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Social Media Breakfast was founded by Bryan Person in August 2007 in Boston and has since spread to over 35 cities throughout the United States and abroad.

SMB is an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, digital fanatics, and online social networkers are all welcome to attend.

Indianapolis SMB was founded by Chuck Gose and John Palmer.

The overall aim of the Indy SMB is to hold course with consistent delivery of free, fullfilling events that deliver to Indiana residents on all things Social Media Communications.

Since “free” is at the core of the event, we do accept sponsors at all different levels, described further in this document.

SPONSORSHIP OPPORTUNITIES

REACH &COMPOSITION

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as Local Museums and Hospitality Attractions, State and Local Government, Nonprofits and Arts Groups, and even Sports teams such as the Indiana Pacers and Indianapolis Indians.

The job titles and level of communications capabilities across attendees generally indicates that the Indianapolis SMB is full of community influencers.

The job titles of event attendees provide an interesting mix as well, ranging from CEO to Copywriter to Consultant, demonstrated visually by keyword, where larger font size indicates higher frequency of occurence.

age breakdowns by percentage of total attendees

attendee job titles visualized into a word cloud. Job titles split into keywords and compiled by larger font size the more common each keyword.

Attorney CEO Systems Administrator Copywriter Content Strategist Sales Representative New Media Specialist Web Marketing Social Consultant Promotions HR eMarketing Creative Director Account

Manager VP Business Development Client Services PR Coordinator Designer Principal Broker President Owner Interactive Development

Event demographics tend toward a proportional match with the general population; Indianapolis SMB is truly an event that appeals to all ages of professional. Average age is 31.4 years old, with the oldest at 54 and youngest attendee being 18 years old. Geographically, the event attracts people from all over the Indianapolis Metro area, with location average centering just north of monument circle.In addition, employees and owners from a range of companies attend SMB in Indianapolis, such

REACH

54

48 43

37

33

31

28

27

2625

24

18

indianapolis social media breakfastINDYSMB#

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Events perform incredibly well. The first Indianapolis SMB event sold out 35 spots in 3 days, and the second event sold out 55 spots in 12 hours. Our recent events now fill up within an hour of registration opening, to the tune of 70-90 spots.

When asked how likely they would be to tell others about sponsors, 100% of respondents scored 3 and above, where 5 was “very likely” and 1 was “not likely.” 80% scored at 4 and above.

To understand attendee reaction, respondents were asked whether the level of presentation was good and how well the event met overall expectations.

percentage breakdown of likelihood to tell others about sponsors

percentage breakdown of how well the event met expectations, 5 = very well 1 = not at all

percentage breakdown of the perceived level of event, 5 = too complex 1 = too simple

1 2 3 4 5

1 2 3 4 5

EVENT PERFORMANCE

SPONSOR PUBLICITY & AWARENESS

To understand the performance of the event’s content, several questions were asked of attendees with regard to how the speaker and presentation were perceived overall.

SPEAKER & PRESENTATION

percentage breakdown of likelihood to visit sponsor websites

1 2 3 4 5

percentage breakdown of quality of presentation content,5 = outstanding 1 = poor

1 2 3 4 5

0

10

20

30

40

50

60

1 2 3 4 50

15

30

45

60

75

90

percentage breakdown of response to length of presentation,5 = too long 1 = too short

1 2 3 4 5

SPONSORSHIPOPPORTUNITIES

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All sponsors are coordinated by the co-founders, and are given a variety of opportunities to ensure benefit both for attendees as well as the sponsor.

Sponsor door gifts will be accepted if they are relevant, as well as useful, for attendees. Note-books, writing utensils, product samples, and corporate gifts are among items that may be acceptable. Discount vouchers, product flyers, and media kits are encouraged to be made avail-able for attendees instead of being used as door gifts. Your assistance in helping us remain a neutral organization is greatly appreciated.

Products and services must not expressly be sold within the context of Indy SMB presentations, however, booth space is available at each event for 30 minutes before presentations begin, and in many situations, sponsor speaking time may be built into event agendas prior to the start of keynote speaker presentations.

SPONSORSHIP GUIDELINES

As a presenting sponsor, you’ll find yourself with plenty of attention, including 3 minutes of presen-tation time at the start of the event you sponsor, a logo, links, and description on the event website. In addition, you’ll have access to hold a drawing for a giveaway or door prize that will allow you to collect business cards. In exchange for all of this, we’ll ask you to cover our location fees, supplies, as well as provide food and beverages.

Our premiere sponsor is the level at which our most dedicated partners engage with Indy SMB. Premiere sponsors are given table space for handouts at all events, permanent placement on our flagship website and each event website, including logo, links, and promotional text. In addi-tion, you’ll be given 4 minutes of time to give a brief presentation on your organization to Indy SMB, and optionally hold a drawing for door prizes at each event, providing you with business cards from attendees. Finally, you’ll be provided with a detailed report on performance from each event based on survey and other data.

As a premiere sponsor, you will be asked to commit to covering at least one of food and bever-ages, speaker expenses, and/or location and event supply expenses for at least 5 events.

SPONSORSHIP LEVELS

Premiere Sponsor ($1,800)

Presenting Sponsor ($800)

As an event sponsor, you will be given 2 minutes at the beginning of the event to introduce yourself and/or your organization, a logo and links on the event site, and special mention on much of the event communication leading up to, during, and after the event.

Your sponsorship covers speaker expenses, supplies such as labels and promotional materi-als, and may even include space rental.

Event Sponsor ($500)

Our food sponsors are asked to provide a single event’s food, beverages, or other concessions. In return, your organization will have small printouts and posters located at the food tables during the networking segment of the event. You will also be listed on the event website, and mentioned in other communications leading up to, during, and after the event.

As a speaker sponsor, you will be listed as the sponsor on any communication, as well as the event website. In exchange, we’ll look for your assistance in covering basic travel expenses or speaker fees, if applicable.

Speaker Sponsor ($200)

Food Sponsor ($150)

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If you’re interested in sponsoring a breakfast or alternate social media-related event in Indiana, we have a variety of opportunities available. Primarily, we look to target host location sponsors and food sponsors, but we also have opportunities available to assist in sponsoring speaker expenses and event supplies and giveaways.

If you are interested in tapping into the network of influenc-ers Indy SMB connects, please contact us about sponsor-ship availability and alternate opportunities. We can often tailor events to your specific needs, as well.

SPONSOR A BREAKFASTPremiere

Table Space for Handouts

Permanent Placement on IndySMB.com

Presentation Time at Indy SMB Event(s)

Option to Hold a Drawing for Door Prizes

Reports on Event Performance

Logo, Link, Promo Content on Event Site

Special Before, During, and After Mentions

Food Table Promo with Sponsor Logo & Info

Presenting Event Speaker Food

$1,800 $800 $500 $200 $150