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    Chapter 2: Information Systems inthe Enterprise

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    An Information System is an organized combination of people,

    hardware, software, communication networks and the data resources thatcollects, transforms and disseminates information in a organization.

    Computer-based Information System

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    INFORMATION

    TECHNOLOGY

    Hardware

    Software

    Databases

    Networks

    Other related

    components

    are used to build

    INFORMATIONSYSTEMS

    Payroll

    System

    Inventory

    System

    Marketing

    System

    Customer

    Service

    System

    IS Vs IT

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    Expanding Roles of IS1. Data Processing: 1950s-1960s

    2. Management Reporting: 1960s-1970s

    3. Decision support: 1970s-1980s

    4. Strategic and End User Support: 1980s-1990s

    5. Global Internetworking: 1990s-2000s

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    KINDS OF INFORMATION SYSTEMS

    Organizational Hierarchy

    Organizational Levels

    Information Systems

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    Classification of IS

    Information Systems

    Operations

    Support System ManagementSupport System

    Transaction

    processing

    systems

    Process control

    systems

    Office

    automation

    systems

    Management

    information

    systems

    Decision

    support

    systems

    Executive

    information

    systems

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    KINDS OF INFORMATION SYSTEMS

    SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN

    KIND OF SYSTEM GROUPS SERVED

    STRATEGIC LEVEL SENIOR MANAGERS

    MANAGEMENT LEVEL MIDDLE MANAGERS

    OPERATIONAL OPERATIONALLEVEL MANAGERS

    KNOWLEDGE LEVEL KNOWLEDGE &DATA WORKERS

    RESOURCESMARKETING & ENGINEERING

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    Four General Kinds of IS Operational-level systems

    support operational managers by monitoring

    the day-to-days elementary activities andtransactions of the organization. e.g. TPS. Knowledge-level systems

    support knowledge and data workers in

    designing products, distributing information, andcoping with paperwork in an organization. e.g.KWS, OAS

    Management-level systems support the monitoring, controlling, decision-

    making, and administrative activities ofmiddlemanagers. e.g. MIS, DSS

    Strategic-level systems support long-range planning activities ofsenior

    management. e.g. ESS

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    A Framework for IS(with respect to support provided)

    Executive Support Systems (ESS)

    Management Information Systems (MIS) Decision Support Systems (DSS)

    Knowledge Work Systems (KWS)

    Office Automation Systems (OAS) Transaction Processing Systems (TPS)

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    Transaction Processing Systems (TPS)

    Computerized system that performs and recordsthe daily routine transactions necessary toconduct the business; these systems serve theoperational level of the organization

    TYPE: Operational-level INPUTS: transactions, events PROCESSING: updating

    OUTPUTS: detailed reports USERS: operations personnel, supervisors DECISION-MAKING: highly structured

    EXAMPLE: payroll, accounts payable

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    A Symbolic Representation for a payrollTPS

    Payrol l SystemManagement

    Reports

    On-line

    queries

    Payroll

    master

    file

    Employee data (various departments) To general ledger: wages and salaries

    Government documents

    Employee checks

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    Typical Applications of TPS

    TYPE OF TPS SYSTEM

    Sales/ Manufacturing! Finance/ Human Other typesmarketing production accounting resources (e.g., university)

    systems systems systems systems

    Major functions Sales management Scheduling Budgeting Personnel recard Admissions

    of system Market research Purchasing General ledger Benefits Grade records

    Promotion Shipping/receiving Billing Cornpensation Course records

    Pricing Engineering Cost accounting Labor relations Alumni

    New products Operations Training

    Major Sales order Materials resource General ledger Payroll Registration system

    application information system planning systems

    systems Market research Purchase order Accounts Employee records Student transcript

    system control systems receivable/payable systemPricing system Engineering Budgeting Benefit systems Curriculum class

    systems control systems

    Quality control Funds managemenCareer path Alumni benefactor

    systems systems systems system

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    Office Automation Systems (OAS)

    Computer system, such as word processing,electronic mail system, and scheduling system,that is designed to increase the productivity ofdata workers in the office.

    TYPE: Knowledge-level INPUTS: documents, schedules PROCESSING: document management,

    scheduling, communication OUTPUTS: documents; schedules USERS: clerical workers

    EXAMPLE: document imaging system

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    Knowledge Work Systems (KWS)

    Information system that aids knowledge workers inthe creation and integration of new knowledge inthe organization.

    TYPE: Knowledge-level INPUTS: design specifications PROCESSING: modelling OUTPUTS: designs, graphics USERS: technical staff; professionals

    EXAMPLE: Engineering workstations

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    Decision Support Systems (DSS)

    Information system at the management level of anorganization that combines data and sophisticatedanalytical models or data analysis tools to supportsemi-structured and unstructured decision making.

