8/19/2019 Industry Analysis- Non Acoholic Beverages

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INDUSTRY ANALYSIS

Non-alcoholic drinks refer to beverages, which have less than 0.5% alcoholic content by volume. Broadly includes soft drinks and hot drinks. Soft drinks contain

carbonated or non-carbonated water, a sweetener, and a flavor, and hot drinks include coffee and tea. he soft drink category dominates the industry. he

global soft drink market is led by carbonated soft drinks !or "S#s$, which had a market sie of &''(.) billion in *0+'. n the same year, "S#s were followed by

bottled water, with a market sie of &+).+ billion, and uice, with a market sie of &+/.* billion. he non-alcoholic beverage market is a highly com1etitive

industry that includes two behemoths 2he "oca-"ola "om1any !34$ and e1si"o, nc. !6$. "ollectively, these com1anies hold about (0% of the 7S "S#

market. #r e11er Sna11le 8rou1, nc. !#S$, 9onster Beverage "or1oration !9NS$, and "ott "or1oration !"4$ are some other key 1layers in the "S#

market.

North :merica is the largest market for non-alcoholic drinks globally closely followed by :sia acific. he 7.S. is one of the maor markets for non-alcoholic

drinks in North :merica.

Non-:lcoholic #rinks 9arket in terms of revenue and volume is 6;1ected to ansens Euice roducts, to "oca-"ola.

n 4ctober *0+/, e1si"o, nc. !6$ and home carbonation maker Sodastream nternational entered into a short-term agreement to test a limited number ofe1si"o flavors for SodaStream machines.

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8/19/2019 Industry Analysis- Non Acoholic Beverages

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 '$ Bargaining 1ower of Buyers t is strong, because there are many firms in this industryA it is very easy to find other su11lier in the industry.

/$ Bargaining ower of Su11liers t is low, because there are many su11liers in this industryA there is substitute firms in the industry.