ARE BOOKMAKERS TAKING A HUGE GAMBLE BY NOT PERSONALISING THEIR SERVICE?

How can bookmakers realise the benefits of big data analysis?

72%believe their pre-ferred bookmaker does not offer them apersonalised service 67% would stay loyal

to a brand if itoffered a morepersonalised service

Customers say making it personal is key...

The state of the market

By making better use of data, bookmakers can drive personalised campaigns and targeted promotional offers to maintain customer loyalty and propel

incremental revenues

How can bookmakers engage with their customers?

50% of customers class themselves as an online gamer

and a quarter (23%) said they play games while betting online

30% said they were either likely, or very likely, to both play games and bet if they were able to use a single wallet

There is a vast range of data thatbookmakers can collect from online gaming activity, giving them an insight into betting patterns and behaviour

The most popular online games...

30%25%24%

Casino Games(excluding poker)

Poker

Bingo

Online Games

The rise of mobilegaming is a great opportunity forbookmakers to harvest big data to drivetargeted marketing and promotional campaigns to customers while they are on the move

Multichannel Betting

usesmartphones

35%

play usingdesktop

34%

use a tablet

32%

SocialMedia

of customers say they already engage withbookmakers via social media

16%say they follow social influencers online to improve their chances of winning

24%

This presents opportunities for bookmakers to collect new data about their customers and use it to deliver personalised offers through a user-preferred channel

Big data analytics gives bookmakers the opportunity to...

Bookmakers can only do this by understanding players’ individualpreferences - big data analytics holds the key

Find out much more about bothprospects andcustomers

Personalise their service to generate

cross-sell and up-sell opportunities

Reduce thebiggest businessheadache,customer churn

See more e-gaming big data solutions at Talend.com

Follow us for more insights @Talend

As a bookmaker, how loyal are your customers? Can you be doing more with big data analytics to uncover new opportunities in 2016?

11% visit/sign-up to more than four bookmakers online53% of customers say they use

more than one bookmaker

In the UK, 3.7m people a year bet online via their smartphone,desktop computer or tablet

By 2019 10% of adults on the planet will have bet online or on amobile device. The biggestconcentration of these customers will be in the UK and Italy*

*research from Jamie Hart, Global Director of Innovation and Customer Experience at William Hill for the eConsultancy website** according to recent research from analyst Juniper