    TYPE: Management-level INPUTS: low volume data PROCESSING: simulations, analysis

    OUTPUTS: decision analysis USERS: professionals, staff managers DECISION-MAKING: semi-structured

    EXAMPLE: sales region analysis

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    Characteristics of Decision-Support

    Systems

    1. DSS offer users flexibility, adaptability, and a

    quick response.

    2. DSS operate with little or no assistance fromprofessional programmers.

    3. DSS provide support for decisions and problems

    whose solutions cannot be specified in advance.

    4. DSS use sophisticated data analysis and

    modelling tools.

    M t I f ti S t

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    Management Information Systems(MIS)

    Information system at the management level of anorganization that serves the functions of planning,controlling, and decision making by providing routinesummary and exception reports.

    TYPE: Management-level INPUTS: high volume data PROCESSING: simple models OUTPUTS: summary reports USERS: middle managers DECISION-MAKING: structured to semi-structured

    EXAMPLE: annual budgeting

    Ch t i ti f M t i f ti

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    Characteristics of Management informationSystems1. MIS support structured decisions at the

    operational and management control levels.

    However, they are also useful for planningpurposes of senior management staff.

    2. MIS are generally reporting and control oriented.They are designed to report on existing operations

    and therefore to help provide day-to-day control ofoperations.

    3. MIS rely an existing corporate data-and data flows.

    4. MIS have little analytical capability.

    5. MIS generally aid in decision making using pastand present data.

    6. MIS are relatively inflexible.

    7. MIS have an internal rather than an external

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    Executive Support Systems (ESS)

    Information system at the strategic level of anorganization that address unstructured decisionmaking through advanced graphics andcommunications.

    TYPE: Strategic level INPUTS: aggregate data; internal and external PROCESSING: interactive OUTPUTS: projections USERS: senior managers DECISION-MAKING: highly unstructured

    EXAMPLE: 5 year operating plan

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    Model of a Typical Executive SupportSystem

    Internal Data

    TPS/MIS Data

    Financial DataOffice Systems

    Modeling/

    analysis

    External Data

    Dow Jones

    Gallup Pol lStandard &

    Poor's

    ESS

    workstationESS

    workstation

    ESSworkstation

    Menus

    Graphics

    Communications

    Local processing

    Menus

    Graphics

    Communications

    Local processing

    Menus

    Graphics

    Communicatio

    Local processin

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    Major Types of Information Systems

    Strategic Leve l Syste ms

    5-year

    sales trendforecasting

    5-year

    operatingplan

    5-year

    budgetforecasting

    Profit

    planning

    Manpower

    planning

    Management-Level SystemsSales

    management

    Sales region

    analysis

    InventoryControl

    Production

    Sche duling

    Annualbudgeting

    Cost

    analysis

    Capital

    Investment analysis

    Pricing/profitability

    analysis

    Relocationanalysis

    Contract cost

    analysis

    Knowledge-Level Systems

    Enginee ringworkstations

    Wordprocessing

    Graphicsworkstations

    DocumentImaging

    Managerialworkstations

    ElectronicCalendars

    Operational Le ve l Systems

    Order Tracking

    Order proce ss ing

    Machine control

    Plant sche duling

    Material move mentcontrol

    Securitiestrading

    Cashmanagement

    Payroll

    Accounts payable

    Accounts rece ivable

    Compensation

    Training & development

    Employee record ke eping

    TYPES OF SYSTEMS

    ESS

    MIS

    DSS

    KWS

    OAS

    TPS

    Sales andmarketing

    M anufacturing Finance Accounting HumanResources

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    Classification of ISby Organizational Structure

    Departmental Information Systems

    Enterprise Information System

    Inter-organizational Systems

    NYCE

    SABRE or APOLLO

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    Classification of ISby Functional Area

    The accounting information system

    The finance information system

    The manufacturing (operations, production)information system

    The marketing information system

    The human resources information system

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    Sales & Marketing Systems

    Systems that help the firm identify customers

    for the firms products or services, developproducts and services to meet customersneeds, promote products and services, sellthe products and services, and provide

    ongoing customer support.EXAMPLES

    System Description Organizational Level

    Order processing Enter, process, and track orders Operational

    Market analysis Identify customers and markets using Knowledge

    data on demographics, markets,consumer behavior, and trends

    Pricing analysis Determine prices for products Management

    and services

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    Manufacturing and Production Systems

    Systems that deal with the planning,

    development, and production ofproducts and services and withcontrolling the flow of production.

    Examples

    System Description Organizational Level

    Machine control Control the actions of machines Operational

    and equipment

    Computer-aided design (CAD) Design new products using Knowledge

    the computer

    Production planning Decide when and how many Managementproducts should be produced

    Facilities location Decide where to locate new Strategic

    production facilities

    d S

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    Finance and Accounting Systems

    Systems that keep track of the firmsfinancial assets and fund flows.

