informing the global rental market · in the official ire show catalogue. (only available to 2021...
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www.khl.com/irn
INFORMING THE GLOBAL RENTAL MARKET
2021MEDIA INFORMATION
www.khl.com/irnwww.khl.com
OFFICIAL MAGAZINE OF
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International Rental News @internationalrentalnews @KHL_IRN International Rental News
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www.khl.com/irn
THE BRAND
MAGAZINE
13,742CIRCULATION
WEBSITE
AS IRN CELEBRATES 20 YEARS OF BEING THE VOICE OF THE GLOBAL EQUIPMENT RENTAL INDUSTRY, WE HAVE PROUDLY SUPPORTED THE SECTOR BY PROVIDING IT WITH CRITICAL INFORMATION AND UPDATES THROUGHOUT THE COVID-19 PANDEMIC.
The magazine has adapted to its readers’ evolving needs by reporting on developments as they have emerged around the world and starting to produce a series of podcast interviews and webinars with industry experts.
This is in addition to continuing to offer in-depth analysis of the growing rental sector, our usual news updates, and regular exclusive interviews with executives.
Readers can keep their finger on the pulse of the sector by receiving our printed or digital issues, reading our constantly updated online news, listening to our special podcasts and webinars, subscribing to our e-mail newsletters, and following us on social media.
We look forward to continuing to support the industry in 2021.BELINDA SMART Editor
IRN WEEKLY DISTRIBUTION10,398
NEWSLETTERS
AVERAGE (JUNE 2019-JUNE 2020) PUBLISHER’S OWN DATA
SOURCE: GOOGLE ANALYTICS Google Analytics is the most widely used web analytics service on the
internet and considered the most accurate.
PAGE VIEWS/MONTH 31,074
AVERAGE (MAY-JULY 2020)
WAYS WE REACH KEY BUYERS IN THE GLOBAL RENTAL INDUSTRY
TUNED IN EVENTS
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
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Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
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Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
NE
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SEPTEMBER-OCTOBER 2016
INSIDE: REASONS TO RENT 56 | RENT-OR-BUY: THE COST CALCULATION 59 P R O D U C T D E S I G N 6 0 | B I G N A M E S I N R E N T A L 6 3 | N OT J U S T E Q U I P M E N T 7 7
A KHL GROUP PUBLICATION
A S P E C I A L S U P P L E M E N T F O R C O N T R A C T O R S A N D O T H E R U S E R S O F C O N S T R U C T I O N E Q U I P M E N T W O R L D W I D EA S P E C I A L S U P P L E M E N T F O R C O N T RU S E R S O F C O N S T R U C T I O N E Q U I P
IRN 09-10 2016 Rewards of Rental Supplement.indd 55 06/10/2016 13:29:36
INTERNATIONAL www.khl.com/irn
Official magazine of the ERA
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INTERVIEW: CRAMO | COMPACT LOADERS | ACCESS | USED EQUIPMENT
www.khl.com/irn
rentalA KHL Group Publication Volume 19 | Issue 4 | June 2019
Ranking the world’s top 100 rental companies p34
IRN 06 2019 Front Cover.indd 1 31/05/2019 09:05:07
SUPPLEMENTS/REPORTS
ERA WEEKLY DISTRIBUTION803
15-17 June 2021Maastricht, The Netherlands
June 2021The Netherlands
November 2021Shanghai, China
3PER YEAR
PODCASTS10
WEBINARS
International Rental News @internationalrentalnews @KHL_IRN International Rental News
PER YEAR
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MARKET CONFIDENCE www.khl.com/irn
The global rental industry report, recently published by market research and forecasting company Off-Highway Research (OHR), shows that revenues for the world’s 100 largest rental companies, as recorded in IRN’s annual IRN100 league table, have more than doubled in the past 10 years. And even taking into account the impacts of Covid-19, OHR forecasts revenues for the IRN100 will rise to �75 billion by 2024. Looking specifically at global equipment sales, OHR believes the impact of the pandemic will be significantly softened by stimulus spending in China, which is expected to lift the market by 14% to take sales in the country to their highest since the previous stimulus boom in 2010/11. In the US, the Associated Builders and Contractors’ (ABC) Construction Backlog Indicator has shown clear signs of recovery since the peak of the pandemic, with backlog and confidence indices both increasing in August. Meanwhile, the latest forecasts published by the European Rental Association (ERA) suggest that rental markets across Europe will rebound in 2021, following the steep drops seen in 2020. End user demand is holding up in many markets and although capex will be down this year, it will recover. Rental companies will need to replace old equipment and meet the growth in demand for rental that is expected to come in the wake of the crisis as companies shift away from the ownership model.
