infinium spirits brand information. infinium spirits brand history seagrams extra smooth vodka: the...
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INFINIUM Spirits
Brand Information
INFINIUM SpiritsBrand History
Seagram’s Extra Smooth vodka:
The Smoothest Name in Vodka
• Seagram’s Vodka was launched nationally in January 2003
• In June 2003, 4 flavors (Apple, Raspberry, Citrus and Vanilla) were introduced into the US market. Black Cherry and Orange were launched in 2005.
• Seagram’s Vodka won the Double Gold Award at the 2003 San Francisco World Spirit Competition
INFINIUM Spirits
Brand Vision
To become a major player in the Standard Vodka segment achieving 1 Million cases by 2007
2005 Brand Objective
• Build awareness and trial
• Gain additional distribution / display activity
• Increase focus on small size business
INFINIUM SpiritsBrand Target Consumer
Who is the Seagram’s Vodka primary drinker?
• SV Base: 21-39, M/F, 60/40
• SV Flavors: 21-29, M/F, 40/60
• Any Smirnoff consumer
INFINIUM SpiritsSeagram’s Vodka: Quality Statement
• Seagram’s vodka is extremely neutral in flavor, clean, crisp and
of course extra smooth
• Seagram’s Vodka is made from the finest American grain. It
does not contain any additives
• To achieve its “extra smooth” quality, Seagram’s Vodka is
distilled using a state of the art continuous five-column process.
Additionally, it is distilled at a higher proof using a cleaner end
product so no charcoal filtering is required
• Seagram’s Vodka’s award winning premium smoothness is
ideally enjoyed straight in Martinis or other neat recipes. It is
also suited to be mixed with juices, tonic and other spirits
normally mixed with vodka
INFINIUM SpiritsSeagram’s Vodka Flavor Line – Quality Statement
• The award winning Seagram’s Flavored Vodka line
is made with exceptionally smooth vodka distilled
through a state-of-the-art five-column process and
infused with natural flavor, offering a distinctive
sensory experience that only the renowned quality
of Seagram’s Vodka can deliver
• All Seagram’s Vodka flavors (Apple, Raspberry,
Citrus, and Vanilla) are made from the finest
American grain. They does not contain any
additives, only natural flavors
• Best enjoyed as a martini, with club soda or a
variety of other mixers
INFINIUM SpiritsQuality Statement
• Platinum Select, a five
column distilled 100 proof
vodka with a smoothness
that offers the ultimate
vodka experience
• Made with the most
discerning consumers in
mind, Platinum Select is
ideally enjoyed straight in
Martinis or other neat
recipes. It is also suited to
be mixed with juices, tonic
and other spirits normally
mixed with vodka
The award winning
Seagram’s Extra
Smooth Vodka can
also be enjoyed in a
convenient travel size
750ml PET bottle
designed to meet the
needs of the on-the-
go consumer
Seagram’s Platinum Select Vodka – 100 Proof
Seagram’s Extra Smooth Vodka -750ml PET
INFINIUM SpiritsAwards 2003-2005
2003 Double Gold Award, San Francisco White Spirits
Competition
Adams Growth Brands – 2004 & 2005 #1 Rising
Star
2005 American Culinary Institute Chef’s Best Award
2004 Wine Enthusiast
Rated as a Very Good /
Recommended Brand
2004 & 2005 IMPACT “Hot Brand” Award