information design as a mediator in the transitions of oral information to digital information on...
DESCRIPTION
Moving from one place to another using public transportation was a process controlled by people who lived in Cali (Colombia), it was enough to ask someone who knows the city, if he didn´t know how, there was always someone who knew. The oral tradition is used to indicate how to get around the city using public transportation. This knowledge is transferred from adults to young people and it was like that for a long time. The transformation made by the incursion of modern transport systems, which based their planning and organization structure on routines based on researches in information technology and visual communication design, this became a big change it gave autonomy and efficiency. However, the transition was abrupt, we pass from the oral tradition to google maps inclusively faster than the typewriter to the computer. How can we prepare for the incorporation of new logics in the way we use to transport and control new information flows?TRANSCRIPT
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IIID, 7th Traffic & Transport Information SystemsThe world's leading event in the field. 6 - 7 September 2012, Pölten / AustriaIIID
IIID, 7th Traffic & Transport Information SystemsThe world's leading event in the field. 6 - 7 September 2012, Pölten / Austria
Information designs as a mediator in the transitions
of oral information to digital information on public transport.
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University,
Graphic Comunication Design, Research Group.
Research Line: Visual Enviroment.01/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
Topics
1. Background.
2. The problem.
4. The Solution.
5. Critics to the project management and its implementation.
6. Corrections and proposals for a new project, guidelines.
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
02/34
Sur América / Colombia / Valle del Cauca / CaliArea: 564 km²Temperature: 24ºFoundation: July, 25 / Year 1.536Poblation: 2.244.639 inhavitDensity: 4.096,8 hab./km²
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. Background
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
03/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. Background
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
04/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. Background
1.400.000 passengers for day.
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
05/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundOld colective transport system
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
06/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundNew alternative, transport system BRT
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
07/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundTransformating the service
?
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
08/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundService Changes
Old Routine New Routine
Get outsite street and Waituntil you identify the bus.
Stop the bus by showingyour hand.
ConfirmationBording bus.
Schedule time.Go to the station or bus stop.Plan your trip.Make transfers.
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
09/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundService changes / Old routine Identification, by colors
Wite / Black (Blanco y Negro)
Blue / Cream (Azul / Crema)
Red / Gray (Rojo y gris)
Papagayo (Papagayo)
Yelow / Cream (Amarillo / Crema)
Green / Silver (Verde / Plateada)
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
10/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Routine Code generation
Color Name Number
Yelow / Cream(Amarillo / Crema) + + =Route
1-7 Code
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
11/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Routine Visual elements for identification / Code
Color
Name
Number
Yelow / Cream(Amarillo / Crema)
+ Route1-7Route
1-7
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
12/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Rutine Visual elements for identification / Routes
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
13/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Rutine Visual elements for identification / Route (on Detail)
SAMECOCALIMA
Alf. LOPEZPto. RELLENA
UNICENTROLOS CHORROS
LA
0.50 cm
0.60 cm
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
14/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old ROutine Visual elements for identification / Decide
0,50 mts
50 / 60 Km/h
SAMECOCALIMA
Alf. LOPEZPto. RELLENA
UNICENTROLOS CHORROS
LA
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
15/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Routine Visual elements for identification / Routes
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
16/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundIdentification / Old Routine Visual elements for identification / Routes
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
17/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundThe process 1. Identification
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
18/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundThe process
2. Stop the bus by showing the handa b c
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
19/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundThe process
3. Confirmation/ Ask drivera b c
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
20/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
1. BackgroundThe process4. Bording bus
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
21/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
2. The problemAspects for changing the service in Cali
Over-supply, growing demand, The "penny war", Transportation timing Poor quality in general ?
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
22/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
2. The problemThe new alternative
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
23/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
2. The problemThe new alternative, Bus Rapid Transit (BRT)
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
24/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
2. The problem
The new routine
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
25/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
2. The problem
The new routine
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
26/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
3. The solution
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
27/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
3. The solutionCreating a semiotic platformesa b c d
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
28/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
4. Critics to the project management and its implementation
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
29/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
4. Critics to the project management and its implementation4. Critics to the project management and its implementation / The Map
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
30/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
Complex generation code
Service type Optional Lether
E(Express / Expreso
T(Troncal / Troncal)
A(Feeder / Alimentador)
A, B, C
Example Code
3119
31Origin / Destiny
E31
T31
A19A
4. Critics to the project management and its implementation / The Map
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
31/34
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
Information designs as a mediator in the transitions of oral information to digital information on public transport.IIID, 7th Traffic & Transport Information Systems
5. Corrections and proposals for a new project, guidelines
By, Dr(c) Mario Fernando Uribe O.Memeber of : Autónoma de Occidente University, Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
32/34
IIID, 7th Traffic & Transport Information SystemsThe world's leading event in the field. 6 - 7 September 2012, Pölten / Austria
By, Dr(c) Mario Fernando Uribe OMemeber of : Autónoma de Occidente University,
Graphic Comunication Design, Research Group.Research Line: Visual Enviroment.
e mail: [email protected] / [email protected]
twitter: @MafoUribewww.mafouribe.com
Thank you.
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IIID
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IIID, 7th Traffic & Transport Information SystemsThe world's leading event in the field. 6 - 7 September 2012, Pölten / AustriaIIID