a r

STMICROELECTRONICSEXHIBITS LATESTAUTOMOTIVE SOLUTIONS INJAPAN

STMicroelectronics showed its latestautomotive solutions at the 7th InternationalAutomotive Electronics Technology Expo,which took place in Japan during January.These included technologies essential toachieve autonomous driving includeAdvanced Driving Assistance Systems(ADAS), which raise driving safety bydetecting obstacles around the vehicle suchas other vehicles and pedestrians, as well astraffic signs and lane markings toautomatically operate brakes or controlspeed and following distance.

In connected cars, where vehicles areconnected to networks, the market attentionis focused on the vehicle-to-everything (V2X)communication technology that enablesvehicle-to-vehicle and vehicle-to-infrastructure interaction. ST hosted a demowhere a V2X-enabled vehicle automaticallycontrolled brakes by communicating withtraffic signals, as well as an automotive-security solution that protects networkedvehicles from security threats.

A vehicle cockpit on the ST booth wasequipped with various types of sensors thatdetect environmental conditions in the car.In this demo, UV, temperature/humidity, andbarometric data, as well as the driver's heart-beat detected with a watch-type opticalheart-rate monitor were displayed in thecockpit. Proximity sensors used for gesturecontrol were also placed at the center of thedemo cockpit. Furthermore, a MEMSmicrophone that enabled operation of the caraudio system (play/stop) by voice wasintegrated in the seatbelt.

ST also exhibited other automotive productsand solutions including its Teseo family ofsingle-chip positioning ICs that can receivesignals from multiple satellite positioningsystems, dynamic NFC tags that enablecommunication between smartphones/tablets and automotive-infotainment systems,and a wireless power-supply solution.

BROADCOM INTRODUCESEFFICIENT AUTOMOTIVEETHERNET CHIP

Broadcom has announced its next-generation BroadR-Reach automotiveEthernet chip, optimized for use in low-power automotive applications. Delivering100 megabit per second (Mbps) performanceover a single, unshielded twisted pair wire,Broadcom says that the chip combines thefunctionality of multiple discrete devices inan ultra-small package (6x6 mm).

While Ethernet has long been used as an ITnetwork technology, its application in theconnected car is on the rise. Broadcom'spress release states that the low powerfeatures of new BCM89811 physical layertransceiver (PHY) enable new use cases forautomotive Ethernet beyond infotainmentand Advanced Driver Assistance Systems(ADAS) into telematics, shark fin antennas,instrumentation clusters, head unit andcenter stack module applications.

"As the deployment of more sophisticatedconnectivity features continues to ramp at arapid pace, so does the need for higherbandwidth and scalability," said Dr. CarstenKromke, Head of E/E-Architecture andNetworks, Volkswagen AG. "AutomotiveEthernet delivers the scalable bandwidthneeded for multiple applications whileproviding full control over the configurationof the in-car network."

Broadcom is a founding member of theOPEN (One-Pair Ether-Net) Alliance SpecialInterest Group (SIG), an industryconsortium focused on driving wide scaleadoption of Ethernet-based automotiveconnectivity as the standard in automotiveconnectivity.

TI AND FORD WORK ON SYNC 3

Ford’s SYNC automotive infotainmentsolution has been around for some timenow and has been through a few iterations.Based on our own experiences in Hertz

rental cars in the USA, early systems wererather unfathomable. However, our rentalwagon for the CES 2015 trip was a FordExplorer, and SYNC in that car seemed towork pretty well.

Now we learn that Texas Instruments (TI)and Ford Motor Company havecollaborated on the new Ford SYNC 3. Thesysten uses TI’s OMAP 5 processor, amember of the “Jacinto” family ofautomotive processors, the WiLink 8Qplatform, a single-chip combining highperformance Wi-Fi, Bluetooth 4.0 andGNSS, as well as power management andFPD-Link III serializer/deserializer (SerDes)wired connectivity solutions.

TI claims that together the devices provideimproved performance for enhanced voicerecognition and navigation, quality hands-free Bluetooth connectivity, Wi-Fi enabledsoftware updates and enhanced driverinteractivity.

Curt Moore, Automotive Processors generalmanager, TI, told Connected Car, “WhenFord selected TI as a strategic partner inthe development of this innovative system,we saw this as an opportunity to work withan industry leader to leverage our longstanding history in automotive. Throughour expansive technical support we wereable to quickly deliver a game-changingproduct Ford customers will use today.”

AUTOMOTIVE SEMICONDUCTORS NEWS

26C O N S U M E R S AT I S FA C T I O N A N D T H E C O N N E C T E D C A R

C o n n e c t e d C a r

CONSUMER SATISFACTION AND THE CONNECTED CAR

Every year the automotiveindustry waits upon the latest

findings on consumersatisfaction of the car.

