information, attention, and trust: a hierarchy of needs
DESCRIPTION
Presented by Daniel Tunkelang, LinkedIn Director of Data Science, at Stanford's 2nd annual conference on Computational Social Science (CSS), hosted by Institute for Research in the Social Sciences (IRiSS). Details at https://iriss.stanford.edu/css/conference-agenda-2013TRANSCRIPT
Recruiting Solutions Recruiting Solutions Recruiting Solutions
Information, Attention, and Trust: A Hierarchy of Needs
Daniel Tunkelang Director of Data Science, LinkedIn
Daniel
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IRiSS 2013 Conference on Computational Social Science Stanford University - January 11, 2013
Maslow’s Hierarchy of Needs
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What about our Information Needs?
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A Hierarchy of Needs for the Digital Age
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Trust
Attention
Information
How to Satisfy Our Needs
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make information accessible allocate attention efficiently establish a network of trust
How does LinkedIn help?
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make information accessible allocate attention efficiently establish a network of trust
Information Access: Professional Identity
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Information Access: Findability
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Information Access: Insights
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Top companies:
employees came from: Yahoo! (248). Google (148), Microsoft (110), Oracle (104), IBM (70), …
Access to Professional Information
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professional identity of record findable through standardized facets aggregated to derive insights
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make information accessible allocate attention efficiently establish a network of trust
Allocating Attention: Search Relevance
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Allocating Attention: Industry News
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Allocating Attention: Recommendations
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Similar Profiles
People You May Know
Allocating Professional Attention
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personalized contextual relevance aggregate social information as signal identity + activity -> recommendations
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make information accessible allocate attention efficiently establish a network of trust
Network of Trust: Social Referral
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Suggest based on connection strength and relevance to target user.
2x conversion!
[Amin et al, 2012]
Network of Trust: Social Proof
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Network of Trust: Skill Ranking
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Building a Professional Network of Trust
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critical mass of meaningful connections use relationships across entity types algorithms + people = success
Summary
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make information accessible allocate attention efficiently establish a network of trust
Some Open Problems
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2 4 8
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32
55
90
2004 2005 2006 2007 2008 2009 2010 2011 LinkedIn Members (Millions)
200M+
25th Most visit website worldwide (Comscore 6-12)
Company pages
>2.6M
63% non U.S.
2/sec
85% Fortune 100 Companies use LinkedIn to hire
Thank you!
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