THE RENTAL SECTOR HAS PROVEN TO BE RESILIENT THROUGH WHAT HAS BEEN A CHALLENGING YEAR FOR THE WHOLE CONSTRUCTION INDUSTRY
GLOBAL SALES OF CONSTRUCTION EQUIPMENT BY REGION, 2015-2024* (�m)
2024*
n CHINA n EUROPE n INDIA n JAPAN n NORTH AMERICA n REST OF THE WORLD *Forecast
2016 2018 2020* 2022*2015 2017 2019 2021* 2023*
For more information, or to advertise please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
55,000
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
02010 2011 2012 2013 2014 2015 2016 2017 2018 2019
n Generalist n Crane specialist n Power specialist n Accommodation specialist n Other specialist n AWP specialist n Events specialist
TOP 100 RENTAL COMPANIES’ REVENUES, BY SPECIALTY (�m)
0
2
4
6
8
10
CBI
30
40
50
60
70
80
CCI Sales
FEB 19
MAR 19APR 19
MAY 19JUN 19
JUL 19 AUG 19SEP
19OCT 19 NOV 19
DEC 19JAN 20
FEB 20
MAR 20APR 20
MAY 20JUN 20
JUL 20
AUG 20
ABC CONSTRUCTION BACKLOG INDICATOR & CONSTRUCTION CONFIDENCE INDEX
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CIRCULATION
MAGAZINE
13,742CIRCULATION
IRN REACHES THE BIGGEST BUYERS OF EQUIPMENT IN THE GLOBAL RENTAL MARKET
EUROPE
SOUTH ASIA
BY REGION
The magazine goes to the world’s top 100 rental companies, the top 100 companies in North America, and the largest rental players in the other major markets of the world. We are constantly updating our circulation to include emerging markets and new players, which means that the magazine is read by companies representing the vast majority of the world’s equipment rental market.
MIDDLE EAST
5504.0%
AFRICA
NORTH AMERICA
LATIN & CENTRAL AMERICA
1,2929.4%
2,36417.2%
6,26645.6%
6324.6%
5774.2%
4.3%
AUSTRALIA & NEW ZEALAND
REST OF ASIA
1,47010.7%
5914.3%
BY BUSINESS TYPE 71.0% Construction Equipment Rental Companies
15.0% Manufacturer
8.0% Distributor/Agent/Equipment Sales
4.0% Contractors
2.0% Other
l America l Australial Brazil l Canadal Denmarkl Germany l Italy l Japanl Netherlandsl Polandl Romania l South Africal Spain l UKPLUSl European Rental Association (ERA) l Hire Association Europe (HAE) l International Powered Access
Federation (IPAF)
RENTAL ASSOCIATIONS IN THE FOLLOWING COUNTRIES WORK WITH IRN AND RECEIVE THE MAGAZINE:
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
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Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
WSrental
Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
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For more information, or to advertise please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
IRN is read in 199 countries around the world
www.khl.com/irn
Compact LoadersConcrete Equipment
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Special advertising and sponsorship opportunites are available for the following features:
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Rewards of Rental supplement
Rental Confidence Survey
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MARKET INTELLIGENCE
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MARKET INTELLIGENCE SUPPLEMENTRewards of Rental
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EDITORIAL DEADLINESEditorial should be submitted to the editor no later than the 5th of the preceding monthFor further details, or to submit material suitable for publication, please contact Belinda Smart: [email protected] | +44 (0)1892 786209
NEW PRODUCT SHOWCASEA focus on machines due to be launched at cancelled or postponed exhibitions.
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JANUARYWEBINAR
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JUNEROUNDTABLE
‘Alternative energy’
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SEPTEMBERWEBINAR
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DECEMBERWEBINAR
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PODCASTS WEBINARS AND ROUNDTABLES
IRN hosted 10 Podcasts in 2020, with interviewees from across the rental sector, as well as rental
associations, covering best practices, hot topics and many other rental sector issues
TUNED IN
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1,500NUMBER OF PLAYS
SOLE SPONSOR
7,500 9,600
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Part of pre- & post-marketing
Visible logo during event
Mention by host during webinar
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This special supplement outlines the benefits of the rental model for contractors and other equipment end users.
