Group 1 1

Information Technology:Management Overview of Dirt Bikes USA

Submitted By:Akhil SidhwaniShantanu RastogiSiddharth Rajvanshi

Group 1 2

Dirt Bikes:

A Dirt Bike is an off-road motorcycle that is built to be light weight, powerful, fast, and nimble.Several variations of the dirt bike exist for different

purposes, from racing to touring and beyond, and the size and function of the dirt bike depends not only on the type of riding being done, but also the person riding the particular dirt bike.

The most common type of dirt bike is the Motocross bike. A Motocross bike is designed primarily for off-road racing; these dirt bikes are built to be fast and strong without adding too much to the overall weight of the bike.

Group 1 3

Initiation of Dirt Bike USA: Founded in 1991. Founded by Carl Schmidt and Steven McFadden. Saw the potential in Dirt Bikes as both sporting and racing

motorcycles. Initially, developed frames for dirt bikes. Later, started using these frames to build their own dirt bike

models. Use motorcycle engines from Honda and Rotax Motors

(Austria). Opened, small production facility in Carbondale.

Group 1 4

Dirt Bikes USA: Goals & Culture Long term goal- to maintain the high quality standards of all

of their models Marketing goal- to create bikes that preformed and looked

better than their foreign competition. The Dirt Bikes USA culture comes from their values of family,

teamwork, exceptional quality, and attention to detail.

Group 1 5

Dirt Bikes USA: Products & Services Products:

Enduro 250. Enduro 550. Moto 300. Moto 450. Parts and Repair Services.

Distribution Network: Midwest and Western United States: 40 distributors. Europe: Independent distributors. Heavy Promotion: Racing Events. Online Purchasing.

Group 1 6

Dirt Bikes USA: Hierarchy

CEO & COO

Production (99)

Parts (4) Shipping & Receiving (5) Manufacturing Service (10) Design &

Engineering

Administration (10)

Marketing & Sales (6)

Total Employees: 120 Managers: 5 Basic Employees: 80 Hierarchical Organizational Structure.

Group 1 7

Dirt Bikes USA: Information Technology

IT software that can track Real Time Sales.Like: Software King or Pipeline Deals.

Payroll software to have all details of Employees.Online Booking Software for Bikes booking & orders.Online Payment portal for Credit cards & Debit cards.Internet portal to connect different dealers.

Group 1 8

Dirt Bikes USA: Financials 1999 – 2002 Dirt Bikes USA is a Profitable Company. Increase in Sales:

1999 – 2000: $1,200,000. 2000 - 2001: $1,700,000. 2001 – 2002: $600,000.

Revenue 2000 2001 2002Net Sales 61,529 64,063 60,144

Cost of Goods sold 41,072 43,155 45,835 Gross Profit 20,457 20,908 14,309

Amount is in Thousand of Dollars.

Group 1 9

Dirt Bikes USA: Financials 1999 – 2002: Domestic Sales to International Sales is between

8% & 10%.

Domestic vs. International Sales

1998 1999 2000 2001 2002

Domestic 5723 6843 8254 8889 8530

International 528 640 911 889 762

TOTAL 6251 7483 9165 9778 9292

% International 8.4% 8.6% 9.9% 9.1% 8.2% Amount is in Thousand of Dollars.

Group 1 10

Dirt Bikes USA: Financials (Cont.)

Sales by ModelModel 1998 1999 2000 2001 2002

Enduro 250 1201 1663 2291 2312 2195

Enduro 550 2832 3290 3759 4078 3647

Moto 300 1755 1932 2454 2615 2627

Moto 450 463 598 661 773 823

TOTAL 6251 7483 9165 9778 9292

Amount is in Thousand of Dollars.

Group 1 11

Conclusion:

Group 1 12

Thank You …