informa syd 2013
DESCRIPTION
Corporate Social Media Conference SydneyTRANSCRIPT
Building Valuable RelationshipsThrough Digital Media
Derek LaneyDirector Product Marketing@derektweets
Become a Customer Company:Listen & Engage Everywhere
Am I on the right path?
Resource: Social MediaMaturity Model
Today’s Objectives:
Assess MaturityGet inspiredTakeaway Ideas
Listen / Analyze
Publish / Measure
Your Brand Your Competitors Your Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Listening to Your Customers World
What am I trying to achieve?
A Framework for Social Media Analysis - susan_etlinger
Brands want to Make a Splash
Organised Social Strategy Wins
8 Key Plays from the obama campaign
For Marketing - It’s the Year of Content Wars
http://bit.ly/mcsuperbowl
Quality Content is now Table Stakes
Social Platform is Maturing
http://bit.ly/mcdemocba
And Monetizing
Ads
We can deliver great Customer Experience
http://bit.ly/mcburberry
Improve Operational Effectiveness
http://bit.ly/mcgovweb
Drive Innovation
http://bit.ly/measureupsocial
Where to start?