Consumers make purchasedecisions based upon the

recommendation of surveys,such as the one from J D

Powers. As such, the automotiveindustry focuses its attention onthe latest results and consumeropinion. The J D Powers vehicle

dependability study is aconsumer satisfaction survey

that polls buyers and amassesdata on the level of consumer

satisfaction – or otherwise – withthe leading car marques.

The most recent 2015 report has just been released for the USA andit makes sobering reading for the automotive infotainment industry. Forthe majority of car owners today, the top issue in the car is Bluetoothpairing and connectivity, followed by the performance of built-in voicerecognition. 55% of owners who had Bluetooth connectivity issuesstated that the car system would simply not recognise the phone,while 31% stated that the auto-connection failed.

In the connected car, the consumer devices being brought into thecar play an essential role in this user experience. NextGen recognisesthat this experience can vary greatly according to where the consumeris located and what devices they will use. While a particular car modelwill likely have the same in-dash systems installed in all marketsacross the globe, mobile phones can vary in specification andcapabilities between regions.

NextGen provides solutions to help car makers understand the endconsumer’s interoperability experience on a global and regional level.Both the devices and their data connections are factors that vary byregion and can play a pivotal role in the consumer experience. As anInteroperability test provider, NextGen creates metrics for theperformance of global mobile devices with the in car systems weanalyse.

Key to this process is the requirement for a detailed understanding ofthe devices themselves. As such, part of the challenge is to mapdevices in every global market. Identifying these devices also requires

some very specific research and intelligence. It is possibleto identify popular models from historical sales data, butfor interoperability testing the latest device data is needed -sales data will typically lag by six months or more fromlaunch. For NextGen’s customers it’s vitally important toidentify and test key devices upon release. NextGen aims totest all key devices and have consumer-facing dataavailable during the first few weeks after launch. SoNextGen has created a comprehensive analysis systemwhich can identify the most important devices per regionfor user experience validation and testing. See pages 28-29 of this issue for examples.

It’s an ongoing and continual process. NextGen’sdedicated market research teams monitor and survey allcountries and regions of the globe, from Russia toIndonesia and from USA to Japan, capturing deviceofferings from hundreds of operators and retailers aroundthe world. NextGen records and maps this data for ourcustomers in order to recommend device tests programmesthat represent all the key devices by region for test. NextGenthen provides highly targeted test programs for customerswho can specify key regions for testing in the knowledgethat NextGen’s research highlights the key devices for everyregion. This approach allows NextGen to provide up to theminute data via consumer facing websites. These help

consumers pair and utilise the latest technology and devices, andultimately increase the car purchasers satisfaction with their car.

27C O N S U M E R S AT I S FA C T I O N A N D T H E C O N N E C T E D C A R

C o n n e c t e d C a r

28T O P H A N D S E T R E L E A S E S B Y R E G I O N – Q 2 2 0 1 5

C o n n e c t e d C a r

TOP HANDSET RELEASES BYREGION – Q2 2015

NextGen Technology continually researches cellphone and mobile devicereleases across the world, and regularly publishes lists of the most important

devices to test at any given time for car companies and systems developers.

For further market specific data, or detailed regional summaries please contactNextGen online at www.nextgen-technology.com or use the contact details here:

