influencing consumer via social media optimization
DESCRIPTION
Influencing Consumer behavior on Social Media is the new challenge. See how you can optimize your brand to gain the maximum out of social networking.TRANSCRIPT
evolution of social media
evolution of social media
Social Media Marketing
Challenges of Social Media Marketing
• Platforms
• Content Strategy
• Signal vs. Noise
• Influencers
• ROI
Social Media Marketing - Platforms
• Identify where your Target Audience hangs-out
• Ways to engage your Target Audience
• Start by Listening
Social Media Marketing - Content
• Content is the KING
• Optimize content for the Platform
• Experiment
Signal vs. Noise
Influencers
• Social Media has created Food Bloggers, Movie Reviewers, Product Testers etc. out of Normal People.
• These people have become Thought Leaders in their domains and are hence looked up to for Opinions.
• Opinions by Thought Leaders carry more Credibility, hence they are called Influencers.
ROI
About - MrShri
MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of SM2Go.com, a boutique Social Media Management & Consultancy firm based in Pune, India.
MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks.
He is also the Founder of Foursquare Pune, a dynamic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking.
Follow @MrShri on Twitter & check-out his Blog on www.MrShri.com
Social Media Optimization
Key Challenges
• Visibility
• Visibility
• Visibility
• more
“to create a brand recall value, your brand/productneeds to be seen at least 5 times.”
Key Challenges
• Viral
• Shareable
• Interesting
“Interesting content has more chances of going viral,make sure it’s sharable as well.”
Social Media - Optimization
• Use Social Media to make your Content Sharable, use various platforms wisely & it will show results.
twitter -
facebook -
Source: Mashable
Social Media - Optimization
• Let customers INTERACT with your Brand, make it INTERESTING.
Using Barcodes & QR codesmakes your Content Dynamic