What if there was a better way of accessing business intelligence

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are spent sourcing insights each week by 46 of execs

An insight into tech

companies

What happens when you dont have the right insights

say it weakens customer relationships

say they are unable to react to market opportunitiesin time

But its not always easy toget the information you need

The biggest challenges in sourcing insights

1Time

pressures

2Ensuring information

is up-to-date

In 2014

tech spending forecasts are still cautious and growth is predicted at just

of tech companies list winning new business as a top priority

Which is why

37

2Retaining existing

clients

and

So its dog eat dog out there

1

So firms need to up their game when it comes to business development

3Differentiating from

the competition

companies strongly agree that they have the right tools to achieve their business development priorities

However only

Giving them even less time to get to know customers

The Insight GapBeware

Which is tricky as these days customers are better informed with

of a typical purchase journey completed before they even speak to a supplier

60

1 5

of firms feel they lack information on

current clients

of firms dont think they have enough knowledge of

prospective clients

But the biggest gap

feel they have insufficient information about prospective client executives45

And its using up valuable resources

And when the market is

understanding new clients can be the difference between winning

their business ndash and losing out

10

say they lose out on new business opportunities

PwC Technology Scorecard 2014

SourcesInsightBee Original Research 2014

Harvard Business Review 2012

and

hours

3Accuracy

of information

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in

more competitive than ever

followed by

+