Andor Miles-Board – Email: [email protected]: +44 (0)3331 120 000

MANUFACTURER MODEL

HTC Desire 620

HTC One M9

LG G Flex 2 H955

Microsoft Lumia 535

Microsoft Lumia 640 XL

Samsung Galaxy A3 A300FU

Samsung Galaxy A5 A500FU

Samsung Galaxy S6 Edge G925F

Samsung Galaxy S6 G920F

Sony Xperia E4g E2003

EUROPE Q2

MANUFACTURER MODEL CARRIER

HTC One M9 AT&T

HTC One M9 Verizon

LG G Flex 2 H950 AT&T

LG G Flex 2 LS996 Sprint

Microsoft Lumia 640 XL AT&T

Samsung Galaxy S6 AT&T

Samsung Galaxy S6 Verizon

Samsung Galaxy S6 Edge AT&T

Samsung Galaxy S6 Edge Verizon

Sony Xperia Z3v D6708 Verizon

NORTH AMERICA Q2

Desire 620 One M9 G Flex 2 H955

Lumia 535 Lumia 640 XL Galaxy A3 A300FU

Galaxy A5 A500FU Galaxy S6 Edge G925F Galaxy S6 G920F

Xperia E4g E2003

One M9 One M9 G Flex 2 H950

G Flex 2 LS996 Lumia 640 XL Galaxy S6

Galaxy S6 Galaxy S6 Edge Galaxy S6 Edge

Xperia Z3v D6708

29T O P H A N D S E T R E L E A S E S B Y R E G I O N – Q 2 2 0 1 5

C o n n e c t e d C a r

One M9 P8* M1

M1 Note Z9 Max Galaxy S6 Edge G9250

Galaxy S6 G9200 Mi Note Mi Note Pro

RedMi 2

Galaxy Note Edge SCL24 Xperia Z3 SOL26 Arrows NX F-02G

Galaxy Note Edge SC-01G

Galaxy S5 Active SC-02G Aquos Zeta SH-01G

Disney mobile SH-02GXperia Z3 Compact SO-02G Xperia Z3 SO-01G

Xperia Z3 401SO

MANUFACTURER MODEL

HTC One M9

Huawei P8*

Meizu M1

Meizu M1 Note

Nubia Z9 Max

Samsung Galaxy S6 Edge G9250

Samsung Galaxy S6 G9200

Xiaomi Mi Note

Xiaomi Mi Note Pro

Xiaomi RedMi 2

CHINA Q2

MANUFACTURER MODEL CARRIER

Samsung Galaxy Note Edge SCL24 au

Sony Xperia Z3 SOL26 au

Fujitsu Arrows NX F-02G docomo

Samsung Galaxy Note Edge SC-01G docomo

Samsung Galaxy S5 Active SC-02G docomo

Sharp Aquos Zeta SH-01G docomo

Sharp Disney mobile SH-02G docomo

Sony Xperia Z3 Compact SO-02G docomo

Sony Xperia Z3 SO-01G docomo

Sony Xperia Z3 401SO Softbank

JAPAN Q1

*device details are subject to confirmation

30N E W S

C o n n e c t e d C a r

MERCEDES-BENZUNDERLINES LONG-TERMCOMMITMENT TOAUTONOMOUS DRIVING

Mercedes-Benz (MB) is celebrating 30 yearsof commitment to autonomous driving, andsuggests that an autonomous future is closerthan it has ever been before with a range ofsemi-autonomous technology availableacross the MB line-up.

This semi-autonomous technology – underthe banner ‘Intelligent Drive’ – is apparentlyavailable across the range from the C-Class tothe S-Class. Examples include DISTRONICPLUS with Steering Assist and Stop&GoPilot – the vehicle automatically brakes andaccelerates based on the car in front and caneven follow the car ahead without anysteering input from the driver, whilst ActiveParking Assist with PARKTRONIC helpsdetect suitable parking spaces and canautomatically manoeuvre the vehicle into the space.

While this technology brings Mercedes-Benzone step closer to an autonomous future thismobility revolution has to take place in aseries of steps. In line with this, MB laysclaim to having demonstrated autonomousdriving capabilities since 1985 with theEUREKA-PROMETHEUS research project, S 500 INTELLIGENT DRIVE and F 015Luxury in Motion.

Daimler-Benz and a group of EuropeanManufacturers kick-started the research intoautonomous cars in 1985 with the EUREKA-PROMETHEUS research project (Project forEuropean Traffic with Highest Efficiency andUnprecedented Safety). The project – over aneight-year period – addressed issuessurrounding the future of mobility andsuggested ways to improve vehicle safety,efficiency and traffic flow. The result was theVITA-vehicle (Vision TechnologyApplication) which used miniature videocameras behind the front and rearwindscreens to capture the traffic around thevehicle enabling it to brake, accelerate andsteer accordingly. The origins of a broadrange of innovations, such as lane-change,

parking assistance and navigation systemscan all be traced back to this research project.

Coming up to date in 2015 with the F 015Luxury in Motion, Mercedes-Benz toldConnected Car it is demonstrating what form‘Intelligent Drive’ might take in the future.The car’s role, the company says, is evolvingfrom merely a means of transport towards acomfortable place for passengers to utilisetheir new-found free time.

The F 015’s electric-hybrid system has a totalrange of 684-miles and can operate in manualor autonomous modes. The driver isconnected to the outside world via a choice ofsix screens integrated throughout the interior,controlled via eye-tracking, gesturerecognition or touch. The F 015 – designedfrom the outset as an autonomous car – waslaunched at CES in Las Vegas (see reportelsewhere in this issue), with the first presstest ‘rides’ taking place during March in SanFrancisco.

This autonomous concept car is based onMB’s future scenario – ‘Vision 2030+’ – wherethe already limited space in today’s citiesbecomes ever more restricted andautonomous driving is socially accepted. MBpredicts that a major part of everyday tripswill be covered in autonomous mode –creating a new driving culture – freeing uptime for the driver and creating a retreat forpassengers.

