influencing from the (desolate) north

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Influencing from the (desolate) North

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Post on 07-Nov-2014

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Richard Caulfield, Chief Executive at Voluntary Sector North West at 'WonkComms in the North: what’s the future of think tank communications?'

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Page 1: Influencing from the (desolate) North

Influencing from the (desolate) North

Page 2: Influencing from the (desolate) North

A barren landscape…

• Government office

• Regional Development Agency

• Strategic Health Authority

• Regional Assembly

Page 3: Influencing from the (desolate) North

The rise of Localism

• Did anyone tell Eric?• Did anyone tell the NHS?

‘Until the Government introduced Localism, I never needed an Oyster card’

John Hacking – NW Based, Network for Europe

Page 4: Influencing from the (desolate) North

Re-thinking our role

• Who are the key players– Beware of red herrings (Office for Civil Society)

• Navigating the chaos!• Making allies • Supporting others to have voice– Westminster events– NWVCS Leaders Blogs

• The rise and rise of social media

Page 5: Influencing from the (desolate) North

It started with a BLOG…

• An accidental techie..

• Starting the message: owning the debate

• Leading the debate

• Appearances can be deceptive

Page 6: Influencing from the (desolate) North

What next?

• Building a shared vision with partners

• Identifying where it is ‘worth’ having influence

• Tracking our contacts

• Willing to get on the train!

• Utilising Social Media

Page 7: Influencing from the (desolate) North