l Opportunity to dominate a unique rental supplement
l Heavily marketed digitally
THE PACKAGEl Sole sponsorship with COMPANY LOGO on front cover
l FULL-PAGE ADVERT on back cover
l The Rewards of Rental will be included in the September issue of IRN magazine
l Reprinted and distributed separately to 13,728 global contractors through ICON & CE
This survey of business trends and sentiment in Europe’s equipment rental industry is carried out twice a year, in collaboration with the ERA.
l Align your company with unique analysis of the rental sector
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THE PACKAGEl Exclusive SOLE SPONSORSHIP of the RentalTracker survey and
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INTERVIEW: AVESCO | CONCRETE EQUIPMENT | PUMPS | ATTACHMENTS
rentalA KHL Group Publication Volume 19 | Issue 4 | June 2020
IRN100 revenue growth hits 10% in 2019
p30
IRN’s annual ranking of the worlds top rental companies by rental turnover.
l Align your brand with the most important rental analysis of the year
l Published in the June issue of IRN and online every year
l Widely anticipated, read and shared online.
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15MINI EXCAVATORS ERA/IRN RENTALTRACKER14 ERA/IRN RENTALTRACKER
Rental approaches 2020 with cautionThe prospect of an
economic slowdown is prompting European
rental companies to moderate their
investment plans while maintaining similar
>
Although the sentiment within the European rental market remains positive on balance, companies are feeling more cautious about
the future. The downward trend in the RentalTracker since the first quarter of 2017 has continued into the third quarter of 2019, with the balance figure for current business conditions dipping to its lowest level since early 2016.
In their comments, respondents made reference to economic headwinds and the ongoing uncertainty surrounding Brexit, as well as downward pressure on rental rates.
The ‘balance’ figure recorded for each question in
questions in the survey for the third quarter of 2019 has generally reflected a shift away from positive and towards negative responses, as opposed to a shift towards the middle ground where respondents give a neutral answer.
Current business conditionsThis is true for business conditions now. Across Europe as a whole, 38% of respondents said they felt current market conditions were improving, which is down from the 44% recorded in the first quarter of the year. This positive response was counterbalanced by 18% of respondents who saw a deterioration – compared to 12% in the previous survey – giving a balance of 20%. This is a significant drop from the balance of 32% recorded in the Q1 2019 ERA/IRN RentalTracker.
It is worth noting that the survey response rate has remained relatively strong, with more than 115 respondents in the third quarter. (IRN thanks the various rental associations in Europe for their help in distributing the survey.)
Breaking it down by country, the sentiment in Spain is the most positive, with 52% of rental companies enjoying improving conditions and 45% experiencing a stable market; just 3% of the Spanish respondents are seeing a deterioration in market conditions – on a good sample number.
However, this compares with 67% of respondents in the previous RentalTracker saying conditions had improved for the first quarter of 2019, and none reporting a deterioration. It should be taken into consideration that the market is recovering from a low base following the financial crisis.
The next most positive market is France, with 31% of firms reporting improved market conditions and 63% saying there was no change. Just 6% of French respondents – again on a good sample number – said conditions were deteriorating.
These figures reflect a shift to the middle ground among French companies, with a greater proportion of respondents reporting stable conditions compared to the previous survey in the first quarter, when 42% said conditions were improving, 12% saw a decline, and 46% reported that the market remained steady.
In the UK and Ireland, the scales have shifted as the Brexit saga continues. Whereas the sentiment had remained positive up until the last survey, when 45% of respondents were enjoying buoyant market conditions and no one was suffering a fall in business, this time around 43% reported a decline in business conditions and just 14% said the market was improving. Though, it should be noted that the sample size was small.
Meanwhile, in Germany and Italy the responses were fairly evenly split – though, again, the sample sizes were small. Of the Italian respondents, 50% said conditions were improving while the other half said conditions were deteriorating, and none said the market was stable. 25% of German companies reported an improvement and 37% saw a decline in business, while 38% said conditions were stable.
Multinationals appear to have been feeling the pinch more than their smaller or national competitors, with half of the respondents reporting a decline in activity, compared to 33% who said conditions had improved. And in Russia, the sentiment is more negative, with half of the
Forward thinkingPERCENTAGE FORCASTING BUSINESS TO BE ‘BETTER’ OR ‘MUCH BETTER’ 12 MONTHS AHEAD (first-quarter 2019 in brackets)
TABLE 1
Spain 34% (59%)
France 47% (30%)
All Europe 43.3% (53.2%)
UK/Ireland 43% (60%)
Germany 57.1% (67%)
Multinationals 33% (50%)
the survey is the percentage of positive responses less the percentage of negative responses.
