infographic -- more mobile, please! consumers driving demand for mobile solutions
DESCRIPTION
More mobile, please! Consumers driving demand for mobile solutions -- Implications from IBM research.TRANSCRIPT
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PROVIDED BY: AIMIA U.S. MARKETING TEAM
INFORMATION PROVIDED BY: IBM THOUGHT LEADERSHIP WHITE PAPER - MOBILE MARKETING: THE TIME IS NOW
More Mobile, Please!
MAIN FACTORS MARKETERS LOOK FOR
IN MOBILE SOLUTIONS:
MOBILE APPS PROVIDE AN OPPORTUNITY
FOR MARKETERS TO TARGET USERS WITH
RELEVANT MESSAGES
MOBILE LANDSCAPE IN RETAIL
CONSUMERS DRIVING DEMAND FOR MORE MOBILE
1 3
4 2
46% 45% 35%
Mobile retail site traffic on Black Friday 2013 =
A whopping increase over 2012!
And, mobile as a percentage of overall online sales increased over 2012!
39.7 %
43 %
3 4 %
Yet, as of 2012, only 21% of marketers had adopted mobile into integrated marketing campaigns!
Main Ways Marketers Use Mobile to Drive Engagement & Sales
Mobile Websites
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Mobile Applications Mobile Versions of Email
MOBILE ANALYTICS
MOBILE EMAIL OPTIMIZATION
MOBILE ADVERTISING & RECOMMENDATIONS
CUSTOMER EXPERIENCE MANAGEMENT
TEXT AND LOCATION-BASED MARKETING *WINNER FOR MOST PROMISING
MOBILE MARKETING INITIATIVE!
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