industry relations (usa)

Industry Relations USA & Region 3

Bill Harrison

RAB Industry Relations Committee – 2002 MemberRegion 3 Corporate Relations Committee - Chair

Region 3 Director-Elect

IEEE Region Meeting – SoutheastCon 2003


Industry Relations (USA)

Learn from a case study of the Region 3 Corporate Relations project and how it has emerged into a web community with interactive discussion, projects to review, and a tool kit for reaching out to corporations and within the local community for the Section and Chapter officers.


Sections Congress ‘96 Recommendations - Industry Relations

#5 Emphasize outreach by more aggressively supporting and pursuing industry partnering.

#7 IEEE should establish an outreach program to large and small companies and high technology councils by promoting the value and mutual benefits of IEEE membership for both employees and employers.

#11 Publish a “How to” guide for employees to use to demonstrate to employers the benefits of supporting IEEE participation. Associated materials may include: a list of benefits to the company; suggestions for how to support employee participation; and case studies showing value achieved for companies.


Sections Congress ‘99 Recommendation 30

Transition the Region 3 Corporate Relations Project that was developed based on SC '96 recommendations #5, #7, & #11 into an Institute-wide program.

Emphasize outreach by aggressively supporting and pursuing industry partnering, local Section/Chapter corporate relations efforts, and other methods of promoting the value and mutual benefits of IEEE membership for both employees and employers.

The CD that was included with every registration package addresses the specifics of recommendation #11 from SC '96.


Recommendations from Region 3 Corporate Relations Project

Pilot In Other Regions & Chapters Provide Staff Support Organize For Broader Implementation Develop Methodology


Recommendations – 1 Pilot In Other Regions & Chapters

Move Region 3 Project to Broader Implementation by Involving Sections and Chapters in IEEE Regions 1 Through 10

Involve Sections Congress Representatives and Others Who Volunteered or Expressed Strong Interest in Being Involved in the Next Phase of Corporate Relations Activities

Combine R-3 Corporate Relations Activities with Transnational and Other Organization Unit Efforts

Combine Efforts & Pool Resources with Other Initiatives (e.g., Joe Kalasky, RAB/R-2; Al MacRae, R-1; Others)


Recommendations – 2 Provide Staff Support

Provide Staff to Support and Facilitate the Corporate Relations Activities of Local Sections and Chapters

Staff Would Serve As an IEEE Focal Point and Clearinghouse To: Conduct and Share Research on Companies to Be Visited Communicate Official IEEE Positions on Issues Raised in

Corporate Visits Develop and Provide Common Data and Presentation

Materials to Support Local Corporate Relations Activities Document and Share Successes (and Problems) Among

Sections and Chapters Participating in Local Corporate Relations Efforts

Share Information on Related IEEE Initiatives and Activities


Recommendations – 3 Organize For Broader Implementation

Establish a Corporate Relations Advisory Committee to Oversee the Second Phase of Corporate Relations and Employer Support Project

Decide Where Corporate Relations Advisory Committee Should Report Into IEEE Organization (Membership Development, RAB, TAB, RAB/TAB)

Appoint Chair(s) to Lead Corporate Relations Advisory Committee

Provide Budget and IEEE Staff Support for Corporate Relations Advisory Committee


Recommendations – 4 Develop Methodology

Make Corporate Relations a Local/Regional Activity But…Do Not Ignore High-Level Corporate Contacts Devise Ways to Involve Region and Technical Society

Executives to Provide Support and Guidance to Local Section/Chapter Corporate Relations Activities

Develop Model Section/Chapter Corporate Relations Officer Job Descriptions

Identify Region and Technical Society Officers Who Will Assume Corporate Relations Responsibilities

Develop Tailored Versions of Industry Relations materials for Use by Various Regions, Societies, Languages, Cultures, Etc.


Corporate Relations Issues

How to Refine and Roll Out Corporate Relations and Employer Support Efforts That Have Already Been Initiated

Schedule and Phasing of Corporate Relations Activities How to Fund Employer Support/Corporate Relations

Activities Conducted by Volunteers at the Section & Chapter Level

Roles of IEEE Staff (and Budget for Staff Support) Roles of IEEE Region, Section & Chapter Volunteers Measurement of Progress & Outcomes Obstacles/Concerns & How to Overcome Them Who Will Participate & Who Will Lead Corporate Relations

and Employer Support Programs? Implementation Plan and Timetable

IEEE Region Meeting – SoutheastCon 2003IEEE Sections Congress 2002 – Creating a Global Community

Section-Chapter Volunteer Virtual Community

Go to: ieee.communityzero.com/section-chapter_vol Click on “Join this Community” Under “How To Join”

Click on B: Create a new account Fill in the application. Here you will create your username and

password. Be sure to scroll all the way down the page to review the Terms of

Service. You will need to check the box indicating that you haveread them.