The drop in the balance figure for a number of the
FIGURE 1
Deteriorating Same Improving Balance of opinion
Q1-20
-42.6%
11.9%
33.7%
54.5%
Europe: Business conditions now
Q1/
11
Q1/
12
Q1/
13
Q1/
14
Q3/
11
Q3/
12
Q3/
13
Q2/
11
Q2/
12
Q2/
13
Q3/
14
Q1/
15
Q1/
16
Q3/
16
Q1/
17
Q4/
15
Q3/
15
Q2/
15
Q4/
14
Q2/
14
Q4/
10
Q4/
11
Q4/
12
Q4/
13
Q3/
17
Q1/
18
Q3/
18
Q1/
19
Q3/
19
Q1/
20
Worse Same Better Balance of opinion
FIGURE 3
Q1-20
-13.5%
26.0%
34.4%
39.6%
Europe: Time utilisation trend
Q1/1
1
Q1/1
2
Q1/1
3
Q1/1
4
Q3/1
1
Q3/1
2
Q3/1
3
Q2/1
1
Q2/1
2
Q2/1
3
Q3/1
4
Q1/1
5
Q1/1
6
Q1/1
7
Q3/1
6
Q4/1
5
Q3/1
5
Q2/1
5
Q4/1
4
Q2/1
4
Q4/1
0
Q4/1
1
Q4/1
2
Q4/1
3
Q1/1
8
Q3/1
7
Q3/1
8
Q1/1
9
Q3/
19
Q1/
20
FIGURE 2
Q1-20
-18.6%
27.5%
26.5%
46.1%
Worse Same Better Balance of opinion
Europe: Expectations for year from now
Q1/
11
Q1/
12
Q1/
13
Q1/
14
Q3/
11
Q3/
12
Q3/
13
Q2/
11
Q2/
12
Q2/
13
Q3/
14
Q1/
15
Q1/
16
Q3/
16
Q1/
17
Q4/
15
Q3/
15
Q2/
15
Q4/
14
Q2/
14
Q4/
10
Q4/
11
Q4/
12
Q4/
13
Q3/
17
Q1/
18
Q3/
18
Q1/
19
Q3/
19
Q1/
20
respondents saying conditions had deteriorated and the other half experiencing no change; none of the Russian respondents saw an increase in activity.
The perceived slowing of the market is mirrored by the general perception of lower year-on-year growth, when comparing the third quarter of 2019 with the equivalent period in 2018.
Taking Europe as a whole, 47% reported year-on-year growth, representing a drop from the 52% recorded in the previous RentalTracker six months ago. Also, the overall balance figure for year-on-year growth came to 36%, which is below the 42% recorded in the first quarter of 2019 and continues the downward movement since the record
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INSIDE: REASONS TO RENT 56 | RENT-OR-BUY: THE COST CALCULATION 59 P R O D U C T D E S I G N 6 0 | B I G N A M E S I N R E N T A L 6 3 | N OT J U S T E Q U I P M E N T 7 7
A KHL GROUP PUBLICATION
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IRN 09-10 2016 Rewards of Rental Supplement.indd 55 06/10/2016 13:29:36
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THE PREMIER AWARDS FOR THE EUROPEAN RENTAL INDUSTRY
A HIGH LEVEL FORUM FOR DEBATE AND EDUCATION
The International Rental Conference (IRC) is a one-day event dedicated to the equipment rental industry in China and wider Asia. The eighth event, to be held in Shanghai on 25 October 2021 (the day before APEX Asia), will build on the success of previous conferences and again feature a line-up of leading international speakers sharing their expertise with counterparts in Asia.
To be held on 16 June 2021, alongside the ERA Convention, International Rental Exhibition and APEX in Maastricht, the Netherlands, the European Rental Awards are co-organised by the ERA and IRN. Open to any rental company or manufacturer operating in Europe, they are a chance to celebrate excellence in the industry and promote good practice and innovation.
l China is the fastest growing rental market in the world.
l Chinese rental companies are actively looking to expand into new rental product areas, make sure they are aware
of your company.l Major global rental companies are
investing in the Chinese rental market.l Excellent networking opportunity for
both existing and new clients.
