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Industry-University Collaborations Matter October 30, 2018 PURE Meeting

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Page 1: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Industry-University Collaborations Matter

October 30, 2018

PURE Meeting

Page 2: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

R&D SPENDING

Global

$1.7 trillion

U.S.

$511 billion

More than $58.3 million per hour

Source: 2016, unstats.un.org

The Sustainable Development

Goals Report 2016

Page 3: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Upwards of 85% of global spending on research is wasted

Source: 2015, vox.com

Most Research Spending is Wasted on Bad

Studies. Thee Billionaires Want to Change

That.

R&D SPENDING

Page 4: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

U.S. University R&D

• $4.2B from Industry

• $72.0B overall

• 5.8%

4

Source: NSF – HERD

CALIBRATION POINT

Page 5: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

71% research universities

60% large corporations

53% startups

47% governmentAccording to a new Innovation Indicator survey from the Polsky Center for Entrepreneurship and Innovation at the University of Chicago

What fuels innovation

in the U.S.?

Page 6: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

U-I collaboration poses challenges and opportunities UIDP

Page 7: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

How do you measure ROI from a partnership? UIDP

Page 8: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Awareness

Involvement

Support

Sponsorship

Traditional Engagement Holistic Engagement

University-Industry Relationship Continuum

• Career Fairs• Interviews

• Affinity Sponsorship

• Joint Partners

• Major Gifts

• Endowed Positions

• Collaborative Research

• Outreach Programs

• Technology Licensing

• Curriculum Support

• Research Support

• Workshops• Student Org

Funding• Philanthropic

Support

• Research Grants

• Internships/ Co-op

• Consortia• Capstone

Courses

Leve

l of

Enga

gem

en

t Strategic Partner

UIDP

Page 9: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Company R&D strategy – often turbulent UIDP

Page 10: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

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We spend too much time worrying about things that are unlikely to happen

UIDP

Page 11: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Students, not patents, are the greatest source of technology transfer

UIDP

Page 12: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Universities perceived as vendorsand much work is transactional

UIDP

Page 13: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Universities don’t create products. They serve as catalyst for product development

UIDP

Page 14: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Companies have to think globally UIDP

Page 15: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

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Positioning yourself to maximize collaboration UIDP

Page 16: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Develop a realistic identity UIDP

Page 17: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Expand your approaches to partnering UIDP

Page 18: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

Role of government and its impact

Page 19: Industry-University Collaborations Matter - Elsevier...Goals Report 2016 Upwards of 85% of global spending on research is wasted Source: 2015, vox.com Most Research Spending is Wasted

19 UIDP