CONNECTED CAR MARKETCONTINUES TO GROW ATRAPID SPEED

The connected car market is expected togenerate a revenue of $141 Billion by 2020,according to analysts at Allied MarketResearch (AMR). Advanced infotainmentsystems and a fast connection to the wirelessnetwork are the two prominent features thatpotentially enhance the market growth.Technology agreements and collaborations arethe key strategies adopted by the marketplayers to enhance their market share. Forinstance, AT&T is working with automotivemanufacturers to provide contextual voice

controls, which would help to create a saferdriving experience. TomTom has launchedthe online turn-by-turn navigation service forcustomers, making it feasible to connect overa network.

Based on connectivity technology, AMR saysthat the global connected car market issegmented into 2G, 3G and 4G/LTE. The 2Gservice used for providing connectivity willgradually fade out in the next few years,which would be replaced by LTE and 3Gtechnology. Some of the prime reasons forthis technological shift should be the rapidlychanging telecommunication technology andthe advent of faster & reliable communicationnetworks.

On the basis of connectivity solutions, AMR’sview is that the connected car market issegmented into integrated, embedded andtethered solutions. In 2013, embeddedconnectivity solutions lead the market withalmost 40% of the global connected carsmarket share, followed by integrated andtethered connectivity. However, this scenariocould change in 2020, as integrated solutionsare expected to occupy approximately 45% ofthe market share. The reason for this drasticchange can be attributed to the consumer’sfreedom of choice in customizing theirconnectivity devices and data plans.

Geographically, the market is segmented into,North America, Europe, Asia Pacific andLAMEA. The Asia-Pacific region indicated aprominent growth and will go on to grow at aCAGR of 35.9% over the forecast period. Inthe years to come, AMR predicts that Asia-Pacific should be a prominent automobilemarket, owing to the rapidly growingpopulation, rising disposal incomes and alarge presence of youth. This in turn shouldindirectly boost the market for connectedcars.

NEWS

31A U T O M O T I V E I N D U S T RY E V E N T S

C o n n e c t e d C a r

2015

14-15 April 2015

Bluetooth WorldSanta Clara, CA, USAOfficial Bluetooth SIG event. InnovationSponsor: NextGen Technologyhttp://bluetoothworldevent.com/

22 April 2015

OpenAutomotiveStuttgart, Germanyhttp://openautomotive.genivi.org/

1-2 June 2015

Automotive Linux SummitJapanhttp://events.linuxfoundation.org/events/automotive-linux-summit

1-4 June 2015

Bluetooth SIG UnPlugFest 51Hanoi, Vietnamhttps://www.bluetooth.org/en-us/news-events/upcoming-events/testing-events/unplugfest

3-4 June 2015

Detroit TelematicsNovi, Michigan, USAhttp://www.tu-auto.com/detroit/

24-25 June 2015

Connected Car WorldAmsterdam, The Netherlandshttp://connectedcarsworld.com/speakers/

1-2 July 2015

AutomotiveIT International CongressParis, Francehttp://congress.automotiveit.com/

18-20 August 2015

Bluetooth SIG 2015 Automotive Test EventAuburn Hills, MI, USAhttps://www.bluetooth.org/en-us/news-events/upcoming-events/testing-events/automotive-test-events

15-16 September 2015

Bluetooth World EuropeLondon, United Kingdomhttp://bluetootheuropeevent.com/

12-15 October 2015

Bluetooth SIG UnPlugFest 52Berlin, Germanyhttps://www.bluetooth.org/en-us/news-events/upcoming-events/testing-events/unplugfest

14 October 2015

OpenAutomotiveSeoul, Korea

17-19 November 2015

Connected Car Expo/ LA Auto ShowLos Angeles, California, USAhttp://connectedcarexpo.com/

2016

6-9 January 2016

Consumer Electronics ShowLas Vegas, Nevada, USAhttp://www.cesweb.org/

3-13 March 2016

Geneva Motor ShowGeneva, Switzerlandhttp://www.salon-auto.ch/en/

AUTOMOTIVE INDUSTRY EVENTSConnected cars feature at events all over the world, and not just attraditional car shows. Connected Car maintains a list of significant shows.If you are aware of events we have missed, please feel free to let us know.

INFOTAINMENT / TELEMATICS / INTERNET OF EVERYTHING

PRODUCED/ DISTRIBUTED BY:Click I.T. LtdHampshire GateLangley, Rake,Hampshire GU33 7JR, England

Contact: Vince HoltonEmail: [email protected]

NextGen Technology LtdUnit 6, Millars Brook Molly MillarsLane, Wokingham, Berkshire RG41 2AD, UK

Tel: +44 (0)3331 120029Email: [email protected]: www.nextgen-technology.com

The Connected Car brandmark is a trademark of Click I.T. Ltd.

All other logos and trademarks are the property of the relevant companies.

Copyright Click I.T. Ltd & NextGen Technology Ltd 2015

Click here to follow Connected Car on Twitter