Therefore the most successful mar-keters this time of year are the ones using solid strategies to engage, retain, and gain customers across multiple screens.

Whether hunting for early-bird deals, comparing pricing, locating discount codes and coupons, or reading what

Display ads are one of the most functional resources for advertisers because of their targeting techniques, variety of formats, and scale.

From contextual to retargeting and geo-targeting, display ads make for a very versatile and valuable holiday shopping aid.

time and more digital toolsConsumers are enabled wi� more time and more digital tools

their friends are buying — spirited consumers are doing their homework. And mar-keters should, too in order to make an impact, which is why LIN Digital is looking at past consumer shopping trends to help make your marketing approach to the upcoming holiday season both joyous and memorable.

DisplayDisplay

It’s often difficult to reach consumers in shopping mode, as they tend TO have very little time to stop during the decision-making and buying process.

Marketers who deliver compelling and useful holiday-related content (i.e.: gift guides, photo galleries, and how-to videos) are able to cut through the clutter to capture the attention of the right shoppers, at the right time.

ContentContent

MobileFrom pre-purchase to purchase, mobile devices serve as consumers’ ultimate shopping companion.

Advertisers can be a part of the shopping journey with interactive rich media ad units that offer coupons, click-to-call options, and many more actions to influence shoppers.

Mobile

Social media plays a major role in consumers’ daily lives, and the holiday shopping season is no exception.

They are tapping into their networks to research gift ideas, locate discounts, and read product reviews, giving marketers the chance to identify and incentivize key influencers.

SocialSocial

VideoTV has always played a powerful role in the holiday shopping season, and marketers can capture that experience digitally. As more eyes shift to online video and consumption continues to build, digital video ads are becoming a highly valuable tool to reach spirited spenders during their path to purchase.

Video

of consumers wanted to purchase within a day of consuming content Source: outbrain

55%

83%

of consumers expect retailers to use purchasing and behavioral data for relevant promotions Source: IBM55%

of shoppers researched products and alternatives on a mobile device during a store visit Source: comScore/UPS

22% 22%

of shoppers intend to use social networking sites to assist their holiday shopping Source: Accenture13% 13%

of consumers say that product videos make them more confident in a purchase & less likely to return an item Source: Invodo57% 57%

83%

Content

Display

Mobile

Social

Video

Holiday HomeworkHoliday HomeworkDoing Your

Consumers & Marketers Alike Approach

Holiday Shopping with Research in Hand

Written by: Casey ShermanDesigned by: Trip Carroll at madeofinkandiron.com