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Industry updates on key mobile trendsWEEK ENDING 11/1/2013

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Mobile Trends

When it comes to watching mobile video, 65 percent say they prefer to watch full-length movies or television shows over shorter content, according to a new report from Vuclip. Report findings include: – The preference for longer content is particularly noticeable among younger generations, with 74% of those

under the age of 18 sharing this preference.– By gender, the interest in longer content is stronger for men, at 67%, compared to the 57% of women

preferring longer videos.– 84% of respondents said they would watch their favorite TV series on their phone if it were available via

mobile. For those under 18, the number rises to 92%.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/1/2013

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Mobile Trends (Cont.)

Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to a new report called, “Women + Mobile: The Unbreakable Bond,” from Time Inc. and Nuance Digital Marketing. Key findings include:– Relationship with devices: 87% of women say they can't imagine their lives without their phone. It's the first thing she looks

at in the morning (78%), the last thing before going to bed (73%) and it's with her wherever she goes (98%). Women are "addicted" to their smartphones (64% vs. 58% of men).

– "Now Time": 88% of women say smartphones give them something to do during their 92 minutes a day of "empty" time -- waiting on line at the bank, for an appointment, or sitting in the car waiting for the kids to get out of school. Women often fill that time with mobile activities that provide emotional pleasure -- social media (72% vs. 64% of men), text messaging (88% vs. 80% of men), and shopping (55% vs. 46% of men).

– Shopping Habits: Mobile is driving men and women to shop online more than ever, but their shopping paths are divergent. For men, shopping on the smartphone is about getting the job done. They use their mobile devices to find a nearby store (58%), to conduct a product search (50%) or make a purchase (41%). They are also more likely to scan QR codes (50%) than their female counterparts (38%).

– When it comes to mobile advertising, women say they welcome ads that: ask her permission, share here interests, help her look her best and engage her in conversation.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/1/2013