industry focus training programme
TRANSCRIPT
6 monthly seminars beginning January 2015
Are your methodologies making sense?
What do marketers really want to know about their consumers?
MARKET RESEARCHIN TODAY’S COMPLEX
TECHNOLOGICAL WORLD
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Consumers are kings, especially in today’s world where choices are countless and information limitless. Advanced telecommunication and media technologies have empowered consumers and their techno-logical prowess has deeply penetrated the business eco-system, shifting the business control to them.
Brand owners and custodians from the advertising industry understand this. They are therefore urgently seeking e�ective and cost-e�cient research approaches to understand the complex consumer market in order to deploy e�ective marketing communication strategies.
To bridge the understanding gap on the needs of market research between the users and companies of market research, Navigator Business Academy is conducting a series of six monthly seminars for mem-bers of Market Research Society of Malaysia (MRSM) and the public at large.
The seminars will also provide a platform for industry discussions and create an impetus for change to raise the market research standard in Malaysia and Asia. For holistic discussions, decision makers or key users of market research from the marketing and advertising sectors will join the panel of speakers.
These seminars will greatly bene�t MRSM members and anyone who appreciates market research as a tool to e�ective targeted marketing.
SEMINARS
26JAN 2015(Monday)
16FEB 2015(Monday)
16MAR 2015(Monday)
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 p.m. The market research needs of a creative agency 3.30 p.m. Tea break3.45 p.m. The market research needs of a media owner4.20 p.m. The market research needs of a media agency5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 p.m. The market research needs of a Hypermarket marketer 3.30 p.m. Tea break3.45 p.m. The market research needs of a Personal Care marketer4.20 p.m. The market research needs of a Confectionery marketer 5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
Participants will understand and learn:1. The changing landscape of the advertis-
ing industry.2. Why market research is important to the
advertising planning process.3. What kind of market research is
important to their business in 2015.4. How market research companies can
meet the business needs of market research.
Participants will understand and learn:1. The changing landscape of consum-
er marketing. 2. Why market research is important to
the marketing planning process. 3. What kind of market research is
important to FMCG business in 2015.
4. How market research companies can meet the business needs of market research.
The Essential Needs Of Market Research Of The Advertising Industry
The Essential Needs Of Market Research Of The FMCG Industry
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 p.m. The market research needs of a Telecommunication marketer 3.31 p.m. Tea break3.45 p.m. The market research needs of a Consumer Electronic marketer4.20 p.m. The market research needs of a Media Broadcaster marketer.5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
Participants will understand and learn:1. The changing landscape of the
consumer electronic industry.2. Why market research is important to
their marketing planning process.3. What kind of market research is
important to their business in 2015.4. How market research companies can
meet the business needs of market research.
The Essential Needs Of Market Research Of The Consumer Electronic Industry
Learning outcomes
Learning outcomes
Learning outcomes
SEMINARS
20APR 2015(Monday)
18MAY 2015(Monday)
15JUN 2015(Monday)
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 The market research needs of a bank marketer3.30 p.m. Tea break3.45 p.m. The market research needs of an Insurance marketer4.20 p.m. The market research needs of an Accounting marketer5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 p.m. The market research needs of a QSR marketer3.30 p.m. Tea break3.45 p.m. The market research needs of a Kopitiam franchiser4.20 p.m. The market research needs of a Retailer 5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
Participants will understand and learn:1. The changing landscape of the financial
service industry.2. Why market research is important to
their marketing planning process.3. What kind of market research is
important to their business in 2015.4. How market research companies can
meet the business needs of market research.
Participants will understand and learn:1. The changing landscape of the
service industry.2. Why market research is important to
their marketing planning process.3. What kind of market research is
important to their business in 2015.4. How market research companies can
meet the business needs of market research.
The Essential Needs Of Market Research Of The Financial Service Industry
The Essential Needs Of Market Research Of The Service Industry
2.00 p.m. Registration2.30 p.m. Introduction & Opening Speeches by Mr Barry Ooi, President of MRSM, and David Ho, Founder of Navigator Business Academy3.00 The market research needs of a Hotel marketer 3.30 Tea break3.45 p.m. The market research needs of a Theme park marketer4.20 p.m. The market research needs of an Entertainment marketer5.00 p.m. Panel discussion moderated by David Ho6.00 p.m. Closing
Participants will understand and learn:1. The changing landscape of the
hospitality and entertainment industry.
2. Why market research is important to their marketing planning process.
3. What kind of market research is important to their business in 2015.
4. How market research companies can meet the business needs of market research.
The Essential Needs Of Market Research Of The Hospitality And Entertainment Industry
Learning outcomes
Learning outcomes
Learning outcomes
REGISTRATION FORMRegister by sending a scanned copy of this form to [email protected]
PUBLICITY+, A-G-07 The Tube, Prima Avenue, Jalan PJU 1/39,Dataran Prima, 47301 Petaling Jaya
HRDF Claimable * Subject to approval from HRDF
NAVIGATOR ASIA BUSINESS SDN BHD (130442-U)
No. 17, Jalan BU11/3, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan, MALAYSIA
ADMINISTRATIVE DETAILS
+6012 2130248 [email protected]
Registration & Payment• Full payment is required upon registration.• Registration without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via crossed cheque payable to NAVIGATOR ASIA BUSINESS SDN BHD.• A confirmation email will be sent to you upon sucessful registration and receipt of full payment.
CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.NAVIGATOR ASIA BUSINESS SDN BHD reserves the right to change or cancel any of the seminars due to unforeseen circumstances.
Participant feeMRSM Member – RM400 per participant per seminarNon-MRSM member – RM700 per participant per seminar
MARKET RESEARCHIN TODAY’S COMPLEX
TECHNOLOGICAL WORLD
PARTICIPANT DETAILS
CONTACT DETAIL
Registration of participants per seminar per page. If there are more than five participants, please fill in on a separate registration page.
26 Jan 2015 The Essential Needs Of Market Research Of The Advertising Industry
16 Feb 2015 The Essential Needs Of Market Research Of The FMCG Industry
16 Mar 2015 The Essential Needs Of Market Research Of The Electronic Industry
20 Apr 2015 The Essential Needs Of Market Research Of The Financial Service Industry
18 May 2015The Essential Needs Of Market Research Of The Service Industry
15 Jun 2015The Essential Needs Of Market Research Of The Hospitality And Entertainment Industry
(Please tick your choice of seminar. )