CONFERENCE
INTERNATIONAL
AS
IA
l Demonstrate industry leadership and commitment to the industry.
l Extensive exposure to senior rental company executives.
l Strengthen brand exposure & loyalty.l Gain additional marketing and
brand exposure through IRN magazine, Awards website, newsletters, etc.
IRE 2021 will give exhibitors and the rental industry the perfect opportunity to meet and assist the rental industry as it recovers from the effects of the pandemic.
Booked a stand at the 2021 IRE event? Make sure you maximise traffic to your stand, by contacting us regarding promoting your stand details through our print and digital versions of IRN Magazine, as well as promotional opportunities through the IRN website and digital newsletters.
WHO VISITS?l Equipment rental companiesl Building companies and contractorsl Specialist rental companies (power, pumps, events, etc.)l Aerial platform rental specialists (also attending APEX)l Users of compact construction equipmentl Industrial equipment rentall Small tool rentall Landscaping/Groundcare rental
WHY SPONSOR?
IRN EVENTS
WHY SPONSOR?
www.khl.com/rentalawards
www.ire.com
www.khl-irc.com
MEET THE BIGGEST RENTAL EQUIPMENT BUYERS FROM AROUND THE WORLD
For sponsorship opportunities please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
Maastricht MECC, The Netherlands. 15-17 June 2021. SOLD OUT!
JOIN THE WAITING LIST
www.khl.com/irn
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WALLPAPER SPONSORSHIP
& TAGGING
Sponsor an individual feature online and your company brand will benefit from 12 months exposure with wallpaper pinned to the top of the featured article.PRICE PER YEAR FROM
2,000 2,600
Buy a pre-determined tag and benefit from your wallpaper appearing alongside every story that a reader searches for that term.PRICE PER MONTH FROM
2,000 2,600
KHL’s DIGITAL SOLUTIONS
KHL DIGITAL TEAMKHL has a dedicated digital team that focuses on the growing demands for digital marketing. Compared to print and other marketing channels, digital is both complex and technical. The new team will provide support and expert advice through the entire digital campaign process.l Manage and optimise digital
campaigns.
l Work with clients proactively before, during and after campaigns to maximise performance.
l Provide advice, recommendations and examples to ensure that campaigns are effective and deliver expected results.
REMARKETING
Amplify your message and engage with a targeted audience that is interested in your products and services.
Remarketing is the process of (anonymously) following or tracking website visitors online after they have left a website where they are served advertisements via a cookie.
BASE COST 6,500 7,500
Includes project setup, brand safety, 250,000 impressions and optimization.
ADDITIONAL IMPRESSIONS 2,600 3,000
Per 250,000 impressions.
e-CASTS
Promote your company’s products, services or announcements through e-mail sent directly to International Rental News readers.
Target by business type and/or specific regions/countries.$0.65 �0.60/NAME
1,800 minimum 2,000 minimum
$0.75 �0.65/LEAD GENERATION 2,200 minimum 2,500 minimum
What is remarketing?Remarketing is the process of (anonymously) following or tracking website visitors online after they have left a website site where they are served advertisements via a cookie. A cookie is a piece of data that embeds itself in the browser of the user, enabling tracking of the websites they visit.
Who is remarketing good for?Remarketing is an effective and helpful digital marketing strategy for every type of business, selling any kind of product or service. Small to medium sized businesses, and large corporations alike can benefit from remarketing.
What does this mean for visitors?Remarketing is designed to make the advertising experience as friendly to the consumer as possible. People are constantly bombarded by advertisements for things they are not interested in. Remarketing tries to combat this, connecting customers to business as easily and painlessly as possible.
How KHL’s remarketing advertising works
REGULAR VISITORSDIRECTORIES/GUIDESSEARCH ENGINE RESULTCONFERENCES & AWARDSEXHIBITIONSPODCASTS & VIDEOSGOOGLE AD-WORDS
16 MAGAZINES
4 NEWS APPS
15 NEWSLETTERS
54 SOCIAL MEDIA ACCOUNTS
WEBSITES INCLUDEKHL Construction KHL PowerKHL Lectura SpecsOff-Highway Research
Unique targeted advertising to construction and power professionals.
KHL uses this unique captured data to amplify your message to a targeted audience of users and buyers, displaying your message on other sites they visit.