    Examples

    System Description Organizational Level

    Accounts receivable Track money owed the firm Operational

    Portfolio analysis Design the firm's portfolio of investments Knowledge

    Budgeting Prepare short-term budgets Management

    Profit planning Plan long-term profits Strategic

    H R S

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    Human Resources Systems

    Systems that maintain employee

    records; Track employee skills, jobperformance, and training; And supportplanning for employee compensationand career development.

    Examples

    System Description Organizational Level

    Training and development Track employae training, skills, Operational

    and performance appraisals

    Career pathing Design career paths for employees Knowledge

    Compensation analysis Monitor the range and distribution Management

    ofemployee wages, salaries, and bene6csHuman resources planning Plan the long-term labor force needs Strategic

    of the organization

    E l f B i P

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    Examples of Business Processes

    Functional Area Business ProcessManufacturing and production Assembling the product

    Checking for quality

    Producing bills of materials

    Sales and marketing Identifying customers

    Making customers aware of the product

    Selling the product

    Finance and accounting paying creditors

    Creating financial statements

    Managing cash accounts

    Human resources Hiring employees

    Evaluating employees' job performance

    Enrolling employees in benefits plans

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    The Order Fulfillment Process (F 2.12)

    Sales

    Accounting

    Manufacturing

    & P roduction

    Generate

    Order

    Submit

    Order

    Check

    Credit

    Approve

    Credit

    Generate

    Invoice

    Assemble

    Product

    Ship

    Product

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    Customer Relationship Management

    Customer relationship managementBusiness and technology discipline to

    coordinate alt of the business processesfor dealing with customers.Sales

    Telephone sales

    Web sales

    Field sales

    Retail sales

    Marketing

    Campaign data

    Content

    Data analysis

    Customer Service

    Call center data

    Web self service data

    Field service data

    Wireless data

    Unified view of customers

    Consistent message to customersEnd-to-end customer care

    Long-term customer relationships

    Identification of best customers

    C t R l ti hi M t

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    Customer Relationship Management

    Supply chain management Integration of

    supplier, distributor, and customer logisticsrequirements into one cohesive process.

    Supply chain Network of facilities for

    procuring materials, transforming rawmaterials into finished products,' anddistributing finished produce to customers.

    Supplier Manufacturer DistributorRetail

    OutletCustomer

    Capacity, inventory level, delivery schedule, payment terms

    Orders, return requests, repair and service requests, payments

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    HOW INFORMATION SYSTEMS CANFACILITATE SUPPLY CHAIN

    MANAGEMENTInformation systems can help participants inthe supply chain:

    Decide when and what to produce, store, andmove

    Rapidly communicate orders Track the status oforders

    Check inventory availability and monitorinventory levels

    Track shipments

    Plan production based on actual customer demand

    Rapidly communicate changes in product design

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    Enterprise Systems

    Firm wide information systems thatintegrate key business processes so

    that information can flow freelybetween different parts of the firm.

    T diti l Vi f S t (F 2 15)

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    Traditional View of Systems (F. 2.15)

    Manufacturing Accounting FinanceMarketing and

    Sales

    Human

    Resources

    Manufacturing

    Systems

    Accounting

    Systems

    Finance

    Systems

    Marketing and

    Sales Systems

    Human

    Resources

    Systems

    Business

    Processes

    Business

    Processes

    Business

    Processes

    Business

    Processes

    Business

    Processes

    Business Functions

    Information Systems

    Organ

    izational

    Boundaries

    Organ

    izational

    Boundaries

    Vendors Customers

    E t i S t (F 2 16)

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    Enterprise Systems (F. 2.16)

    Business Process

    Business Process

    Business Process

    Enterprise-wide business

    processes

    Manufacturing Accounting

    Human

    ResourcesSales and

    Marketing

    Finance

    Enterprise System

    Vendors Customers

    Organizational

    Boundaries

    Organizational

    Boundaries

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    Benefits and Challenges ofEnterprise Systems

    Benefits Firm structure and organization: One Organization

    Management: Firm wide Knowledge-basedManagement Processes

    Technology: Unified Platform Business: More Efficient Operations and Customer-

    driven Business Processes

    Challenges

    Daunting Implementation High Up-front Costs and Future Benefits

    Inflexibility

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    Extended Enterprises

    Extended Enterprises: Networks linkingsystems of multiple firms in an industry. Alsocalled extended enterprises.

    Vertical industrial networks Networks forintegrating the operations of a firm with itssuppliers.

    Horizontal industrial networks Networksfor linking firms across an entire industry.

    Industrial Networks (F 2 17)

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    Industrial Networks (F. 2.17)

    Firm

    1

    Firm

    4

    Firm

    3

    Firm

    2

    Firm

    1

    Supplie

    r

    1

    Supplie

    r

    3

    Supplie

    r

    2

    Industrial Networks

    Horizontal industrial network

    Vertical industrial network

    Firm value chains and enterprise systems

    Firms

    in a single

    industry

    Firms in

    complementary

    business

    Industry

    value

    chain