industry trends and huawei’s strategy...cloud computing enabled it as a service which is similar...
TRANSCRIPT
HUAWEI TECHNOLOGIES CO., LTD.
www.huawei.com
Industry Trends
and Huawei’s Strategy
2011 Huawei Global Analyst Summit
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
Confucius
《 Analects of Confucius 》
Reviewing the past for insights into tomorrow
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
In the last 20 years, the telecommunications
industry has changed dramatically…
Digital
Three technical innovations
Changed lives…
Ubiquitous
communication
Two billion internet
users
Five billion mobile
users
Changed industry…
More international
carriers and
centralized markets
Rise and fall of
vendors
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
Arrival of Digital Society Where will telecom go?
Where will Huawei go?
Everything is
Connected
Everything is
Digitalized
ICT
Enabled
Traditional industry boundaries are blurring…
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
Telecom will be redefined in the next 10 year……
from voice to data, especially Mobile
Broadband ……
from pipe to content, all media is on-line ,
any screen for any content ……
from people to Machines, Everything is
connected (internet of things) ……
from CT to ICT, Enterprises (especially
SMB) will migrate to cloud service …..
Telecom
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6
Arrival of a new infotainment architecture
Cloud
Device
Pipe
ALL IP network: Ultra broadband,
Ubiquitous broadband to underpin the
soaring traffic (FTTx, HSPA/LTE, IP+Optical,
NG-CDN etc)
Smart devices with open operation system
and a variety of modality for millions of
applications and many industry
applications
IT applications will replace voice service
and web technologies will replace No.7
signal
Distributed computing architecture builds
huge computing capability and lowest
cost
IP + Optical
Data Center
App Platform
app
app
app
Personal Enterprise Family
Huawei’s Development Strategy
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Page 8
Changing trends drives Huawei’s
transformation
Customer’s requirement s are
changing: not only communication,
but also information service.
Business model is changing:
Cloud computing enabled IT as a
Service which is similar with
telecom services.
Technology is changing: new
cloud computing architecture will
change IT industry, just like IP
changed Telecom.
Carrier is changing: Beyond
connection service, ICT
convergence services.
Huawei’s
E2E
ICT Strategy
Help carriers to become
ICT service provider
Provide Cloud-Based
ICT solutions and
technical services
Carriers
Enterprises
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Huawei’s E2E ICT strategy and customer
strategy
Lead
in Networks
Expand
in Devices
Establish
in IT Solutions
Extension in Enterprise
Market
Excel in Telecom
Carrier Market
Brand in Consumer
Market Personal Enterprise
Family
App App App
Data
Center
App Platform
IP + Optical
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Page 10
Network strategy: SINGLE, No “generations” for
10 years
All-IP Technologies
RAN
Platform
FAN
Platform
IP+Optical
Platform
Cloud
Platform
Multi Networks
One by one
generation
Single Network
Supporting bandwidth
requirements and emerging
technologies for 10 years
No Generations
ALL-IP enabled platforms,
emerging technologies are plug
and play
G
S
M
P
S
T
N
SingleRAN SingleFAN
Single
Metro
Single
Backbone
SingleCloud
Sin
gle
OSS
Sin
gle
BSS
GSM/UMTS/
HSPA/LTE
…
ADSL/VDSL/P
ON/Ng-PON
…
U
M
T
S
L
T
E
F
T
T
x
x
D
S
L
app app app
AD
SL / V
DSL
PO
N/ N
G-P
ON
GSM
/ UM
TS
LTE/ LT
E-A
40G
/ 100
G
400
G/ 1
T
Ap
p1
Ap
pn
… … … …
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Page 11
Flat network architecture
Flat network architecture:
Centralization, from 6 layers to 3
layers
Enable Technologies: Huge
capacity equipments, especially WDM,
Router and cloud computing
New Cluster architecture for router
and WDM/OTN system (>200X
capacity improved)
New distributed computing
architecture for computing and
storage (>1000X capacity improved)
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SingleRAN, Bandwidth is King
Broad
Smart
Close
any technologies
any frequency
1000X traffic / 10 years
flat architecture
user is closer to base
station
QoE enhancement
High operation
efficiency and lowest
TCO
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Page 13
Virtual Server
Non-blocking Network
Distributed
Storage Security Power
& cooling
Cloud-Oriented Hardware
Cloud Operation system
Cloud Application
Platform
Development
Virtual Desktop
Virtual Data Center
Executive
Deployment
Service Cloud
OSS/BSS
in Cloud
IDC Cloud
IPTV
App store
OSS/BSS
for Cloud
Other industry
applications
(cooperation)
Virtualization Distributed storage
Parallel Computing
SingleCLOUD
Mainframes PC Cloud
SingleCLOUD
Cloud
Datacenter
Solution
Telecom
Cloud
Solution
Cloud Operation Solution
disruptive
technologies
Automatic Management
Cloud strategy:
In line with technological evolution
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Cloud ideas will enable a dynamic/virtual
network
Key features of cloud
computing
Cloud Service Router
…
OLT BBU
Fabric Rack
Interface Racks Service
Process Racks
Shared among
SR/BRAS/RNC/G
GSN/SAE
Cloud RAN
On-Demand
Dynamic sharing
Cloud
ideas &
Cloud Router: shared
resource pool among
SR/BRAS/GGSN/SAE
Cloud RAN: centralized
BBU pool, collaborative
RRM
fiber
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Page 15
Device strategy: Leveraging new
opportunities of a “Smart World”
Smart
and
Simple
Mobile Internet
Internet of things
Digital Home
MBB Devices
M2M Module
Home Devices
Big trends in telecom
industry
Smart Phones
No.1
Main
Player
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App App App App
Cloud Platform
User Insight Device Aware
Smart strategy: E2E synergy, user
experience
Always
On-line
On
Demand Consistency
DPI/CDN
PCRF
OLT RNC
NodeB
BRAS GGSN
MDU NodeB MDU
Open OS
Smart Network
Best User Experience
Synergy Solution
User Insight and
Device Aware
Network Insight, Service
Aware
Monetizes Traffic
Growth (Excellent
Operation) ;
Maximize bandwidth
utilization (Cost Saving)
I get what I want
(Personalization)
Give me what I want
(Accurate Marketing)
Consistency experience
(3-Screens)
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Page 17
Summary: Expanding the Horizon
Telecom is transforming
from Voice to Data
from Pipe to Content
from People to Machines
from CT to ICT Services
from CT to ICT industry
from carrier to Enterprise customer
from multi-NW to no generation
network
from feature phone to Smart Devices
Telecom
Trends
Huawei
Strategy
Huawei is transforming
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Page 18
The Journey Starts Here…
Lao Zi
《Tao Te Ching》
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Page 19
Thank you
www.huawei.com