inexpensive marketing2009
DESCRIPTION
This is a copy of the slide presentation for Inexpensive and Free marketing ideas for Realtors.TRANSCRIPT
Matthew Rathbun, Director of Professional Development
ABR, ABRM, AHWD, ASR, CSP e-PRO, GRI, GREEN, QSC, SRS, SRESLicensed Broker
Using What’cha Got! Using the Internet Wisely (and inexpensively)
Two Tools that Have Nothing To Do With Today’s Class
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THE WHAT AND WHY OF REAL
Swanepoel: “87% of Brokers feel that servicing smarter and more informed consumers I their largest concern”
Marc Davison, 1000 Watt Consulting: “How long can a trillion dollar industry sustain disregard for the iPOD, MySpace, Facebook, YouTube, Starbucks, text messaging and brand conscious consumers?”
SWANEPOEL REPORTS“Failing to make a decision (to change) is simply not an option – the market will make one for
you.”(Swanepoel Report)
THE WHY OF TECHNOLOGY
Source: 2008 NAR Profile of Buyer and Sellers
38%
33%
14%
6%
5%
2%1%1%
Internet (38%)Realtor (33%)Yard Sign (14%)Home Builder (6%)Friend/Relative (5%)Knew Seller (2%)Flyer/House Book (1%)Print Media (.87%)
Facebook Demographics• 170% Growth in 35-45 year olds in past
year• Average age of a user is 32• Majority are College Graduates• Largest increase of users are those over
55 in the past year• 175 million active users• Average users have 120 friends• 18 million update daily• Over 3 Billion minutes spent on
WHAT’S DOIN’ – GETTING THE
Good Ol’ Fashion Door Knocking Being Around – Getting Noticed Introduction Letters Popcorn and Home-staging DVD from
Home Warranty Company Packet of Seeds with you business
cards – hand delivered… Hanging out at Bookstores / Coffee
Houses
WHAT’S DOIN’ Volunteering at… Local Networking Groups Co-marketing with Affiliates Consumer Education Classes Using Visual Tour for Buyer Showcase
COOL IDEA! – BUSINESS CARD LABELS
MLS IS OUR FRIEND!
Using the MLSSend Letters to those who rented 9-12 months ago regarding the buyer market
Tax Record labels for postcards made on home printer
MLS Listing e-Mail Drip CampaignPersonal Promotions on Visual Tours or house Photos (if MLS allows)
Putting it in a Graph…
WWW.LOWESREALTORBENEFITS.COM
WWW.POSTLETS.COM
WWW.REALBIRD.COM
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I say Innovation - Does my broker?
WWW.PROPERTYPREVIEWS.COM
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REALTOR® TOOLS
http://www.Realtor.org
http://www.HousingMarketFacts.com
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BLOGGING
VIDEOS ON YOUTUBE
• Text / SMS Google 411 - 46653• Google Reader• Google GMail• Google Calendar• Google Tools
– StarOffice (Word, Excel, PowerPoint, etc.)• Google Talk• Google Toolbar• Google Earth• Google Analytics• Google Alerts
CREATING HOME CDS WITH POWERPOINT
Things to add to a Home CDAll the Home PicturesVisual TourSurveysHOA DocsSpecial AddendumsTax PlatsYOUR contact informationAny other related documents…