Visitors to KHL sites pick up tracking cookies in their browsers
TWITTER FACEBOOK LINKEDIN GOOGLE AD NETWORK YOUTUBE INSTAGRAM
EXAMPLES OF HOW THE BANNERS COULD BE DISPLAY
KHL draws 300,000+ unique visitors per month to its sites
For more information, or to advertise please contact Peter Watkinson: [email protected] | T: +44 (0)1892 786240
www.khl.com/irn
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KHL’s DIGITAL SOLUTIONS Continued
White Papers, which explain technical issues on topics such as the environment, health & safety and machine efficiency, are very effective lead generators. Promote your White Paper throughout the magazine’s website in prominent positions to deliver targeted sales.PRICE ON APPLICATION
Sponsored content creates reader engagement when written in a newsworthy format. It displays in a prominent position on the magazine homepage.PRICE PER MONTH FROM
4,450 5,000
Sponsored videos of 1-3 minutes are ideal in capturing your audience. Placed on a high-profile portal on the magazine homepage and on KHL’s YouTube channel. PRICE PER MONTH FROM
3,100 3,500
SPONSORED CONTENT & VIDEOS
WHITE PAPERS
www.khl.com
Business transformation in 2018:operational challenges and IT solutions
in the construction equipment market
January 2018
A White Paper by KHL Group and International Rental News sponsored by Infor
Copyright © 2018 KHL Group, All rights reserved
Branding on a newsletter dedicated to your company sent to our readers. Supply content and artwork and our production team will design a newsletter to send out on your behalf. A great way to advertise your products and services in a format our readers are familiar with.PRICE PER ISSUE FROM
6,500 8,450
SPONSORED NEWSLETTER
Engage and interact with an international audience. Share your content for conferences, technical topics, marketing, online courses, and so much more.
Our Digital Team will provide the insight and support to make your webinar a success without the headache. We can provide the total webinar service with hosting, moderating, promoting and recording, or any element of that.CONSULT PUBLISHER FOR PRICING
WEBINARS
For more information, or to advertise please contact Peter Watkinson: [email protected] | T: +44 (0)1892 786240
www.khl.com/irn
DIGITAL REPORTING METRICS
Our new online Dashboard gives you direct access to all your digital campaign results in near real time via direct APIs to the source data.
To help you navigate the success of a campaign, KHL provides in-depth reporting metrics in a clear and concise format allowing you to determine at a glance the performance of your advertising creative and spend.
DIGITAL REPORTING DASHBOARDS FROM KHL
l Easily see the ROI of your campaign
l Compare results
l Identify trends
l Review effective creatives
Click for more information
For more information go to:
www.khl.com/dashboard
For more information, or to advertise please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
www.khl.com/dashboard NE
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The international group, with offices in North and South America, China, India, UK, Germany and Italy with supporting offices across the globe, offers the following products and services:
l MAGAZINES
l NEWSLETTERS
l WEBSITES
l e-COMMERCE STORES
l DIGITAL MARKETING
l CONTRACT PUBLISHING
l MOBILE APPS
l EVENTS/EXHIBITIONS
l SOCIAL MEDIA
l DIGITAL MAGAZINES
l BENCHMARK STUDIES
l SPECIAL REPORTS
KHL IS THE LARGEST AND MOST-RESPECTED PROVIDER OF INTERNATIONAL INFORMATION FOR THE CONSTRUCTION AND POWER SECTORS
NEWSLETTERSn Access International Newslettern Access, Lift & Handlers Newslettern COMPRESSORTech2 Newslettern Construção Latino-Americann Construcción Latinoamericann Construction Europe Newslettern Construction Technology Newsn Demolition & Recycling International
Newslettern Diesel & Gas Turbine Worldwide
Newslettern Diesel News Networkn ERA Rental Weeklyn International Rental News Newslettern KHL Crane Marketn NewPowerProgressn Off-Highway Research Global Market
Briefingn World Construction Week Chinan World Construction Weekn World Crane Week
www.khl.com/newsletters
MAGAZINESn Access Internationaln Access Lift and Handlersn American Cranes and Transportn COMPRESSORtech2
n Concreto LatinoAmericanan Concreto Latino-Americanan Construção Latino-Americanan Construcción LatinoAmericanan Construction Europen Demolition & Recycling Internationaln Diesel & Gas Turbine Worldwiden Diesel Progressn Diesel Progress Internationaln International Constructionn International Construction
Turkiyen International Cranes and Specialized
Transportn International Rental Newsn New Power Progressn Vinc Proje Tasimaciligi
www.khl.com/subscriptions
