influencing travel decisions: amy fisher social media strategy presentation
Post on 10-Sep-2014
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Newfoundland & Labrador TourismSocial Media Strategy
Amy FisherInternet Marketing Specialist
Marketing and Advertising Strategy & Objectives
Internet Marketing Strategy & Objectives
Social Media Strategy & Objectives
WHAT?
vs.
WHY?
Our Social Media Marketing Objectives
1. Build brand awareness
2. Increase website traffic to NewfoundlandLabrador.com
3. Increase engagement, customer, and brand communications to positively influence brand perceptions/travel/trip planning
4. Improve overall web presence within the context of a larger SEO and link-building framework
Social Marketing Goals
Our Social Media Strategy
Our Social Media Strategy
Building Brand Awareness
Build Brand Awareness
• Provide engaging and shareable content that provokes discussion and contribution
• Leverage social sharing tools
• Implement viral loop dynamics
Increasing Website Traffic
Increase Web Traffic
• Refer travel questions back to content on our website
• Blogs and news articles
• Contests and promotions (48 Half Hours)
Improve Customer Relations
Improve Customer Relations
• Increase engagement to positively influence brand perceptions/travel/trip planning
• Not only engaging with travelers, but also with our partners and tourism operators
• It’s important to keep up communication with all our stakeholders
We make mistakes, too.
Be receptive to feedback
Improving Web Presence
Improve Web Presence
• New content on our website and social media channels regularly
• Content schedule
• Be an expert
• Reciprocal linking
No one is an expert in social media. We’re all just learning from consumers.
Breathe in, Breathe out.
[email protected]/NewfoundlandLabradorTourism@NLTweets