infoshare 2014: luke mansfield, think fast, act fast

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SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL INNOVATING FASTER How to get ahead and stay ahead INFOSHARE 5 ‘14

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Page 1: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL

INNOVATING FASTER How to get ahead and stay ahead

INFOSHARE

5 ‘14

Page 2: infoShare 2014: Luke Mansfield, Think fast, act fast
Page 3: infoShare 2014: Luke Mansfield, Think fast, act fast

Change Everything!

…except your family.

Page 4: infoShare 2014: Luke Mansfield, Think fast, act fast

Burn Everything!

…if that’s what it takes

Page 5: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5

Page 6: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6

The issues with moving fast

Page 7: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7

Innovation within Samsung

A multifaceted approach

Page 8: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8

European Innovation Team

Consumer focus – Multi-disciplinary approach

Industry Norm

Samsung E.I.T.

Gather consumer & Expert Data

Develop Opportunities Create Product Concept

Test & Refine

Design & Technology

Consumer Research

Commercial Strategy

Sales & Marketing

Page 9: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9

Delivering Tangible Results

$1.1Bn profit contribution in 3 years

Page 10: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10

Maximising your Innovation Return

Yield vs. Capability

Process

Experience • of Innovation (end to end) • of Your Company Culture • of Other Industries • of Consumers

Yie

ld

Capability

Page 11: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11

Disruptive Product

‘Lost in the crowd’

Relevance

Dif

fere

nti

atio

n

‘Gadgets’

Line up products

Higher Lower

Low

High

The magic formula for success

A focus only on differentiation guarantees failure

Page 12: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12

Products need to shine thru the mess

Photographs taken during Fieldwork

Page 13: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13

The information that consumers see

Photographs taken during Fieldwork

Page 14: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14

Fixing problems sometimes creates new ones

Photographs by Eric Adras

Page 15: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15

How to spot big new trends

Page 16: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16

Page 17: infoShare 2014: Luke Mansfield, Think fast, act fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17

Page 18: infoShare 2014: Luke Mansfield, Think fast, act fast

Thank you.

Luke Mansfield

Head of Innovation

Samsung Electronics Europe