information alchemy: adding value where it counts
DESCRIPTION
To fully leverage our value, info pros must look beyond information retrieval and organization to providing strategic analysis and insights Gulp! Mary Ellen Bates offers strategies and approaches to recognizing where the greatest needs for higher-end analysis are and creating high-value services and products that amaze your clients.TRANSCRIPT
Mary Ellen BatesBatesInfo.com
SLA 2014June 8, 2014
Information Alchemy
Tweeting this?@mebs
#SLA2014
Slide deck atBatesInfo.com/extras
Slideshare.net/maryellenbates
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ARE we adding value?
Do info pros add“a lot of value”?
Info pros:55% say yesExecs:34% say yes
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20%
30%
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50%
60%
Info pros Execs
Execs’ top 5 info pain points
Info overloadFiltering through retrieved infoRelevancy of infoUp-to-date infoTimeliness of info
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We need insight, not just data
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ARE we adding value?
Biggest disconnects:Decision-ready informationRelationship mindsetCommunication of valueProactively ID info needs
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What are your clients’ concerns?
Senior executivesReduce risk, better decisions
Knowledge workers/analystsBetter info, better answers
Sales staff, interns, “learning users”Quicker, better answers
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ASK for complaints
At end of projectsDid you get what you wanted?How easy was it to use?What would make it more useful?
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What’s the end result?
After every reference interview:What will this be used for?What would make this more decision-ready?How can this have more impact?
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Finding the data to mine
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Look for open data, visuals
National government datadata.gov, data.gc.ca, data.gov.uk ...
Royalty-free imagesusa.gov/Topics/Graphics.shtml
Global data sourcesEurostat, World Bank, UN, etc
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Google Public Data Explorer
Explore relationships130+ public data setsYou select the data you want chartedBYOData
google.com/publicdata
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BYOD: BUILD Your Own Data
Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012
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BYOD: BUILD Your Own Data
Google Auto-CompleteWhat are lots of people thinking?Monitor your org’s reputationHow can you respond?
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Google Trends
Frequency of search queries over timeNarrow by country or local areaAlso news reference points
google.com/trends
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How would you answer this?
Show me how people’s use of the wordenergy changes over time
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“energy” searches 2014
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“energy” searches 2007
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2014 2007
duke energy energy drink
kinetic energy solar energy
xcel energy progress energy
solar energy energy star
energy drink wind energy
potential energy duke energy
renewable energy
Data-mining SEC docs
WordsAnalytics.com calculates FOGscore, sentiment of filing, risk,litigiousness
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Company’s sentiment scores
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2001 2003 2005 2007 2009 2011 2013
Positive SentimentNegative Sentiment
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Creating visibly valuableresults
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“We remember 10% of what wehear, 65% of what we readand 80% of what we see.”
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How much do we retain?
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Tell a story
Voluté winesCan be consumed in no-glass zones:
concerts, beachesRecyclable, eco-friendlyMore socially acceptable than
drinking wine from can
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Pull out what's noteworthy
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Create a time line
The history of turducken
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Which is easier to take in?
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or this?
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Some basic tricks
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PowerPoint
Customize the slide design, layoutView Slide MasterAdd a footerAdd a logo
Make the font larger, more readable
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PowerPoint
Insert shapes, lines, etc.Insert Shapes (or SmartArt)
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Excel
Create chartsRows are X axis; columns are Y axisHighlight data and series titlesInsert Column/Line/Bar/etc.
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Chart responsibly
K.I.S.S. – no 3-DWhat do you want to show?
Change over time: columns, linesRanking: columnsParts of a whole: columns, not pie
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Word
Tables of contentsUse heading format for each ToC entryReferences Table of Contents
Navigational hyperlinksUse Heading format for target locationInsert Hyperlink Place in this doc
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Be brave!
Try new stuff!
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Contact Mary Ellen at:
+1 303 772 [email protected]: @mebsLinkedin.com/in/maryellenbatesReluctant—entrepreneur.comBatesInfo.com
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