Industry problem – industry supportIndustry problem – industry support

March 2011: 5 industry organisations

October 2011: 30 industry organisations

Industry problem – industry supportIndustry problem – industry support

IMEC ICS/ISF INTERTANKOSIGTTO World Shpng Council IUMI IG P&I BIMCO ITF IFSMALMA (Lloyd’s) Asian Shipowners ForumIntercargo IPTA IMBIMO InterManager CEFORDNK WISTA Global Shippers’ ForumUK Chamber Union of Greek ShipownersUK P&I Club GARD Nautical InstituteNorth of England P&I Club London P&I ClubStandard Club (P&I Club) Britannia P&I Club

SOS CampaignSOS Campaign

AIMS:

To deter, disrupt, defeat and eradicate Somali piracy, by calling on governments to take a firmer stance to tackle Somali piracy, and by shifting political will to bring government action

To raise pubic/media/political awareness of the human and economic cost of piracy through giving Somali piracy a higher profile in the mainstream international media

SOS CampaignSOS Campaign

FOCUS: Broadening from economic impact to human

impact

TARGET:Politicians, media, industrial leaders, general

public

METHOD: Newspaper ads, website, social media, driving

visitors to website page - send letter to gov’t

SOS AchievementsSOS Achievements

3/2012: 108,000 visits to SOS website from 191 countries

3/2012: 31,739 letters sent to governments

      

Facebook >4,875 fans/followers

Twitter >1,230 followers

SOS Achievements – media piracy cover

BBC Breakfast NY Times The Sunday Times (6 pages)

BBC Panorama – talking for the future

Wall Street Journal ReutersAssociated Press Google ForbesWashington Post Bloomberg Time Magazine (6 pages)

Nouvel Observateur (circ > 500,000) The SUN (2 pages)

Popular Science Magazine (1.3m subs, 6.5m readership)

The Guardian Speciality Risk and InsuranceGerman National Radio Stars and Stripes Magazine

Mar 2011

2,000 Somali pirates are 2,000 Somali pirates are hijacking the world’s economyhijacking the world’s economy 

        

March 2011

Shipping chiefs call on Shipping chiefs call on ‘‘people power’ to pressure people power’ to pressure governments to crack down on governments to crack down on Somali pirates now throttling Somali pirates now throttling vital trade routesvital trade routes Ship owners and seafarers are calling on ‘people power’ to push their governments to act now and show the political will to resolve the growing Somali piracy crisis before it strangles world trade … …

        

June 2011

Seafarer death toll mounts Seafarer death toll mounts as Somali piratesas Somali pirateshijack, torture, intimidate & hijack, torture, intimidate & murdemurder 62 seafarers have died in the past four years as a direct result of piracy in the Gulf of Aden and Indian Ocean, through deliberate murder by pirates, suicide during captivity, death from malnutrition/disease, death by drowning, or heart failure just after the hijacking. This shocking figure … …

        

September 2011

Philippine and British Gov’ts Philippine and British Gov’ts announce their support for announce their support for SaveOurSeafarers SaveOurSeafarers The biggest ever grouping of shipping industry associations, which have joined forces to campaign against Somali piracy, have received a welcome boost from the British and Philippine Governments confirming their specific support for the global SOS SaveOurSeafarers campaign … …

 

January 2012

FTSE 100 bosses targeted by FTSE 100 bosses targeted by pirate campaignpirate campaign

FTSE 100 bosses are being urged to support an international campaign to highlight the economic cost of Somali piracy. The SaveOurSeafarers (SOS) initiative is the world’s shipping organisations asking for support from business leaders to pressure Governments to take firmer action over Somali pirates whose increasing violence costs the world economy $7-12bn a year … ...  

February 2012

SOS puts governments on the SOS puts governments on the spot with no courts to try spot with no courts to try arrested piratesarrested pirates

The latest pirate arrests mean up to 60 suspected Somali pirates are now being held by US, UK, Danish, Italian and Spanish warships operating in the Indian Ocean, evidence of the new vigour being shown by the naval forces to contain Somali piracy ... ... But many of these suspected pirates may be released because seemingly no country is willing to prosecute them ... ... 

SOS – what more can be achieved?SOS – what more can be achieved?

Talking to senior politicians in key countries(India, South Korea, China, Russia, USA, Philippines)

Political willprosecution and imprisonment (no more catch & release) engaging pirate mothershipsattacking pirate beach bases

Taking SOS message to even wider population worldwide via mainstream media

SOS – what more can be achieved SOS – what more can be achieved – and how?– and how?

Follow-up with politicians at top level – shipowner meets prime minister (engagement, political will, proactivity)

Persuade industry worldwide that it also is affected by Somali piracy – letters to CEOs, religous leaders

Increase further mainstream media profile to reach ‘man in street’ who ‘drives’ politicians

Internationalisation via SOS Ambassadors Strength thro cooperation with other campaigns Promotion thro sport, thro religious and humanitarian

networks, thro publicity stunts, thro social media (SOS video)