Inexpensively advertise your online business offline - WacoSmall Business

Online business owners tend to think that because they are strictly an online company, 100% of theiradvertising should be done online. Not true. There are ways to reach new customers offline as well,without expensive billboard or commercial ads.

The #1 tried and true form of free advertising is word of mouth. Not only should your friends andfamily know about your business, don't be afraid to enlist them as your 'street team'. Ask them tomention your business to those they know, and/or meet, whom they feel would benefit fromwhatever you offer online.

Another form of low cost offline advertising is to do a business ad exchange with local businesses. Inexchange for adding either a website link or businesses information (name, location, phone #, etc)on your site, see if you can leave promotional items (such as pens, informational postcards, orbusinesses cards) in a prominent place within their business; preferably on the checkout counter. Besure that the businesses you exchange with is not a direct competitor of what you offer online.

Holding a free informational seminar is also a cost effective form of offline advertising. You couldcontrol the number of guest and briefly introduce and describe what you offer online, as well as howto best navigate through your site. These could be local or in whichever city you deem haves thehighest number of potential customers. It would be best to advertise for said event offline as well:lawn signs, newspaper ad, postcard mail outs, and at businesses with whom you do ad exchangeswith.

Finally, let your current customers help spread the word by including a free promotional item withevery order, such as a small bumper sticker or window decal that has your website information on it,preferably just your website address.