Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Book

The information in this document involves product summaries found in theYellow Pages® and White Pages® Brand Awareness Products Advertising Rules document.

(http://about.sensis.com.au/Download-Sensis-Advertising-Rules/).In cases of a conflict between the two documents, the Advertising Rules takes precedence.

Index

1

Artwork Guidelines for

Yellow Pages® - Book

Awareness Advertising(Valid from July 2016)

Submitting or Changingyour Artwork

To submit or change your artwork, just call

13 23 78 or email digitalenquiries@sensis.com.au.

We'll get it sorted.

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book

Yellow Pages® Book - General Information

2

Index

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

IMPORTANT NOTE

• All ads must conform to the current Yellow Pages® Advertising Rules and are subject to theSensis Product Contract Terms (”Terms”)

• Sensis reserves the right to change any of the information in this document at any timewithout notice.

• Advertiser acknowledges that they are the owner of, or legally authorised to use, any business name,trade mark, trade name, design, logo, photograph, illustration, graphic, artwork or other materialforming part of the advertising products and that you indemnify Sensis Pty Ltd and Telstra CorporationLtd ABN 33 051 775 556 in accordance with the Terms. For more information, customers are to contacttheir Yellow Pages® Media Sales Advisor.

• Responsibility for the quality and suitability of all supplied artwork files rests with the Advertiser.

DEADLINES FOR SUBMITTING ARTWORKFor Yellow Pages® Book adverts, please check the publishing schedule at the Yellow Advertising website http://www.sensis.com.au/assets/PDFdirectory/Yellow-Pages-Close-Dates.pdfto ensure advertiser get their artwork in on time.

BRAND AWARENESS PRODUCT OVERVIEW.Awareness products offer a creative way of advertising in key parts of the Yellow Pages® directories such as the Front Cover, Back Cover andInside Front and Back Covers, to name a few. They offer unique ways for businesses to get their messages across to Yellow Pages® directoryusers all year round.A variety of products are available, each designed to create different advertising opportunities including branding, presence, exposure andpromotion.

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book Brand Awareness ProductsThese products provide options for high impact advertising on and in selected Yellow Pages ® Books

Divided into two categories, the Yellow Pages®

Brand Awareness advertising products can draw attention to an advertisers business and help it to stand out from their competitors.

Brand Building advertisingHighly visible products designed to create

In-The-Car BooksThe sizes to the left are for the new format fullsized books. In-The-Car Advertisements 75%of these sizes. Please supply it at 100% of thesizes listed on this page.

Please note, that not all products are availablefor In-The-Car books.

awareness of branding among all Yellow Pages ® Book users. The category of Brand Building products includes:

• Front Cover Billboard• Onsert• Inside Front Cover• Inside Back Cover• Outside Back Cover

COVER PRODUCTSFront Cover Billboard Outside Back Cover

Width: 85.0mm Height: 25.4mm Width: 168.3mm Height: 228.6mm

Inside Front Cover Inside Back Cover

Width: 168.3mm Height: 228.6mm Width: 168.3mm Height: 228.6mm

Onsert

Variable: Subject to Approval

3

Index

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Yellow Pages® Book - Brand Awareness Product Sizes

Front Cover Billboard 63.7 19

Outside Back Cover 126.2 171.4

Inside Back Cover 126.2 171.4

Inside Front Cover 126.2 171.4

Width Height

IN-THE-CAR - SIZES (mm)

SPECIAL PLACEMENT

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book

ARTWORK TEXT MINIMUM

SIZE (POINTS)

Black text on a white background or the Yellow

Pages® yellow background

6 regular

Black text on coloured background 7 medium

White text on a black background 7 medium

Coloured (incl. grey) Text (any background -must be legible)

8 bold

White text on coloured background 8 bold

All ‘fine’ and ‘light’ font weights 10 light/fine

All script fonts 10 regular

IMAGE Type RESOLUTION

Images with Text(Greyscale & Colour) 400dpi

Images without Text(Greyscale & Colour) 200dpi

Line Art (black & white) 1200dpi

Image Resolutions

Text Sizes

for more details about standard art requirements see;

Artwork Guidelines forYellow Pages® - Book

Display Advertising

Index

4Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Yellow Pages® Book - Standard Art Requirements

VECTOR BASED IMAGE REQUIREMENTS

• Save files as EPS or PDF format

• Artwork must be saved as CMYK

• All transparencies must be flattened

• All text must be converted to outlines/curves/ paths

• All overprinting must be removed

• Linked/embedded images in vector based art must meet the Pixel Based Image Requirements below

• A copy of the original image must also be supplied as a separate file

PIXEL BASED IMAGE REQUIREMENTS

• We prefer files to be saved with layers

• When possible supply the file at the correct image/ad size

• Resolution DPI - 200dpi (images without text) - 400dpi (images with text/logo)

• Photoshop File Compression, only LZW compression is to be used

DEADLINES FOR SUBMITTING ARTWORKFor Yellow Pages® Book adverts, please checkthe publishing schedule at the Yellow Advertisingwebsite

YELLOW PAGES CALL TRACKINGIf the advert is part of the Yellow Pages® CallTracking Program, phone numbers in the advertare replaced with ones provided by Sensis.

Calls to these numbers are counted via theCall Tracking Program and the totals are reportedon Advertising Performance report.

