Managementconsulting report

Fitness Industry

Li WangID: 1203715

INFOMGMTAssignment 01

Most fitness industries have

increased membership

numbers

Class-based

activities are getting popular as people’s demand for social interaction

Baby boomers are becoming the major

age group to serve for fitness industry

ObesityChildren obesity problems lead to increased demand for fitness sessions

Other fitness industries in New

Zealand

Competitive Environment

Quality facilities

and services are

main elements to

compete with other

fitness industries

Opportunities

Aging group and obesity populations are the

opportunities for fitness industries to operate in

New Zealand

High percentage

of lapsed

members is the

serious challenge

faced by most

fitness industries.

Since people

want to save

money or cannot

afford the

membership fees.

Qualified staff and

proper space is hard to

find as a result of

Scarcity

More class-based activities to attract more people

Sophisticated design is an useful tool to create

good environment in order to attract new

customers

Low-priced services for

those people who

cannot afford the

membership fees

Reference listwww.flickr.com/photos/jill_warner/2069836172/

www.halsteadinc.com/ps_sales.html

www.definition.com.au/timetables.html

www.lifesecurity4life.ws/

www.fitnessnz.co.nz/_public/faq.php

www.collegeoffitness.co.nz/

www.smallfuel.com/.../how-much-is-a-smile-worth/

www.hotelchatter.com/story/2007/12/14/22446/5...www.alliancedatadirect.com/reactivation.htmlwww.globaldashboard.org/authors/davidstevenwww.alphaprofit.com/etf-mutual-fund-recommend...www.tandridgeleisure.co.uk/destafford_groupex...www.streetdirectory.com/.../www.waveneyvalleyblog.com/2008/07/save-money-...