Studies say that, “90% of information stored in the brain is based on visual impact”.

Infographics can create a visual impact to the brain as these contents can present complex information quickly and clearly through visual representations.

Draws the Eye:

Humans tend to scan a material rather than to read, Infographics naturally attracts eyes with its colors, image movementsand bold letters. Also humanstend to remember more ofvisuals than text. Thereforehuman memory can retaininfographics for a longer period.

Search Engine Benefits:

Quality infographics influence a terrific viral effect online. Viral effect makes people link to the publisher’swebsite site through theirclicks and shares. These linkshelp the website get indexedhigher on Google becauseof Google’s “Page Rank”algorithm.

Brand Awareness:

An infographic creation carrying a company’s logo and brandis an attractive andefficient way forPromoting“Brand Awareness”.

Multi-Purpose Usage:

Alongside being used online and offline with computers, infographics can also be used as printed materialsin books, brochures,magazines and otherprinted media.

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