KMUW Listeners are Key to our Community

compared to the general adult population, they are ___ % more likely:

Source: GfK Doublebase 2013

0 50 100 150 200 250 300

NPR

Listeners

General

Population

To be 'Top

Management'

To be members of

a 'Business Club'

To participate in

public activities

To be members of

a charitable

organization

To be classified

as 'Influentials in

Their Community'

105%

117%

152%

87%

152%