INFOGRAPHICANGLES OF ATTACK14 October 2012v. 1 – Ryan Skinner

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B

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Mais, oui, c’est data.

MAZSLOW’S HIERARCHY OF NEEDS INTERPRETED BY THE BEATLES

LOVELOVELOVELOVE

PERCENT LOOKING AT AN INFOGRAPHIC RIGHT NOW

Looking atan infographic

Not looking atan infographic

INFOGRAPHICS SUMMARY

Power ofinfographics

Potentialto suck

Obstacles toyou beinggreat at it

HIGH

LOW

PROCESS

Infographic?

INFOGRAPHIC?

Writer Designer

INFOGRAPHIC?

Writer Designer

INFOGRAPHIC?

INFOGRAPHIC?

INFOGRAPHIC?

Awareness

Incite an action

Tell a story

Google juice

Excite staff

PROCESS

Process?

PROCESS

Linkbait?

PROCESS

Linkbait

PROCESS Timely

TIMELY – DEGREEJUNGLE.COM

TIMELY – TRIPADVISOR

TIMELY – GOHEALTH

PROCESSPopular

POPULAR

A Taxonomy of the12 Basic Types of

Content ManagementSystems

12 AlternativeStoryboarded Endingsto Star Wars(Jabba wins!)

VS.

PROCESS

Instruction

PROCESS

Sexy data

SEXY DATA – OKTRENDS

SEXY DATA – OKTRENDS

SEXY DATA – HOLLYWOOD

SEXY DATA – MANYEYES

PROCESS

Absurd

ABSURD

Things that gowell with Pepsi

GreatNot greatDisastrous

ABSURD

Are you sure?

ABSURD

Are you sure?

Are you sure?

ABSURD

Are you sure?

Are you sure?

Are you sure?

CONCEITS

CONCEITS - ANATOMY

CONCEITS - ANATOMY

CONCEITS - TIMELINE

CONCEITS - TIMELINE

Lifecycle of a banana

Time

CONCEITS - TAXONOMY

CONCEITS - TAXONOMY

CONCEITS - MAP

CONCEITS - MAP

CONCEITS –SPACE EQUALS SPACE

CONCEITS –SPACE EQUALS SPACE

1 Candlestick Park

SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK

38Candlestick

Parks

SPACE EQUALS SPACE –YOUTUBE VS. FACEBOOK

38Candlestick

Parks

6,8000Candlestick

Parks

3+x

CONCEIT - SCALE

CONCEIT - SCALE

CONCEIT – DECISION TREE

CONCEIT – DECISION TREE

CONCEIT – VENN

CONCEIT – VENN

PROCESS

Marketing

PROCESS

Use case

PROCESS

Next step

PROCESS

Metrics

PROCESS

THANK Y’ALL

Questions?