industry sector lifestyle group-3

LifeStyle

Group – 3

Mohit Mahal - 12020841029Ankit Suveer - 12020841067Advait Bhobe - 12020841116Sharad Gupta - 12020841117Monika Solanki - 12020841030Vrushali Sawant - 12020841174

Brand Differentiation Sensory Identity

Brand Positioning Brand Identity

• Gucci is well known for its interlocked G Logo

• Diamante pattern• Unique Horsebit signature logo

• Bamboo inspired patterns on Bags, Watchstraps, Headscarves etc

• Shapes and designs inspired by Saddle

• Flora Scarves• Opulent materials, the finest

leathers and suede and exotic animal skins such as baby crocodile

• Exceptional Italian quality and craftsmanship

• Tom Ford’s-Adventure and sensuality -inspired a new breed of celebrity to buy Gucci

• Association with royal aristocrats, movie stars and socialites.

• Chime for change campaign for girls and women empowerment (Education, Health and Justice)

Brand Equity: • High regard among the European women for the brand that they pass

their loyalty to their daughters



• LV monogram - symbol of globetrotting luxury

• Chocolate brown leather canvas in packaging

• Amalgamation of tradition with modernity in products

• LV products are known for its craftsmanship and attention to detail

• Extensive expertise in travel-centric heritage product designs

• Focus on Creativity

• LV signifies innovation, creativity and exclusivity

• Bespoke services• Collaborations with

prominent artists and designers

• Association with well known Hollywood stars like Scarlet Johansen, Jennifer Lopez etc represents “LV Lifestyle”

Brand Differentiation• Understanding the fashion items

favoured by its consumers and delivers designs according to

consumers’ wants and needs.• Store managers trained to get

into informal conversations with customers to know their preferences which are communicated to creative team

Sensory Identity• Stores in prime locations,

centralized store window displays, interior presentations

• Zara clothes to its store employees (uniforms varied according to thee socio economic factors of that place) .

Brand Positioning

• Highly customer centric approach

• Deliver latest fashion well made at a price that makes it attainable by millions of people

• High Velocity fashion - create a climate of scarcity & opportunity

Brand Identity

• Self-Image - Confident, trendy, unique.

• Personality - Aggressive yet calm, mature, confident, beautiful, well-kempt, modest, unpretentious, low profile.



• Armani Jeans are sold in Departmental stores.

• Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan.

• Some Armani Jeans items are sold in Emporio Armani Stores,and Armani Jeans stores sell Emporio Armani items in the Asian market.

• Symbol of highest quality luxury goods

• Store managers are trained for conversation with the customers. In order to know their preferences

• Delivering clothes of latest fashion with a reasonable prices

• Different type of clothes are ordered during the seasons which creates the opportunity

• Warm and celebrity like treatment

• Find your own style, Be yourself in a fine manner and Do not mask yourself following the trends which do not belong to you campaigns



• Prada logo symbolizes integrity, purity, nature, elegance and strength.

• Usage of art in collections and supporting of contemporary art - Fondazione Prada

• Special collections designed for some stores

• Innovation, elegance and Style• Self expression, Superior taste• Conveys Sexy, aloof and quizzical

image

• Muted colours and modern lines emphasized through unconventional, yet luxurious fabrics

• Singularity: new materials in each new collection

• Classic and elegant collections while other fashion houses concentrated on sensuality

• Craftsmanship, Precision, High Quality and Premium pricing

• ’Self-assuredness’ standing alone – Self Expression

Prestige/Royalty

Versatility/Style

Modern/ Exclusiv

e

Traditional

Gucci

Zara

LV

Positioning Grid

industry sector lifestyle group-3

Design