information architecture class9 03 13
TRANSCRIPT
Place-makingSI 658 Information Architecture
Marti Gukeisen
3/13/2013
Place-making
Related Readings
Pervasive Information Architecture
Andrea Resmini & Luca Rosati
ISBN 978-0-12-382094-5 Ch 4 Placemaking
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creating the where in the digital ether
Place-making
Cambridge UK
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We are physical beings
space, embodiment
embodiment: the state of being representing in
material form.
it’s all about how we perceive our reality
we grasp the abstract by means of the concrete
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on the web
you aren’t going anywhere
go to a site
exit a site
close a popup
open a link
scroll down the page
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the domestication of time & space
gesture
speech
inhabitable space
it’s about embodiment, not geometry
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Bollnow: Man and Space
1. Space is heterogeneous
2. Space is hodological
3. Space has evolved
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1. Space is heterogeneous
exists relative to a subjective point of view (yours
for instance)
tension between known space and chaos
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2. Space is hodological
human space is made up of paths, experience,
what we perceive between point A and point B
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3. Space is evolved
Space has not always been there (at least not the
way we understand it now)
grūma – a surveyor's pole or measuring-rod,
placed at the center of camp so as to divide the
camp into four quarters by streets meeting at that
point
architectural space is a compound of many layers:
emotion, hodological, topolgoical, which brings us
to:
existential space
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Existential Space
space of relationships, personal, immediate,
egocentric
made up of stable archetypes, vicinity, enclosed,
separation, continuity, and time.
Space – the base experience of our embodiment
Space is objective, impersonal, undifferentiated
Space is not the same as place
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Place
= the space where our life occurs
Dwelling > Shelter
Place involves presence
Place is physical space plus memories,
experiences, and behavioral patterns.
Place is personal, subjective, and communitarian.
Place is rooted in common cultural understandings
and behavioral framing
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Place-making
What is place-making?
How does place-making happen in the physical
world?
How does place-making happen in literature?
How does place-making happen for your dog?
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Kevin Lynch: The Image of the City
We move through cities by forming mental maps
5 basic elements:
paths (road, street)
edges (walls, fences, borders, shore)
nodes (destinations: work, home, bank, store)
landmarks (physical markers noted for orienting)
districts (blocks, areas with a defined meaning)
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Way-finding
how people dynamically orient themselves in
physical space and navigate from place to place
signs and other elements for navigating & orienting
make up the grammar of that space
all this relates to actual, physical, real space
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Way-finding in the digital world
IA’s stole this term from the concreteness of
physical space and applied it to the abstractness
of digital cyberspace
apply it to information seeking, navigation, user
orientation
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Cennydd Bowles – Way Finding
advantages of nature: Salmon
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Cennydd Bowles – Way Finding
advantages of nature: Ants
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People have to compensate
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vision
spatial reasoning
mental models
explicit & implicit cues
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survey knowledge
conceptualize a space as a
whole
generally hierarchical
large general places (cities)
smaller sub-networks
(neighborhoods)
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procedural knowledge
a sequence of actions to follow a route from A to B
(directions)
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landmark knowledge
that can be seen from various angles and used to
interpolate our position
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assisting way-finding
maps
signposts
directions
reference points
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types of way-finding tools
tools that display the user’s current position
tools that display the user’s orientation (compass)
tools that log movement
tools that show the user’s surroundings (map)
guided navigation systems (GPS, signage)
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psychological space
can be measured like geographical space
shortest distance between spaces is the route
requiring the least effort
ie. less activity, less engagement, less choice
I say: seems boredom would increase the “psychological”
space, so I’d posit it isn’t strictly a positive correlation between
psychological space & level of engagement
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elements of mental mapping
in the digital space
paths (hyperlinks)
nodes (pages)
landmarks (logo links to homepage)
districts (global site sections = main districts)
edges (one site versus another—design & nav changes)
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back to PLACE
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PLACE-making in pervasive IA
reduce disorientation
increase legibility of spaces
support way-finding
Where?
in digital spaces
physical spaces
across channels
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structure all elements of the UX as part
of a continuously flowing PLACE
a single, common, existential space
where users feel at home, in context in a PLACE
Particularly for processes that bridge different
channels
Recognize that your users’ experience will bridge
channels, even if your processes don’t
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LAYERs. delicious, delicious layers
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“cyberspace is not a
destination; rather, it is
a layer tightly
integrated into the
world around us.”- Institute for the Future (2009)
reality
Place-making
How much time do you spend on the
web?
Real or not, digital places are a part of where we
live our lives, experience emotive space and place
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Place-making in the many channeled
world
Internal Place-making
a sense of place within a
single channel
makes use of
advantages, subject to
limitations
more specific, articulate
External Place-making
creating a sense of place
that spans channels
spatial familiarity,
comfort, continuity
vast reach, more
profound
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Know
the difference between space and
place
space: physical, objective, impersonal, stable
place: psychological, subjective, experiential,
dynamic, hodological, existential
place is what we design in information space
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Know
place is layered
relational layer archetypes of enclosure, vicinity,
continuity, time
emotional layer feelings, sensations ties to place
behavioral layer interactions, movement
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Know
what place-making relies on
place-making doesn’t rely on
technology or wow-factor
place-making does rely on
an understanding of basic cognitive and
psychological mechanisms that guide how we
experience the world
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Know
your context
context is more than a project’s settings &
constraints
context in pervasive processes is spatial & dynamic
context changes with the actors, environment,
location, time
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Do
build place not (just) space
support way-finding via paths, edges, nodes,
landmarks, and districts
reduce effort (to reduce psychological distance)
make people feel at home, help them relate to
the context
incorporate place-making both internally (within a
channel) and externally (across channels)
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Case Study:
“but now we know everything!”
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Project Timethe part where you collaborate and teach each other
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Get in your groups
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group assignment
the user experience assessment is due TODAY (at
11:59 pm)
last one (it’s a doosey): what you make of it
revised high level IA
revised homepage & (3) interior page wires
cross-channel assessment & recommendations
brief in ctools
due April 3
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group project breakdown
assignment 1 – 100 pts
assignment 2 – 100 pts
assignment 3 – 100 pts
assignment 4 – 100 pts you are here
presentation – 500 pts April 17th
participation – 100 pts you grading each other
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Presentation
Timethe part where you teach
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Wrap UpMore stuff for you to do.
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last week’s assignment:
who drank out of a coconut?
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next reading
Due TUES Mar 19th at 11 pm.
50-300 words responding to the following:
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PERVASIVE IA
Ch 5 Consistency
LatersQuestions?
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