Industry Networking

Using Social MediaSue Beckingham (Social Media Researcher) and

Dani Millward (Grayling – Digital Marketing)

It's not

who you

know, it's

WHO

KNOWS

YOU.

@suebecks

Blog: http://socialmediaforlearning.com http://www.slideshare.net/suebeckingham

https://www.pinterest.com/suebecks

Sue Beckingham

Dani Millward

@dani_johanna

Blog: http://www.danijohanna.co.uk

FB: http://www.facebook.com/danijohannablog

Blog: http://www.linkedin.com/daniellejmillward

Instagram: @danijohanna

This is not

an information age.

It's an age of

NETWORKED

INTELLIGENCEDon Tapscott, Author of Wikinomics

Close connections

Outer circle of connections

Layer of opportunity

Connections

YOU

peers

employers

professionals

expertsprofessional

bodies

tutors

friends

OPERATIONAL

NETWORK

DEVELOPMENTAL

NETWORK

STRATEGIC

NETWORK

Purpose Getting work done efficiently;

maintaining the capacities

and functions required of the

group.

Enhancing personal and

professional development;

providing referrals to useful

information and contacts,

Figuring out future priorities

and challenges; getting

stakeholder support fro them,

Location and temporal

orientation

Connections are mostly

internal and orientated

towards current demands

Connections are mostly

external and orientated

toward current interests and

potential future interests.

Connections are internal and

external and orientated

towards the future.

Players and recruitment Key connections are

relatively nondiscretionary;

they are prescribed mostly by

the task and organisation

structure, so it is very clear

who is relevant

Key connections are mostly

discretionary; it is not always

clear who is relevant.

Key connections follow from

the strategic context and the

organisational environment,

but specific membership is

discretionary; it is not always

clear who is relevant

Network attributes and key

behaviours

Depth: building strong

working relationships

Breadth: reaching out to

contacts who can make

referrals and introductions.

Leverage: creating inside-

outside links.

Three forms of networking

Adapted from: How leaders create and use networks

1 WHO should you connect with?

2 WHAT could you gain from making new connections?

3 WHERE could you make new connections?

4 WHEN could you make new connections?

5 WHY should you maintain your network?

6 HOW could your network benefit your career?

More than 2.9 million

companies have LinkedIn

Company Pages

LinkedIn members are

sharing insights and knowledge in

more than 2.1 million LinkedIn

groups

LinkedIn members did

over 5.7 billion professionally-

oriented searches on the platform in 2012.

“My LinkedIn profile has been printed out and

used during an interview instead of the company

looking at my resume. I have made so many

connections and learned so much about various

industry trends via LinkedIn Groups. The

introduction feature helped me get connected to

various people. Via the company pages, I was

able to figure out who would be interviewing me

and was able to relate my background to their

published LinkedIn background.”

The only place

SUCCESS

comes before

WORK

is in the dictionary

Pathways is an exciting networking event; bringing like-minded individuals and

businesses together to discuss current trends and employment opportunities in

broadcast journalism, film & media production, animation, visual effects,

gaming and photography.

8 keynotes and 8 workshops

Sheffield Hallam University

http://www.shupathways.co.uk/