Click “Apply to Join”

Visit the Section-Chapter Volunteer Virtual Community Demo by Marilyn Catis

IEEE Region Meeting – SoutheastCon 2003IEEE Sections Congress 2002 – Creating a Global Community

Section-Chapter Volunteer Forum

To review information posted to the community about Industry Relations

Click on the “Contributions” tab on the left nav bar

Expand sub-folder no. 5 “Industry Relations” by clicking on the “+” by the folder

Click on the folders marked “Step 1, 2 or 3” to review guidance about conducting industry relations visits


RAB Industry Relations CommitteeSCOPE

Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees.

Promote and inform the relevance of support of IEEE in developing/changing technologies.

Work with industry to establish our understanding of their needs, to determine their further needs and to demonstrate how we can help address their needs.

Encourage the establishment of Leadership Training within the Regions and Sections


RAB Industry Relations CommitteeFUNCTIONSFUNCTIONS

Identify the local industries and the key players that affect our goals.

Identify the local industries which either employ IEEE members or potentially have need of IEEE products and services.

Survey local industry to determine the IEEE membership/involvement of employees.

Promote IEEE to industry as a relevant information provider to enhance their employees technical expertise.

Develop a program to counsel members to promote IEEE to employers.


RAB Industry Relations CommitteeFUNCTIONSFUNCTIONS

Provide local IEEE volunteers with the means to advocate IEEE to industry.

Promote sharing of industry training courses with IEEE sections and chapters and vice versa.

Track committee and local volunteer industry contact.

Recognize industry for contribution to the technical and professional achievements relevant to IEEE. Recognize industry for high level of IEEE involvement.


HELP WANTED

IEEE Industry Relations Representatives

Serve on Section/Chapter and Region Executive Committees

Duties And Results Expected People And Problem Solving Skills


IEEE Industry Relations RepresentativesDUTIES AND RESULTS EXPECTED

Provide input and participation in Institute-wide strategy, planning and development of industry relations objectives with staff and volunteers at all levels of the IEEE organization

Provide leadership and coordination in all areas of section/chapter organization that have interests and goals relating to building relationships with industry


Identify local industries and key players that either employ IEEE members or potentially have need of IEEE products and services

Work with industry to establish our understanding of their needs and to determine and demonstrate how the IEEE can help address their needs



Survey local industries to determine the extent of IEEE membership and involvement of employees

Plan and coordinate industry visits with key industry executives by local, regional and national volunteer leaders and appropriate IEEE staff




Establish and maintain a local IEEE Industry Advisory Board

Identify ways to recognize industry for contributing to technical and professional achievements relevant to IEEE, including high levels of IEEE involvement



Promote IEEE to industry as a relevant information provider to enhance their employees’ technical expertise

Coordinate with IEEE-USA Employment Assistance Coordinator’s Industry Contact Activities


IEEE Industry Relations RepresentativesPEOPLE AND PROBLEM SOLVING SKILLS

Interest and ability to monitor changing markets and trends, deduce the implications for the IEEE and its members, and apply this knowledge to the organization's strategy to develop relationships with industry organizations


IEEE Industry Relations RepresentativesPEOPLE AND PROBLEM SOLVING SKILLS

Human relations skills, combined with resourcefulness and professionalism, to contact and gain access to senior managers and executives of targeted corporations


INDUSTRY RELATIONS CASE STUDYCORPORATE VISITS

Lockheed Martin Aeronautics Company Corporate Visit February 4, 2002

Vice President, C-5 Modernization Programs Strong Support for Working with Engineering Societies

Corporate Visit March 8, 2002 Vice President, Marietta Site Lead – Core Engineering Discussed ways IEEE could serve LM and the industry,

such as shared education and training programs, professional development programs, software engineering certification, etc.



