information products & your opportunity to help...
TRANSCRIPT
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Session 1Information Products & Your Opportunity To Help Others
TM
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What Is An “Information Product” Anyway?✦ Information Products come in many
forms, shapes and sizes✦ From books to video trainings, from
podcasts to webinars and from online classes to coaching programs
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“Information Products” & Why They Matter✦ Information is the most valuable commodity
in the 21st Century
✦ We humans value knowledge more and more, and physical possessions less and less as time goes on
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Peter Drucker’s Insight“Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.”
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Information Product Example
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Are Info Products, Advice & Training Good Businesses?✦ All of my research shows that Information
Products, Coaching & Advice are going to be growing for the long-term
✦ eBook sales are far higher than printed book sales on Amazon.com, and many signs point to the future growth of the information industry
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The Benefits Of Marketing Advice & Information✦ Most Information Products & “Services”
can be created, marketed and delivered from literally anywhere
✦ This makes the Information Business a great business to be in long-term!
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How Much Do “Info Products” Sell For?✦ We’ve sold Information Products from $20
up to $24,000 (for a high-end coaching program we did)
✦ Information can be sold for “what it’s worth” - which can make it very profitable
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The Size Of Our Information Businesses & Brands✦ Look at the size of some of our Information
Product Businesses & brands
✦ Note the varied products and niches - and how well each of them have done for us
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$4.5MM+
$1MM+
$9MM+
$1MM+
$2MM+
$80MM+
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The “Modern Guru”✦ The “mass nich-ification” and granular
interdependence of modern life has created a new type of figure in the world
✦ I call this new figure the “Modern Guru”
✦ Modern Gurus are becoming more and more successful, and gaining more status in the world
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The Mistake To Avoid When Selling Information✦ Trying to sell “yourself” instead of selling
what your customer wants & needs
✦ Avoid “Me Marketing” - and instead, focus on the result and benefit to your customer
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Modern Gurus Succeed By Offering Results & Solutions✦ In this program, it will be critical to
remember to offer benefits, results, solutions & relief
✦ In other words, it’s critical that you offer your customer what THEY want to buy
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Begin By Identifying Your Valuable Expertise✦ To identify what you know that’s valuable, first
ask yourself what you know how to do that others SEEK OUT
✦ What do you know how to do or help others do that solves a problem or delivers relief?
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EXERCISEIdentifying Your “Knowledge Goldmine”
TM