All eligible numbers that can be replaced witha Call Tracking Number will be replaced.

to ensure advertiser gets their artwork in on time.

https://www.sensis.com.au/assets/PDFdirectory/Yellow_Pages_Close_Dates.pdf

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Book

FRONT COVER BILLBOARD

Notes

Size85.0 Width (mm)

25.4 Height (mm)

Resolution 300 DPI

Images need to be saved ideally at 100% or larger, (slight variances will be accepted).Content restrictions, see full description

Size63.8 Width (mm)

19.05 Height (mm)

This is the size this product is printed at, please provide at work at the larger size as this is what is stored on our system.

Description

Front Cover Billboard advertising aims to be a high impact branding opportunity for businesses located on the cover of all Yellow Pages® and White Pages® directories. Front Cover Billboard advertising is an opportunity for businesses to communicate their brand and tactical message through a mass media communication channel.

Mandatory Information

Business/Company/Government Department/Organisation name

Optional Information

Images representing the business or products;

Logo, in the form of Logos or Brands representing the advertiser and which the advertiser is authorised to use;

Slogan and/or Tactical message for the business of up to ten (10) words (note: message must be readable. Ampersand (&) is included as a word);

Internet address and/or email address;

Maximum three (3) contact number(s);

Location or Address Details;

Specialisation of business;

Reference to other Brand Awareness Products

Product and/or service details; and/or

Mobile Codes & SMS Keywords (except in Yellow Pages® In the Car).

Note on Mobile Codes: Due to the compact size of the Front Cover Billboard advertisements the disclaimer & the call-to-action are not restricted to be located directly below the Mobile Code – they may be located elsewhere in the advertisement.

Constraints

None (must apply with Standard advertising rules & advertising criteria)5

IndexYellow Pages® Book - Front Cover Billboard

IN-THE-CAR PRINTED AT

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book Description

An Onsert (where available) is any product that is placed on or attached to the front of the directory (except Front Cover Billboard).

Sensis in its sole discretion may determine the most appropriate size and means of attachment of the Onsert to the directory. Please note an onsert advertiser will not be accepted if a Front Cover Billboard issold to a business that is in the same or similar industry and/or is considered competitive. Mandatory Information

Business/Company/Government Department/Organisation name

If an electronic product there must be a printed disclaimer (refer to Disclaimer information below)

Optional Information

Images representing the business or products;

Logo, in the form of Logos or Brands representing the advertiser;

Slogan and/or Tactical message for the business;

Internet address and/or email address;

Contact number(s);

Location or Address Details, if required;

Specialisation of business;

Product and/or service details; and/or

SMS keywords/Mobile Codes.

Detailed information on the business & services that it provides

Constraints

None (must apply with Standard advertising rules & advertising criteria)6

Index

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Yellow Pages® Book - Onsert

Size110 Width (mm)

80 Height (mm)

Resolution -

Notes

ONSERT

To be provided by Advertiser.

Subject to approval from Yellow Pages®

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book

INSIDE FRONT / BACK COVER

IN-THE-CAR PRINTED AT

Size168.3 Width (mm)

228.6 Height (mm)

Resolution 300 DPI

Notes

Images need to be saved ideally at 100% or larger, (slight variances will be accepted).

Size126.2 Width (mm)

171.5 Height (mm)

This is the size this product is printed at, please provide at work at the larger size as this is what is stored on our system.

Description

Inside Front Cover advertising provides a highy visible advertising opportunity for advertisers to promotetheir Brands, Product and Business through a major distribution and impact medium located on the insideof the back cover of selected Yellow Pages® and White Pages® directories.

Inside Back Cover advertising provides a highy visible advertising opportunity for advertisers to promotetheir Brands, Product and Business through a major distribution and impact medium located on the insideof the back cover of selected Yellow Pages® and White Pages® directories.

Mandatory Information

Business/Company/Government Department/Organisation name

Optional Information

Images representing the business or products;

Logo, in the form of Logos or Brands representing the advertiser;

Slogan and/or Tactical message for the business;

Internet address and/or email address;

Contact number(s);

Location or Address Details, if required;

Specialisation of business;

Product and/or service details;

Special Awards; and/or

Mobile Codes.

SMS keywords

Constraints

None (must apply with Standard advertising rules & advertising criteria)7

Index

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Yellow Pages® Book - Inside Front Cover & Inside Back Cover

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8

Book

Size168.3 Width (mm)

228.6 Height (mm)

Resolution 300 DPI

Images need to be saved ideally at 100% or larger, (slight variances will be accepted).

Size126.2 Width (mm)

171.5 Height (mm)

This is the size this product is printed at, please provide artwork at the larger size as this is what is stored on our system.

Description

Outside Back Cover advertising is available for businesses, companies and organisations as an opportunity to communicate their organisation and brand through a wide communications channel.

This form of advertising appears on the outside back cover of each directory product (where available) within the attached specifications (see Placement and Dimensions) mandatory with a bordered area surrounding the back cover advertising.

Mandatory Information

Business/Company/Government Department/Organisation name

Optional Information

Images representing the business or products;

Logo, in the form of Logos or Brands representing the advertiser;

Slogan and/or Tactical message for the business;

Internet address and/or email address;

Contact number(s);

Location or Address Details, if required;

Specialisation of business;

Product and/or service details;

Special Awards; and/or

Mobile Codes

SMS keywords

Constraints

None (must apply with Standard advertising rules & advertising criteria)8

Index

Confidential and copyright of Sensis Pty. Ltd. 2014 - Art Guidelines for YP Awareness Products - 08/2016

Yellow Pages® Book - Outside Back Cover

OUSTSIDE BACK COVER

IN-THE-CAR PRINTED AT

Notes

General Information 2

Brand Awareness Product Sizes 3

Standard Art Requirements 4

Front Cover Billboard 5

Onsert 6

Inside Front Cover & Inside Back Cover 7

Outside Back Cover

8