www.khl-events.com www.khl-infostore.com
KHL PORTFOLIO
EVENTSn ALH Conference and Awardsn Cranes and Transport Latin American Cranes and Transport Middle Eastn Demolition Conference Turkeyn Diesel Progress Summitn ESTA Awards of Excellencen European Rental Awardsn International Awards for Powered
Accessn International Cranes & Transport
Asia Pacificn International Cranes & Transport
Turkeyn International Rental Conference Asian International Tower Cranes
Conferencen New Power Progress Summitn Off-Highway Global Briefingn Rental Turkey Conferencen Tower Cranes North American World Crane and Transport Summitn World Demolition Summit
EXHIBITIONSn APEXn APEX Asian International Rental Exhibition
NEWSLETTERS: EXHIBITIONS & EVENTSn APEX Daily & Previewn Bauma China Daily & Previewn Bauma Daily & Previewn bC India Daily & Previewn Conexpo Daily & Previewn Diesel Progress Summit Newslettern Intermat Daily & Previewn International Tower Cranes
Newslettern IRE Daily & Previewn Live@Agritechnican Live@Intermatn World Demolition Summit Newsletter
www.khl.com/newsletters
EQUIPMENT GUIDESn Access Yearbookn American Cranes & Transport
Sourcebookn COMPRESSORTech2 Sourcing
Supplementn Demolition and Recycling Buyers’
Guiden Power Sourcing Guiden World Crane Guiden Yellow Book
For more information, or to advertise please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
www.khl.com/advertising
NE
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www.khl.com/irn
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PRINT ADVERTISING RATES
EURO RATESNUMBER OF INSERTIONS: 1 8 1 8
FULL PAGE �5,350 �4,290 $5,770 $4,610HALF PAGE ISLAND �3,700 �2,970 $3,920 $3,130HALF PAGE �3,200 �2,560 $3,400 $2,720THIRD PAGE �2,370 �1,900 $2,470 $1,980QUARTER PAGE �1,850 �1,490 $1,960 $1,570IRN100 STRIP ADVERT �5,200 $5,60030% surcharge for cover positions
Promote your company and its products/services to global rental buyers within each issue of International Rental News and benefit from a regular presence in the only international equipment rental magazine.
The Products & Services directory is available on the International Rental News website, giving advertisers increased exposure and a direct link to their web page.
CLASSIFIED PRODUCTS & SERVICES DIRECTORY
US$ RATES
49
DIESEL TANKS
We tender your Energy!
ADR approved mobile, bunded tanks for storage of (gas)oil from 200L
until 3000L
T: +31 (0)513-633733E: [email protected]
www.tolsmatankbouw.nl
Tel: +44 1691 676235Tel: +44 1691 676239
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simply reliable
AC CESS PLATFORMS
AC CESS EQUIPMENT
To advertise in the Products & Serv ic es Di rec to ry please contact Eleanor Shefford on: Tel: +44 (0)1892 786236 e-mail: [email protected]
PRODUCTS/SERVICES DIRECTORY
LIGHTING TOWERS
Ensure your rental and service requirements are
met with Froment loadbanks that deliver
[email protected]+44 (0) 1780 480 033
Froment is a brand of ASCO PowerTechnologies. For more information:
The ASCO and ASCO Power Technologies marks are owned by Emerson Electric Co. or its affiliates and utilized herein under license. ©2017 ASCO Power Technologies. All Rights Reserved.
IRN SEPTEMBER 2018
With our center of operations based in Singapore, we have now built a network across Southeast Asia and China.
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Authorised Distributor:
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To advertise your current vacancies here,
please contact:Eleanor Shefford: [email protected]
Tel: +44 (0)1892 786236
GENERATORS LIGHTING TOWERS
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MAGAZINE
13,742CIRCULATION
8ISSUES PER YEAR
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
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Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
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Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
For more information, or to advertise please contact Ollie Hodges: [email protected] | T: +44 (0)1892 786253 | M: +44 (0)7912 216241
www.khl.com/irn
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MAGAZINE SPECIFICATIONS
BLEED SIZE l Please add 3mm (0.125in) bleed to all
edges of full page and DPS ad sizes.
COLOUR l CMYK only – do not use RGB or spot
colour.
BONUS DIGITAL ISSUE l All advertisements are included in the
digital version of the magazine and are linked to the company website or direct to a specific URL. Please supply high resolution pdf files.
RICH MEDIA l Link additional video, audio or images
to your digital advertisement, free of charge, when viewed via the International Rental News App. Please talk to your local sales contact.
