48%

72%50%UK’s spend on digitaladvertising accounts for

of the populationin UK own asmartphone.

£50%72 %

digital advertising mobile owners

Connectivity affects context

Location, location, location

Conversions and conclusions

is the averagenumber of devices

per household

18-24 year-olds

Over 50s

Our preferred device

are a less connecteddemographic butstill tech savy:

are the most connecteddemographic and themost likely to own:

4

21%own Smart TVs

63%

34%

18.6%10.2%

38.3%

14%

63%

&with an impressive

clicking through

Home usage is hugelybiased towards wifi

Mobile data connectivity wasmost prevalent whilst commuting

Users are taking advantageof Wifi spots at bars/cafe’s

Followed byshopping

For many brand engagement starts at home

Top 3 click through locations for:

And travelingin the car

of smartphoneusers

33.6%of laptopusers

48%own atablet

Compared to

gives us a clueConnectivity

The influence of location oncross-screen advertising

The UK advertising industry is at an important crossroads as changing consumer habits redefine the way advertising is created, targeted and consumed. The UK’s spend on digital

advertising accounts for half of all advertising - £8.1 bn of the £16.2bn forecast for 2015. It has never been a more important time for advertisers to learn how to reach their target audience

in real world locations.

67%

12%

wifi mobile data 3G4G( (

29%

28% 27%Deviceconnectivityis an essentialpiece of thecontextualpuzzle.

more engaged withmobile advertisingwhilst at home Smartphone

users are:vs other locations

mobile laptop tablet

1 2 3 1 2 1 2 33

of the UK population isengaging with a brandas a direct result of location-aware advertising thataccounts for more than

74%of transactions started fromclicking on a mobile ad arecompleted outside of home.

58%of all transactions originating from a mobilead involve at least one other mobiledevice in order to complete the process.

Brands must capitalise on the opportunity that this cross-device behaviourpresents - it’s time to acknowledge the influence location plays on how, where and when consumers engage with digital advertising.

BUY

Copyright BlisMedia. The consumer research detailed in theseinfographics was based ona nationally representative panel of500 consumers in the UK aged 18-65, conducted by Lightspeed GMin July 2015 and commissioned by BlisMedia.

of all advertising

9,000,000consumers!

smartphoneis described as their

most important device.

We live in a Connected World

Device type influences engagement

MobileSquared