Lockheed Martin Aeronautics Company Corporate Visit, June 28, 2002

New Vice President, Marietta Site Lead – Core Engineering

Former Vice President, Marietta Site Lead – Core Engineering

Identified “Association Day” to be held during E-Week as possible joint event for LM Leadership Association, IEEE and Other Professional Societies

Referred to LMLA President



Atlanta Section & Region ExCom Members Luncheon Meeting August 21, 2002

Atlanta Section and Region 3 Leaders Brainstorm Implementing Industry Relations Program Identify Potential Members of Industry Advisory Board Identify Place in Section Organization for Industry Relations Action Items to Place Help Wanted Ad in Section Newsletter

and Make Telephone Calls to Key Potential Supporters Agree to Make it Happen



Lockheed Martin Aeronautics Company Telephone Conversation, September 4, 2002

President, Lockheed Martin Leadership Association Discussed “Association Day” to be held during E-Week

as possible joint event for LM Leadership Association, IEEE and Other Professional Societies

Proposed Meeting of IEEE Representatives, LMLA Officers, and Lockheed Martin Management to plan event



Lockheed Martin Aeronautics Company Email Follow-up and Proposal, September 11, 2002

Lockheed Martin Leadership Association (with CC:s to LM Management) & Section and Region Leaders

IEEE Offered to: Provide all the support needed to make our part of the

event a success Take an active role in planning, organizing and staffing

the program Take a lead role in working with the other engineering

societies Lockheed Martin would want to have involved




Get together at Lockheed Martin in the very near future Establish goals for the event Decide what groups and individuals should be involved Set a schedule and start planning the details IEEE would want to bring two or three IEEE

representatives




Important to have Engineering Site Lead VP attend Very helpful if representatives of Marietta programs could

be involved during the kickoff and planning Program Managers represent leaders of Lockheed

Martin’s engineers who are IEEE and other society members (and potential members)

Program Management’s positive attitudes, buy-in and support will be needed to achieve a truly successful event




Program Management’s positive attitudes, buy-in and support will be needed to achieve a truly successful event

This kind of shared project effort can be a stepping-stone to building long term relationships and meeting both organizations’ strategic objectives

I will check back with you early next week - after you have had a chance to bring the other LMLA leaders on board

Could we try to get a kickoff group together the last week of September or first week of October?



Lockheed Martin Aeronautics Company Planning Meeting, October 7, 2002 Discussed Holding a Professional

Associations Fair During E-Week Decided to Schedule it after E-Week so it

could have its own emphasis


PROFESSIONAL ASSOCIATIONS FAIRSponsored By Lockheed Martin Leadership Association

MARCH 13, 200311:00 am – 12:30 pm

B-1, Production Floor, Raptor & 3rdOrganizations Invited include:SOLE-The International Society of LogisticsToast Masters InternationalInstitute of Electrical and Electronics EngineersAir Force AssociationAmerican Institute of Aeronautics & AstronauticsAmerican Production & Inventory Control SocietyNational Defense Industrial AssociationAmerican Society for Engineering ManagementAmerican Society for Industrial SecurityAmerican Society for QualityNational Society of Black EngineersSociety of Women EngineersAmerican Society of Civil Engineer American Society of Mechanical EngineersAmerican Society of Safety EngineersCouncil on Logistics ManagementInternational Association of Assembly ManagersInternational Facility Management AssociationNational Society of Professional EngineersSociety of Automotive Engineers Society of Reliability EngineersInternational Society for Performance and Instruction

Here’s an opportunity to learn more about many professional associations. LMLA will provide booths for organizations to let each of you know more about what the various associations have to offer to its members.

You will have an opportunity to ask questions of the representatives and obtain literature about the association to see if this is something that would help you reach professional goals.

Our goal is to provide organizations the opportunity to help company employees know about the many opportunities that exist and at the same time let them know the capabilities of Lockheed Martin Aeronautics Company.

For More Information, contact:Bob Shively, [email protected]

orChris Savage, [email protected]

SoundsGreat…

What do yathink?


IN CONCLUSION… Nobody else will reach out on our behalf It is up to you and me to promote the IEEE Sections/Chapters Appoint Industry

Relations Representative and Implement Industry Relations Efforts

Share resources, ideas and results with each other directly and via Section-Chapter Volunteer Community: ieee.communityzero.com/section-chapter_vol


DISCUSSION How is your section/chapter doing in this

area? Industry relations projects in your area? Successes or Failures? How could we achieve results better, faster? How can we measure results? Recommendations? Will you help? SIGN UP!

industry relations (usa)

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