DOUBLE PAGE SPREAD
HALF PAGE HORIZONTAL
HALF PAGE ISLAND
THIRD PAGE HORIZONTAL
FULL PAGE
THIRD PAGE VERTICAL
HALF PAGE VERTICAL
QUARTER PAGE
420mm x 297mm(16.5in W x 11.75in H)
184mm x 124mm(7.25in W x 4.875in H)
117mm x 184mm(4.625in W x 7.25in H)
184mm x 85mm(7.25in W x 3.35in H)
210mm x 297mm(8.25in W x 11.75in H)
57mm x 268mm(2.25in W x 10.5in H)
86mm x 268mm(3.375in W x 10.5in H)
86mm x 124mm(3.375in W x 4.875in H)
MAGAZINE
13,742CIRCULATION
8ISSUES PER YEAR
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
WSrental
Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
Official magazine of the ERA
A KHL Group PublicationVolume 20 | Issue 6 | September 2020
INTERNATIONAL www.khl.com/irn
NE
WSrental
Roadbuildingp34
LIGHTING TOWERS | ACCESS | REGIONAL REPORT: JAPAN | LATAM RENTAL 45
EXCLUSIVE INTERVIEWS:
Kay Städing, HKL Baumaschinenp40
Tony English, The Home Depotp14
For more information contact: [email protected] | +44 (0)1892 786262
www.khl.com/irn
NE
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www.khl.com/irn
CONTACT US
UNITED KINGDOM (Head Office)KHL Group LLPSouthfields, Southview Road, Wadhurst, East Sussex, TN5 6TP, UKTel: +44 (0)1892 784 088
GERMANY OFFICE KHL Group, Niemöllerstr. 973760 Ostfildern (Stuttgart), Germany.Tel: +49 (0)711 3416 7471
USA WAUKESHA OFFICE 20855 Watertown Road, Suite 220, Waukesha, WI 53186-1873, USA Tel: +1 262 754 4100
USA HEAD OFFICE KHL Group Americas LLC3726 East Ember Glow Way, Phoenix, AZ 85050, USATel: +1 480 659 0578
USA CHICAGO OFFICE KHL Group Americas LLC205 W. Randolph Street, Suite 1320, Chicago, IL 60606, USATel: +1 312 496 3314
CHINA OFFICE KHL Group China Room 769, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing 100027, P.R. China Tel: +86 (0)10 6553 6676
SOUTH AMERICA OFFICE KHL Group Américas LLC Av. Manquehue 151, of 1108, Las Condes, Santiago, Chile Tel: +56 2 2885 0321
KHL OFFICES
www.khl.com
INTERNATIONAL RENTAL NEWS TEAM
GLOBAL SALES REPRESENTATIVESUK/IRELANDOllie HodgesTel: +44 (0)1892 786253e-mail: [email protected]
FRANCE/BELGIUMHamilton PearmanTel: +33 (0)1 45930858 e-mail: [email protected]
SPAIN/GERMANYPetra KaiserTel: +49 (0)711 3416 7472e-mail: [email protected]
ITALYFabio Potestà Tel: +39 010 5704948e-mail: [email protected]
THE NETHERLANDS Arthur SchavemakerTel: +31 (0)547 275005e-mail: [email protected]
TURKEYEmre ApaTel: +90 532 3243616 e-mail: [email protected]
SWEDEN/FINLAND/ DENMARK/NORWAY Bridget Leary Tel: +44 (0)1892 786220 e-mail: [email protected]
AUSTRIA/SWITZERLAND/EASTERN EUROPESimon BattersbyTel: +49 711 34 16 74 70e-mail: [email protected]
NORTH AMERICAWil HollowayTel: +1 312 929 2563e-mail: [email protected]
Thomas KavoorasTel: +1 312 929 3478e-mail: [email protected]
Alister WilliamsTel: +1 843 637 4127e-mail: [email protected]
CHINA Cathy Yao Tel: +86 (0)10 65536676 e-mail: [email protected]
JAPAN Michihiro Kawahara Tel: +81 (0)3 32123671 e-mail: [email protected]
KOREASimon KellyTel: +44 (0)1892 786223e-mail: [email protected]
OLLIE HODGESSales managerTel: +44 (0)1892 786253e-mail: [email protected]
BELINDA SMARTEditorTel: +44 (0)1892 786209e-mail: [email protected]
SIMON KELLYGroup sales managerTel: +44 (0)1892 786223e-mail: [email protected]
MURRAY POLLOKManaging editorTel: +44 (0)1505 850043e-mail: [email protected]