infogroup: digital acquisition solutions
TRANSCRIPT
Digital Acquisition SolutionsSeptember, 2010
Dave Schauer Database and Interactive Services
Walter Karl is now
We help our Clients
• Find new prospects and customers• Drive business results and objectives• Create actionable customer intelligence• Access new communications channels• Realize increased business efficiency
• Full service direct and interactive marketing firm• Digital Media Broker of Record for dozens of Fortune 100
advertisers and agencies
Infogroup InteractiveDigital Acquisition Solutions
Emailacquisition
Lead Generation/Co-Registration
Professionalservices
Media buyingstrategy
Data append &
hygienesolutions
SMS/Social
• Largest inventory of opt-in email addresses
• Extensive targeting capabilities
• In-house delivery system
• Media and multi-channel planning strategy
• Proactive account management
• Highly experienced team
Email Acquisition
Email AcquisitionSample Tracking Report
Message Name: WK – 8762 – Capital Grill – 7-30-10Deployment Date: 2010-07030 18:03Report Last Updated: 2010-08-15 01:50Subject: Enjoy $50 Towards Dinner at Capital Grille
Associated Segments: WK – Capital Grille – 073010Associated List(s): WK – Capital Grille – 073010Associated Suppression List(s): None
Delivery Info Total Rate(%)Seed Recipients 19 N / ASent Messages 56718 100Soft Bounces 387 .68Hard Bounces 5949 10.49Total Bounces 6336 11.17Undelivered 2112 3.72Received 48270 85.11Forward to a Friend Total 0 0
Tracking Metric Total Total Rate Unique Unique RateOpens 5550 11.498 29003 6.014Click Throughs 972 2.014 654 1.355Unsubscribes 122 0.253 122 0.253
Call To Action
Unsubscribe link
Sample Email Creative
From: The Capital Grille [[email protected]]To: Smith, JaneCC:Subject: Enjoy $50 Toward Dinner at the Capital Grille Subject Line
We DoCreative!
Deliverability – Getting to the inbox• Several contributing factors
– Reputation of mailer
– Reputation of sender
– Volume and frequency
– Content and relevancy
– ISPs’ filtering methodology – constantly changing
• Smart marketers should see 90%+ deliverability rate
Email Acquisition – Key Trends
• Build your email list• B2B & B2C• Over 1,000 sites• Quality/hygiene data• Additional appended elements
Co-Registration
Step 1: User registers for content on partner site
Step 2: User is served offers
BtoB Co-Registration Process
Step 1: User registers for content on partner site
Step 2: User is served advertiser offers
BtoC Co-Registration Process
Sample Offer Creative
Sample Auto Responder Creative
Sample Co-Registration Offer
From: Inside CRMSubject: The CRM Comparison Guide you requestedMessage: (html)Message: (text)
<FirstName here>
Thank you for signing up to receive your Free CRM analyst research.
Access your Free CRM Comparison Guide here:http://www.insidecrm.com/whitepaper/pdf/hosted-crm-comparison-guide_0508.pdf
Please call to speak with a CRM expert:415-229-7564
• User receives auto-responder email
• User confirms deliverability of email address
• Auto responder email can include links to any webpage
Co-Registration Auto-Responder Email
• Email append• Demographic and phone
appends• Postal append• Match and multi-channel deploy• Benefits
– Create multi-channel opportunities
– Add value to existing customer base
– Highest match rates based on proprietary matching logic
– Increase targeting capabilities = smarter marketing and better results
Data Append Services
Email Update – Replace outdated or “bounced” email addresses with new “deliverable” addresses
• Re-engage with existing prospects and customers at a fractionof the cost to acquire a new one
• Permission-based – A “Welcome message” sent to all matches
• You only pay for unique and deliverable matches
NCOAPostal
Clean-upEmail Update
Data Hygiene Services
• Fast, effective customer acquisition
• Engage the way your customers want for maximum, measureable impact
• Closed loop program - strategy to launch to post-campaign
• Mobile activation and offers• Location based campaigns• Hosted Mobile sites
Mobile and SMS Marketing
Mobile Messaging – iLoop Case StudyMandee
Objective:
• Build multi-region mobile database of customers that can be used to promote future offers and drive shopping trips.
Strategy:
• In-store signage in 119 stores for text-to-win shopping spree
• Discount promo club opt-in
• Single redeemable mobile coupon for 20% off to start
MANDEE
Web Opt-in
Print Opt-in
• Experienced acquisition experts• Proprietary programs and
technologies• Extensive list and site research• Campaign execution
– Setup, testing, Q&A, troubleshooting
• Compliance & regulation monitoring
• Email deliverability• Real-time reporting
Why partner with Infogroup InteractiveDigital Acquisition Solutions?
Dave Schauer
Director, Database and Interactive Service
954.389.7900
Thank you